techniques for recruiting drivers - cottingham & butler€¦ · shift to mobile is real. 15...
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Presented By |
Techniques For Recruiting Drivers
Rich Moldstad
March 16. 2018
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OBJECTIVE
• Understanding current industry challenges• World Wide Web and SmartPhone revolution• What is a company’s “BRAND” and why it is so important• Recruiter “salesmanship”• Learning from the marketing industry• Streamlining the driver application process
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DRIVER TURNOVER STATISTICS
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DEMOGRAPHICS
Aging Driver Workforce
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ADDITIONAL ISSUES
Lifestyle
Regulations
Congestion
21 year old barrier
Loss of “independence”
Technology ‐ ELDs
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THE WORLD WIDE WEB TURNED 27 THIS YEAR!
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PERCENT OF ADULTS WHO USE THE INTERNET
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CELL PHONE OWNERSHIP
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SMARTPHONE OWNERSHIP
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HOURS WE SPEND ON-LINE – DRIVERS TOO!
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WEB BASED JOB POSTING STATISTICS
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GOOGLE “TRUCK DRIVING JOBS”
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SHIFT TO MOBILE IS REAL
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CANDIDATES LOOKING FOR A JOB
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THE DRIVER CANDIDATE EXPERIENCE
Creating Positive Experiences That Support Your BRAND
• How we communicate with each other is changing almost daily
“The only constant today is constant change”
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SO HOW GOOD IS YOUR COMPANY WEBSITE?
Professional Image
Website should tell:• Who you are• Where you operate• Why someone should want to come to work for your organization • Key words
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BRANDING THROUGHOUT
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RECRUITING SUCCESS
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IMBEDDED “BRANDING” WEBSITE VIDEOS
The more visual, the more powerful:
7% through words
38% auditory clues
55% what we see
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SO WHAT CAN WE DO??
We Need to Learn From The Marketing Industry
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THINK “CONSUMER EXPERIENCE”
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EASY ALWAYS WINS
With our society today, easy always wins.
• Attracting driver applicants
• Remember: Easy/Transparent/Personal
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DRIVER “SHORT FORM”
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“DITTO”
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EMPLOYMENT “BRAND” ASSETS
