technology + private funding = tree planting programs for everyone!
TRANSCRIPT
Technology + Private Funding = Tree Planting Programs for Everyone!
How to Get Started
Nancy Hughes, Executive Director, CA Urban Forests Council
Kelaine Ravdin, Urban ecology consultant, Urban Ecos
California EnerTrees background
CA EnerTrees deliverablesAnalysis of Marin’s urban forest Shade tree pilot project
How and why?
How do trees conserve energy?
Summer energy savings of a large deciduous tree in Fresno, CA: 417 kWh/year = $45
Winter energy savings of a large evergreen tree in Nebraska City, NE: 30 therms/year = $30
Why do we want trees to conserve energy?
Scherer Power Plant, Macon, GA
Los Angeles
Why would utility companies want to conserve energy?
• Government mandate to reduce air pollutants or greenhouse gases
• Difficulties meeting energy needs of customers, particularly during peak periods
• Green public relations
Shade Tree Programs Across North America
Shade Tree Programs Across North America
• Clear guidelines on where to plant
Lessons learned: Components of a successful program
Clear guidelines on where to plant
• Clear guidelines on where to plant• Wide and sensible species availability• Ability to track trees, document program• Random future inspections• Adequate online resources• Good customer service• Collaboration with nurseries
Lessons learned: Components of a successful program
For the complete report: http://www.caufc.org/documents/CA_EnerTrees_final_report.pdf
A strategic tree planting energy-efficiency program
&
Energy Saving Trees + CA EnerTrees A shade tree program for everyone!
Your Energy Saving Trees program: TreesDirect delivery: 2-4’ trees Customer pickup: any size
Your Energy Saving Trees program: Outreach
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Dashboard
Your Energy Saving Trees program: Dashboard
Your Energy Saving Trees program: Dashboard
Your Energy Saving Trees program: Legal stuff
Visit: caufc.org/enertrees OR energysavingtrees.arborday.org/?referredby=caufc#ForUtilities
What do you need to get started?
Getting started
1. Provide company info 2. Decide on marketing tools
Getting started
3. Provide service zip codes 4. Choose tree species
Getting started
5. Decide how to validate customers 6. Customize content
Getting started: Program costs
Trees• Arbor Day Foundation
seedlings: $20-30 each• Trees provided by you: $10-
100
Outreach• Bill inserts• Flyers and posters• Other advertising
The price of a good project starts at about $7,000.
Getting started: Finding funding
• Local utility support • State forestry grants• Corporate gifts and grants,
volunteer days• Local foundation support• Community-based fundraisers• Taxes!
Questions?Nancy Hughes: [email protected]
Kelaine Ravdin: [email protected]/enertrees
Nancy Hughes, Executive Director, CA Urban Forests Council
Kelaine Ravdin, Urban ecology consultant, Urban Ecos