technology and creativity
DESCRIPTION
Presentation for the launch of launch of a creative industries strategy and signing of a partnership agreement between Macedonian Government bodies in Skopje.TRANSCRIPT
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Creative Industries KTNaccelerating innovation
Frank BoydDirector
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Technology Strategy Boardsupporting business innovation
Invested over £2 billion in 4 years
Supported over 4000 businessesAnd most of the UK’s universities
Launched over 2000 R&D Partnerships
Reaching out to SMEsLaunchpad, Feasibility Studies, R&D Grants Initiating Catapult ProgrammeTechnology Innovation Centres
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UK Creative Industries digital is changing everything
MusicDigital 55.5% of revenues in Q1 2012Overtakes physical sales for the first time
AdvertisingInternet revenues of $84 billion in Q1 201223% of all advertising spend in the UK
GamesWorth over £1 Billion annually, growing at 7.5%Over 200 new companies in the past 2 years
TelevisionRevenue growing at over 10%, £1.4 billion in 2010Income from online services to quadruple by 2020
Agenda Item 1 & 2 Minutes and Welcome
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Creative Industries KTNaccelerating innovation by
providing a trusted source of knowledge on technology and market developments
promoting partnerships between businesses and with academia through collaborative projects;
signposting other support and collaborate with other agencies;
promoting interdisciplinary cross-fertilisation and transfer creative industry know-how to other sectors
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Creative Industries KTNcurrent themes
ConvergenceTransmedia, Internet of Things, Cross-sector
Finance and Investment Connecting investors with creative SMEs
Experience Led InnovationUser Centred Design
Business ModelsInnovation, Rights Frameworks, Cross Sector
convergence is blurring the boundaries between sub-sectors and creating new challenges and opportunities
Convergence: Changing Platforms, Changing behaviours
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producers create universes that provide platforms for telling multiple stories in which the user can become a
participant and creator, not just a consumer 1. Minutes
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Convergence: transmedia: building ‘story worlds’
“We could have done [it] as a television show alone but extending the campaign across platforms increased the public impact. Part of the story
was the 700,000 people who signed the petition online.” 1. Minutes
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Crossplatform Case Study: TV Documentary: Hugh’s Fish Fight
a free app on your laptop, tablet or phone: it knows what you're watching, it shows you what your friends are watching. It can give you more
information about what you're watching, instantly. It lets you buy and download relevant stuff..
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TV and Social Media PlatformsThe Second Screen: ZeeBox
viewers play a quiz on their smartphones to compete in real time with a studio audience.
1. Minutes
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Keeping Attention:The Second Screen: Secret Fortune
1. Minutes
2. Welcome to Frank Boyd
3. CIKTN2 Progress Against Business Plan
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Transmedia and FilmMarketing on other platforms: 221b
a game launched before the film release to deepen engagement and attract new audiences.
the number of connected objects will reach 50bn by 2020 and the potential added value of services enabled by the Internet of Things is
in the hundreds of billions of pounds a year.
Bridging the Physical and Digital WorldsThe Internet of Things
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companies are developing platforms to enable designers to connect
directly with users, designers create ‘choice architectures’ allowing
users to customise objects to their own needs.
Bridging the Physical and Digital Worldsideas made real with 3D printing
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making a new kind of future-smashing toy: customisable, 3D-printed, locally made, and game-enabled..
Bridging the Physical and Digital WorldsMakieLab
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increasingly interactive entertainment occurs in spaces that connect
the digital and physical.
Bridging the Physical and Digital WorldsPhysical Interfaces
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turning any product, advert, logo or physical landmark into an
interactive experience simply by pointing a phone at it..
Bridging the Physical and Digital WorldsAugmented Reality
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applying the knowledge, skills and approaches of creative businesses to
the development of products and services in other sectors: healthcare,
energy, future cities
Crossing SectorsYear Zero: online health application
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a philosophy which aims to create great products by basing design
decisions on an understanding of user need
Experience Lead Innovation
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Technology Strategy Boardsupporting business innovation
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Innovation in the Creative IndustriesIterativeInnovation in the sector is pervasive and iterative, highly collaborative, project-based
and informal.
Content and Story DrivenCreative businesses do not develop technology in a
vacuum
User Centredmost successful innovations are based on an
understanding of and engagement with human behaviour
Interdisciplinary Collaboration between people with different skillsets, from
different professional cultures is key
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Creative Industries KTN
Questions?
connect.innovateuk.org/web/creativektn
@frnboy
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