tedxbologna strategy+output

8/3/2019 TEDxBologna Strategy+Output

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CREATIVE

TEAMSTRATEGY

& OUTPUTSTRATEGY

DEVELOPMENTOUTPUTS

APPENDIX


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APPENDIX

STRATEGY


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THE CHALLENGE IS TO INTERPRET THE INFERENCE BETWEENTED AND TEDx IN A MEANINGFUL AND APPEALING WAY

identityvaluesformat

culturelocal speakersdifferent languages


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REACH THE LARGESTNUMBER OF PEOPLE

GOAL OF COMMUNICATION

DEVELOP A CLEAR, UNIQUE

AND REMARKABLE IDENTITY


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REACH THE LARGESTNUMBER OF PEOPLEvia

PARTNERSHIPVIRALTWITTER, FACEBOOK, GOOGLE+

TEDXBOLOGNA OFFICIAL ADVWEBSITE, PRINT ADV



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DEVELOP A CLEAR, UNIQUEAND REMARKABLE IDENTITYvia

ON-LINE ADVPRINT ADV

EVENT INTERIOR DESIGN



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CONSTRAINS

1ST TIME TEDXBOLOGNA

(WE TALK TO A NOT PREPAREDAUDIENCE, OUR BRAND IS NOTWELL KNOWN YET)

LIMITED ECONOMIC RESOURCES


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DEVELOPMENT


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ANALYSIS CONCEPT OUTPUTS


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ANALYSIS

AFTER HAVING RESEARCHED AND ANALYZED THECOMMUNICATION AND BRAND IMAGE OF MOST OF THE

EXISTENT TEDX EVENT THE CONCLUSION ARE:Most of them dont have a strong PERSONAL IMAGE

Most of them try to create their identity around the CITY SIMBOLS

Most of them do not have a TEDx INTERNAL CREATIVE TEAM,they have different partners that do different bits of thecommunication, this results in an not organic nor coherent brand vision


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CONCEPT

SPREADING

OF IDEAS, PROJECTS AND ENERGIES

OUR FIRST STEP WAS TO DEFINE A STRONG ANDFLEXIBLE VISION THAT WOULD HAVE LED THE VISION

FOR ALL CHANNELS AND MEANS OF COMMUNICATION


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CONCEPT

SPREADINGOF IDEAS, PROJECTS AND ENERGIES

Through a sense of AUTO-GENERATION (generative design)

and MODULARITY (one-many) the project is to craft abstractimages and compositions, all visualizations of the concept ofSPREADING. The idea is to embrace an open metaphor:multiple pieces scattered, different points of view, that collected

together express one concept, one communication plan, oneevent. The juxtaposition of different styles speaking up for thevalue of group engagement, many voices all aiming to express thecentral TED key word spreading.


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CONCEPT

SPREADINGTHIS CONCEPT WAS THEN DECLINED INTO ASPECIFIC INTERIOR DESIGN ONE

TEDx is spreading of knowledge, both real and on line, and thereforeeach speaker with his presentation is the core of the event. The

exhibition, also, is an instrument of spreading. The only thing that

needs to be set up and for which the exhibition was designed is

serving the speakers message. The stage characters are the objects,one for each speaker, related to their personal research


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OUTPUTS


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OUTPUT

IN THE VISUAL COMMUNICATION WE EMBRACED THISLAST CONCEPT: WE SELECTED A BUNCH OF OBJECTS

FROM DIFFERENT AREAS (TECHNOLOGY,FASHION,PRODUCT...) THAT WERE REVOLUTIONIONARYINVENTIONS FOR THEIR TIME, AND WE BRANDEDTHEM RED TED; IN FACT TEDXBOLOGNA IS A PLACE

WHERE WE COULD HEAR ABOUT THE REVOLUTIONARYINVENTIONS OF TOMORROW. IS A PLACE WHERE, ASOUR THEME2011 SAYS, WE MEET THE FUTURE.


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OUTPUTONLINE website


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OUTPUTPRINT fyers

AUDITORIUM DUCATI

15 OTTOBRE 2011

Bologna

AUDITORIUM DUCATI

15 OTTOBRE 2011

Bologna

AUDITORIUM DUCATI

15 OTTOBRE 2011

Bologna

AUDITORIUM DUCATI

15 OTTOBRE 2011

Bologna


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OUTPUTPRINT poster


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OUTPUTPRINT VIP invitation


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OUTPUTPRINT badge and press kitBologna15 OTTOBRE 2011

AUDITORIUM DUCATI


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OUTPUTVIDEO

THE VIDEO STORYTELLING IS BASED ON THE DISCOVEROF THE SOUL OF THOSE INVENTION: A RED-TED SOUL.


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OUTPUTEVENT concept

At beginning of the speech the objects enter the

scene as a foreground of the speakers in two

different ways:1/ hidden behind the scenes by a system of semi-

transparent black veils. The objects, suspended or

on the ground, and of different sizes, with red lights

placed behind them, cast their shadows on the cloth.

2/ Another version of the same objects, large andrecognizable at a distance, comes into the picture

completely painted in red behind the speaker. In this

way, the project set-up becomes a part of TEDx, at

his service in its own language.


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OUTPUTEVENT project


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OUTPUTEVENT stage


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OUTPUTEVENT stage


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APPENDIX


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CREATIVE TEAM MEMBERS

IDENTITY DESIGN INTERIOR DESIGN

CREATIVE DIRECTOR

GIULIA DE AMICISCARLO DE GAETANO

ALESSANDRO BRUNETTIFEDERICA BARDELLIGABRIELE COLOMBO

M.CHIARA CACCIANI

ANTONIO VISCEGLIAUMBERTO VALLINI

LUCA MARINELLIFEDERICA RUSSO

NICOL LEWANSKI

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