teg1556 brand power
DESCRIPTION
Seeds and Fruit Case StudyTRANSCRIPT
![Page 1: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/1.jpg)
![Page 2: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/2.jpg)
BRAND POWER!
![Page 3: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/3.jpg)
Starring…
![Page 4: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/4.jpg)
What is a brand?
• Logo?
• Pantone colors?
• Font?
• Formatting?
![Page 5: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/5.jpg)
Brand Visuals vs BRAND
• Brand visuals are the clothes that your brand wears.
• Your brand is what differentiates you from your competition.
• Your brand is your promise to your customers.
• Your brand is the share of mind you hold in each person.
![Page 6: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/6.jpg)
YOUR BRAND IS THE CAKEYOUR BRAND VISUALS ARE THE ICING…
![Page 7: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/7.jpg)
What are YOUR brand visuals?
• Logo
• Tagline
• Pantone colors
• Font
• Formatting
• Email signature
• Phone greeting
• Social media regulations
• Dress code
• Client
![Page 8: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/8.jpg)
Lisa, why does my brand need to be consistent?
• Sports Authority
• Apple iPhone 3GS
• 2008 Presidential Campaign
• KMart
• It’s unprofessional to have an inconsistent brand.
• Erodes brand equity
• Erodes credibility
![Page 9: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/9.jpg)
Seeds and Fruit Logo and Elements
• Georgia
• Fertile ground graphic
• White background
• Fuzzy rust dividing lines
• Seeds of inspiration. Fruit of labor
![Page 10: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/10.jpg)
Acceptable Seeds and Fruit Brand Visual Usage
![Page 11: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/11.jpg)
Unacceptable Seeds and Fruit Brand Visual Usage
![Page 12: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/12.jpg)
Seeds and Fruit Tagline and Usage
• Acceptable:
• Seeds of inspiration. Fruit of labor.
• Unacceptable:
• Seeds of Inspiration. Fruit of Labor.
• Seeds of inspiration, fruit of labor.
• Seeds of inspiration—Fruit of labor
• Seeds of inspiration. Fruits of labor.
![Page 13: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/13.jpg)
Seeds and Fruit Font and Formatting
• For body copy: Georgia, Georgia, Georgia!
• Phone number: Periods? Parentheses? Dashes?
• Address: St. or Street? Ave. or Avenue? Ste. or Suite? Sixth or 6th?
• Keep it consistent every time.
• Determine your standards and stick to them!
![Page 14: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/14.jpg)
Unacceptable Seeds and Fruit Font and Formatting
![Page 15: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/15.jpg)
Seeds and Fruit Brand
• Differentiator(s)
• Promise
• Share of Mind
![Page 16: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/16.jpg)
Seeds and Fruit Brand
• Differentiator(s) • Format (no art snobs)• Art of the people• Exclusive interviews• Shirtless men• International• Copy/Photo balance
![Page 17: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/17.jpg)
Seeds and Fruit Brand
• Promise
• Varied arts content• Frequent updates• Lots of photos• Probing questions• New talent• Shirtless men
![Page 18: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/18.jpg)
Seeds and Fruit Brand
• Share of Mind
• Who has the best art blog?
• Who always has new interviews?
• Who finds artists I may not know about?
• Who nourishes my delicate design sensibilities?
• Who posts pictures of shirtless men?
![Page 19: Teg1556 Brand Power](https://reader033.vdocuments.net/reader033/viewer/2022060107/554cd1f0b4c905d6488b4854/html5/thumbnails/19.jpg)
THAT’S YOUR BRAND!