Tehran International Fairground5-8 Novmber 2016

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After more than 8 years, the lifting of Iran Sanctions has

been started and the doors to Iran’s markets and business

opportunities are open again. This is the perfect timing for

a new exhibition with a unique topic.

MeatEx, the international specialized exhibition of meat

products and related industries, will be held at Tehran

International Exhibition Center in November 2016 by Tejarat

Farasoo Holding. The relevant license has been issued by

Trade Promotion Organization and confirmed by the Ministry

of Industry, Mine, and Trade of Islamic Republic of Iran.

MeatEx is the confluence of industry and product. The whole

chain of production, packaging, distribution, warehousing,

and sale of red meat, poultry, seafood, and processed meat

products is included in this fair.

The Industry section includes all kinds of machinery,

equipment, technology, and automation. This section

focused on supplying the requirements of mentioned

industries by foreign and Iranian producers.

In the product section, the emphasis is on being halal. The

products presented in this section belong to all kind of halal

meat and its processed products. The primary purpose

of this section is to supply the needs of Muslim countries

especially in the Middle East, CIS, and Eastern Europe.

Participating in this fair, as the only specialized halal meat

products exhibition in the world and also the only trade

fair for meat industry in the Middle East, provides an

ideal opportunity for the producers and suppliers to enter

or establish a strong presence in the specified markets. It

is worth mentioning that Iran, as a country with a

population exceeding 80 million hosting this event, is the

most important part of this huge market.

Tejarat Farasoo Holding Co. invites all producers,

suppliers, business people and experts in the following

areas to participate as exhibitor or visitor at MeatEx.

1.Producers of all kind of meat such as red meat, poultry

and seafood. (with halal concept)

2.Producers of processed meat products. (with halal concept)

3.Manufacturers of machinery for slaughtering, production,

and packaging of raw and processed meat products.

4.The manufacturers of natural and artificial additives.

5.Producers of all kinds of natural and artificial casings.

6.Producers or suppliers of transportation and warehousing

industries.

7.Producers of cold storage, cooling systems and refrigerators.

8.Providers of industrial automation.

9.Manufacturers of equipment butchers shops.

The First International Specialized Exhibition of Halal Meat Products and Related Industries

We are looking forward to see you at MeatEx 2016

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Why IRAN Why

Estimated Space: 5000 sqm Estimated number of Exhibitors: 200 companies from 10 countriesEstimated number of Visitors: 10000 from Iran 2000 International from 20 countries

1. Iran is the producer of different types of red meat, poultry and see food

2. Iran is the first country in the Middle East that started producing processed meat products 90 years ago

3. Iran has 950 factories in the fields of production, packaging, and processing of meat products

4. Iran has more than 280 cooperatives, associations, and unions active in this field

5. Iranian meat products are all Halal6. Iran has the largest market in the region with population of

over 80 million people7. Iran imports over 240 thousand tons of red meat and

poultry from all over the world to meet the needs of its domestic market

8. Iran need to upgrade the machinery and equipment of slaughterhouses and factories urgently

9. Iran’s key role as the most industrialized country in the region in the development of commercial relations with the neighbor Muslim countries

10. Iran’s return to global trade after the implementation of the final agreement between 5 + 1 countries and Iran

1. MeatEx is the only specialized international exhibition of halal meat products in the world

2. MeatEx is the only specialized international exhibition for meat industry in the Middle East

3. MeatEx Covers markets of the Middle East, CIS and Eastern Europe with a Muslim population of around 450 million people

4. MeatEx hosts several high-ranking business delegations from Muslim countries in the geographical regions mentioned above

5. MeatEx enables market overview of Iran6. MeatEx enables meeting the most important buyers and

importers of Iran and other countries of the region7. MeatEx enables using business matchmaking program for

making meaningful trade appointments8. MeatEx organizes various side events, including specialized

workshops and seminars, to examine how to enter into the above mentioned markets, consolidate status in them, and have the direct connection with the consumers

9. MeatEx enables specialized process of communication between the consumer and the producer

10. MeatEx organizes B2B meetings with relevant organizations at the time of the exhibition

First Edition of Iran MeatEx 2016 - Tehran

Supporters :

Ministry of Agriculture Jihad

Ministry of Industry Mine & Trade

Trade Promotion Organization of Iran

Iran International Exhibition Co.

Iran Veterinary Organization

Society of Meat Products Producers

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Iran meat industry at a glance:

282 Associations and Organizations

286 Slaughterhouses

266 Fishing centers

73 Raw meat packing industries

99 Manufacturers of processed meat products

309 Manufacturers of related machinery

55 Specialized magazines

Sources of statistics :

- Iran Customs Adminitration

- Statistics Center of Iran

- Ministry of Agriculture of Iran

- Ministry of Industry, Mine & Trade of Iran

- National Veterinary Organization of Iran

- National Fishing Organization of Iran

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Countries which import Iranian meat products

Export to Iran (Red Meat, Poultry and Sea Food) :

Import Machinery from Iran

Export Machinery to Iran

1. Afghanistan

2. Algeria

3. Armenia

4. Azerbaijan

5. Bahrain

6. Belgium

7. China

8. Egypt

9. Georgia

10. Germany

11. Greece

12. Hong Kong

13. India

14. Iraq

15. Italy

16. Japan

17. Kuwait

18. Lebanon

19. Malaysia

20. Oman

21. Pakistan

22. Philippine

23. Qatar

24. Russia

25. Saudi Arabia

26. South Korea

27. Spain

28. Sri Lanka

29. Swiss

30. Thailand

31. Taiwan

32. Tajikistan

33. Turkmenistan

34. Turkey

35. Unites Arab Emirates

36. Vietnam

1. Argentina2. Armenia3. Australia4. Brazil5. China6. Denmark7. Ghana

1. Afghanistan2. Armenia3. Azerbaijan4. Bahrain5. Belarus6. Iraq

7. Tajikistan8. Turkmenistan9. Turkey10. Saudi Arabia11. United Arab Emirates

1. Bulgaria2. China3. Germany4. Italy5. Nederland6. Poland7. Romania8. Spain9. Turkey

8.Greece9. Hong Kong10. India11. Indonesia12. Ireland13. Italy14. New Zealand

15. Norway16. Oman17. Pakistan18. Russia19. South Korea20. Thailand21. Vietnam

Import from Iran (Red Meat, Poultry and Sea Food) :

1. Afghanistan2. Armenia3. Azerbaijan4. China5. Cambodia

6. Iraq7. Kuwait8. Malaysia9. Tajikistan10. Thailand

11. Turkmenistan12. Turkey13. Ukraine14. United Arab Emirates15. Vietnam

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Product Groups

Raw meat (Halal)• Red-meat • Poultry• Sea Food

Processed meat products (Halal)• All kind of cold cuts• Sausages• Burgers• Nuggets• All kind of smoked meat• Ready meals

Organic products (Halal)• Red-meat • Poultry• Sea Food• All kind of processed products

Spices and additives for meat and sausage production

• Spices• Additives• Artificial and natural casing

Slaughtering technology• Stunning apparatus and slaughtering devices• Red-meat abattoir equipment• Poultry abattoir equipment• Slaughter by-product processing equipment includingintestines

Dismembering and processing equipment• Machinery and equipment for meat dismembering and processing• Machinery and equipment for sausage production• Machinery and equipment for meat curing and preservation• Poultry processing machinery and equipment• Other processing machinery (for meat and other food stuff)

Machines and devices for processing of natural and artificial casings

• Casing cleaning equipment• Casing spooling device• Shirring machines• Casing sealing equipment• Printing equipment for artificial casings• Other natural and artificial casing processing machinery and equipment• Processing and printing artificial casings and other services

Facilities, accessories and tools for slaughtering, cutting and processing

• Suction plants• Slaughtering lines and dismembering lines• Slaughter pits• Abattoirs doors• Cupboards• Shelves• Workbenches• Lifting and tipping equipment• All types of trolleys, troughs and containers• Ficelage• Meat hooks• Dehorners• Slaughter and hacking knives• Knives, cutting tools and blades• Cutting knives• Saw blades• Hole cutters• Butcher´s steels• Polishers• Cutting boards• Meat cutters• Meat presses• Moulds• Liver sausage shapers• Boiled ham moulds• Boiled ham moulds - presses• Ham/bacon boiling equipment• Sausage hanging scales• Sausage filling equipment and hoppers• Sausage showers• Other accessories, tools and equipment for slaughtering and processing

Roasting, frying, baking and deep-frying equipment• Baking, roasting and frying equipment• Continuous roasting and frying equipment• Roasting vessels• Deep frying equipment• Deep frying equipment, continuous• Ovens, baking chambers• Cooking equipment, cooking systems (steamers)• Microwave ovens• Other equipment for baking, roasting, frying and deep-frying

Boiling and smoking systems• Pans• Cooking units, cooking chambers• Cooking units, continuous• Hot smoking units• Hot smoking units, continuous• Climatic maturing systems, climatic post-maturing systems,

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air-conditioned storage rooms• Smoke generators• Other boiling and smoking systems

Refrigeration equipment• Cold facilities, cold tunnels and rooms• Blast freezers• Cold store systems• Air coolers• Water coolers• Refrigerators• Ice makers• Deep freeze units, freezing equipment• Cold-room furniture• Other refrigeration equipment

Automation and handling equipment• Robotics• Grab equipment• Pick & place systems• Other automation and handling equipment

Packing equipment• Sorting and conveyor equipment for packaged goods• Metering and portioning equipment• Slicers (sausage, ham, bacon, cheese) • Packaging machinery and facilities• Packaging materials and aids

Transport and storage systems• Transport systems (internal)• Transport systems (external)• Storage systems• Other transport and storage systems

Weighing systems• Filling scales• Container scales• Platform scales (elevated weighers, floor scales, livestock scales)

• Precision platform scales• Hanging rail scales• Metering scales, belt scales• Check weighing scales (including higher-load check scales)• Compact scales• Precision compact scales (analysis, laboratory, tolerance check scales)

• Self-service scales• Retail scales• Composite weighing systems• Mobile weighing systems• Industrial terminals• Manual weighing and labelling systems• Automatic weighing and labelling systems• Other weighing systems

Foodstuff safety and quality management• Measuring, control & feedback control systems• Laboratory analysis• Hygiene technology

Process control, process-control engineering and automation

• Process control• Process-control engineering• Process-control automation

EDP and IT solutions• Data capture, preparation and processing• Software and hardware• IT solutions for logistics, distribution etc.• POS, integrated POS systems• Other EDP and IT solutions

Cleaning equipment, operational hygiene and safety at work

• Cleaning equipment• Plant hygiene and environmental protection• Safety at work• Other cleaning equipment, operational hygiene and safety at work equipment

Energy management and supply facilities for water, compressed air, gases

• Compressed air and vacuum equipment• Gas-control equipment• Electrical supply• Heating systems• Water supply• Air-conditioning• Other energy management and supply facilities for water, compressed air, gases

Services• Consultancy, project planning and engineering• Federations, authorities and other institutions• Specialist press• Other services

Sales - everything for butcher’s shops• Meats and bought-in food products• Specialist shop fittings / shop furnishing• Specialist shop equipment• Sales clothing for butcher’s shop• Supplementary products / equipment for snacks and picnic meals• Products for catering and party services• Transport / vehicles

Organizations and Associations

Publications and Media

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Space Rent

Service Package+Registration Fee

Raw Space – Indoor Minimum: 24 sqm

180,-€ + 9% VAT

Raw Space – OutdoorMinimum: 30 sqm

110,-€ + 9% VAT

* In the case of any rate increase by the IIEC, the increase will be calculated in the final invoice.

- 1 copy of the exhibition catalogue + 1 copy of the Directoy of Iranian meat industry- Advertisement in the catalogueUp to 24 sqm, half a page25 sqm and more, one page

- Visitor vouchers (2 vouchers for every sqm)- Online exhibitor list on the official website of the exhibition- Online exhibitor list on the match making portal- Certificate of participation

Total per each Exhibitor/Co-exhibitor : 410 Euro+9% VAT

Booth Packages

Type A( Space Fee + 90 Euro/Sqm ) + 9% VAT

Type B1 – B2( Space Fee + 120 Euro/Sqm ) + 9% VAT

Type C1 – C2( Space Fee + 150 Euro/Sqm ) + 9% VAT

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Details

Description A B1 B2 C1 C2

Min Sqm 12 Sqm 24 Sqm 24 Sqm 24 Sqm 24 Sqm

Walls P P P P P

Floor Construction P P P P

Carpet P P P

Laminate P P

Storage (190cm*90cm) P P P P

Fascia Name P P P P P

Advertising Wall (91cm*95cm) 6 pcs 6 pcs 6 pcs 6 pcs

Light Box P P

VIP Area P P

Lighting 3 pcs 3 pcs 3 pcs 3 pcs 3 pcs

Electricity 1 socket 2 sockets 2 sockets 2 sockets 2 sockets

Bar Stool and Chair 1 pcs 2 pcs 2 pcs 2 pcs 2 pcs

Table 1 pcs 2 pcs 2 pcs 2 pcs 2 pcs

Chair 3 pcs 6 pcs 6 pcs 6 pcs 6 pcs

Trash Basket 1 pcs 2 pcs 2 pcs 2 pcs 2 pcs

Flower Box 2 pcs 2 pcs 2 pcs 2 pcs

www.stand.parsan.mewww.topmessebau.de

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For Visitors

MeatEx, a unique place to visit for :

- Manufacturers / Producers- Buyers / Dealers- Importers / Exporters- Retailors /wholesalers- Distributers- Butcher shop Owners- Specialists in Quality Control Fields- Specialists in Research & Development- Specialists in Marketing / PR / Advertisement- Service Providers- Consultants- Associations - Government Organizations / Agencies- Specialized Media

Our market-leading exhibition put you at the center of your industry and community

1. Attend a time-effective event.2. Visit the only exhibition in the Middle East

dedicated to the Meat Industry.3. Meet the biggest names in The Iranian Meat

Industry.4. Connect with key International producers/

Manufacturers.5. Engage with your industry community locally and

globally.6. Find new Machineries, Tools, Equipment and

Materials.7. Attend B2B meetings and very unique fringe

programs.8. Discover new and more cost effective solutions

to existing processes.9. Gain new ideas and insights to grow your

business.

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Additional Services

All fair construction & services necessary for the exhibitors :

- Especial stand design, wooden based /maxima based & etc

- Rental furniture- Stand services- Stand employee

Filming & photography services in various packages are given as following :

- Industrial, advertising, time-lapse, and news photography (HDR and panorama photography) plus

- Professional imaging and lighting- Specialized editing- Teaser construction- Special Effects, professional motion graphics,

3D and 2D animation- Promotional clip construction

Various design and print services are given as following:

• Catalogue• Booklet• Tract • Roll-up• X Are• Foreign pop-up• Business card• CD• Poster• Invitation Card• VIP Card & etc.• Promotional Items Given during Exhibition

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Tehran is the capital of Iran and Tehran

Province. With a population of around 9 million in the city and

16 million in the wider metropolitan area, Tehran is the largest

city and urban area of Iran, the 2nd-largest city in Western

Asia, and the 3rd-largest in the Middle East. It is ranked 29th

in the world by the population of its metropolitan area.

Tehran is the economic center of Iran. About 30% of Iran’s

public-sector workforce and 45% of its large industrial firms

are located in the city and almost half of these workers

are employed by the government. Most of the remainder

of workers are factory workers, shopkeepers, laborers and

transport workers

The majority of the people of Tehran are Persian-speaking

people, and roughly 99% of the population understand and

speak Persian; but there are also large populations of other

Iranian ethnicities in the city such as Azerbaijanis, Armenians,

Lurs, and Kurds who speak Persian as their second language.

Tehran is served by the Mehrabad and Khomeini international

airports, a central railway station, the rapid transit rail system

of the Tehran Metro, as well as a trolleybus and a BRT system,

and has a huge network of highways.

The city was the seat of the Qajars and Pahlavis, the two

last imperial dynasties of Iran. Tehran, as one of the main

tourist locations in Iran, has a wealth of cultural attractions.

It is home to royal complexes built during the two last

monarchical periods of the country, including the Golestan,

Sa’dabad and Niavaran complexes.

There are several historic, artistic and scientific museums in

Tehran, such as the National Museum, Malek Museum, Ferdows

Garden, Glassware and Ceramics Museum, Museum of the

Qasr Prison, the Carpet Museum, Museum of Glass Painting

(vitrai art) and the Safir Office Machines Museum. There is

also the Tehran Museum of Contemporary Art in which works

of famous artists such as Van Gogh, Pablo Picasso and Andy

Warhol are featured.

Tehran is also home to the Iranian Imperial Crown Jewels,

claimed to be the largest jewel collection in the world. The

collection comprises a set of crowns and thrones, some

30 tiaras, numerous aigrettes, jewel studded swords and

shields, a vast amount of precious loose gems, as well as the

largest collections of emeralds, rubies and diamonds in the

world. It also includes other items collected by the Shahs of

Iran. The imperial crown jewels are on display at the Central

Bank of Iran.

Tehran has a wide range of shopping centers from

traditional bazaars to modern shopping malls. The Grand

Bazaar of Tehran and the Bazaar of Tajrish are the biggest

old bazaars in Tehran. Shopping districts such as Valiasr,

Shariati, and Mirdamad have a wide range of different shops.

A few of the well-known malls across the city include Tiraje

and Hyperstar, and smaller shopping centers such as Tandis,

Golestan, Palladium Mall and Safavie.

The most famous landmarks of the city include the Azadi

Tower, a memorial built during the Pahlavi period, and the

Milad Tower, the world’s 17th tallest freestanding structure

which was built in 2007. Tabiat Bridge, which was completed

in 2014, is considered the third symbol of the city.

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Tehran International Exhibition Ground

International Exhibitions Company of Islamic Republic of Iran, as one of the most important Iran economic and trade companies, has prepared a suitable running stream and background by utilizing unique spaces, possibilities, feasibilities, and expert workforces and by holding international expertise exhibitions for foreign and domestic producers and merchants, so that in addition to offering and demonstrating its capabilities, it would be able to develop its trade transactions and international and joint investments at International Exhibition site.The first International Asian exhibition was held in 1969 for 21 days, with presence of 33 countries and after that the trend of holding exhibitions gave way to a suitable development that acknowledged Tehran as one of the most beautiful global centers for exhibitions.In 1976 Exhibitions Company was admitted as a member of UFI (Union of International Fairs); it also became a member of BIE, which has the responsibility of holding global Expo Exhibitions.Company’s Perspective :Earning the position of the best company from the viewpoint of exhibition events among the region countries and achieving to an international fame and reputation in the exhibition industryCompany’s Mission :The International exhibitions company of the Islamic Republic of Iran will take steps for realization of objectives and the policies of trade development and introducing the achievements and products in different fields of country business through presenting a complete spectrum of exhibition services and the events related to trade to exhibition conductors, participants, and visitors in the global realm, with emphasis on the international standards in the direction of realization of county twenty-year perspective plan of the sacred Islamic Republic of Iran.

By relying to its valuable background, the International exhibitions company of the Islamic Republic of Iran will take advantage of modern technologies in this route so that it would provide appropriate conditions for the growth and exaltation of the human investments and approaching a stable development as well as creating a positive figure of its performance in the society and sticking to its undertakings thereof.The International exhibition has the following facilities for visitors and participators :- Banks for presenting bank services - Exhibition customs house for presenting customs services- Insurance (the exhibitions company with cooperation of one of the insurance firms has taken measures so that the insurance agent will be present at the exhibition location for offering services to the participant during the exhibition holding- Restaurants, coffee shops- Goods and articles transportation means (including cranes, lifters, lift trucks)- Customs affair services (release workers)- Telephones, fax, internet, phone and wireless services- Auditorium and hall for showing films- Printing house for printing and replication- Greenhouse for offering of flowers and decorative plants to participant and visitors- Supermarket- Stand making and decoration- Fire station- Red Crescent- Parking lots at northern, western and southern gates of the exhibition site- Online registration services- Visitors registration services- Holding virtual and online exhibitions

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Iran

Industry of Iran Invest in the Safest & Most Stable Country in the Region

Iran reached a historic nuclear deal with the P5+1 group

of countries, thus after the sanctions relief Iran is ready

to attract investment, welcome technology and create a

new export market. Company representatives from all

over the world have been flocking to Iran in the wake

of th historic Vienna nuclear accord, hoping to land

lucrative business deals in the country.

The prospects are good: The World Bank has

forecast a major growth rate of 5.8 percent for the

Iranian economy in 2016 as the country starts to

benefit from the economic gains that the removal of

multiple year sanctions is expected to bring about. The

Strengths

- Proper infrastructure in place

(e.g. good quality factories)

- Diverse product range

- Competent workforce

Weaknesses

- Low efficiency rate of production throughout the

industry

- Lagging behind technology during sanctions time

- Preference of consumers for international brands

Opportunities

- Large domestic market

- Proximity to neighboring countries as new markets

- Competitive price of local products

Threats

- Competitive and strict market in Iran

- Being dependent on the imports of raw materials

- The possibility of international players entering into

the market

report has further emphasized that Iran’s economy will

also grow to 6.7 percent in 2017.

Iran has a lot of economic potential and not just for oil.

The country has the second largest population in the

Middle East and North Africa region, according to the

World Bank, with 80 million people – three times the

regional average. It has the fourth biggest oil reserves

in the world, according to the US Energy Information

Administration, and the second biggest natural gas

reserves; second only to Russia. It has a well-educated

population, a large middle class, and a substantial

industrial base.

The government’s main policy after the nuclear deal is

to attract foreign investment, expand non-oil exports

and optimize [unfrozen] foreign exchange reserves. A

stable and swift economic growth needs heavy foreign

investment. Thus Iran needs annual foreign investment

of $30-50 billion to reach an 8% growth target.

Based on the report of the Public Relations office of Iran

Customs, during the past year, 42 billion 415 million

dollars of different goods (except oil) were exported

while 41 billion and 499 million dollars of goods were

imported in to the country.

In the new economic climate, Iran is planning to export

at least 30% of its products. 70% of the products that

Iranian producers want to manufacture should be

consumed in the domestic market and 30% should

head overseas.

The government has set a target of increasing non-oil

exports by at least 15% in the coming years.

Referring to Iran’s strategic location in the Middle East,

investors should view Iran as a gateway to markets of

other countries of the region via rail, road and air.

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About Tejarat Farasoo Holding :

1. Darvazeh Tejarat Farasoo - The official representative of Messe Frankfurt Exhibitions GmbH in Iran,

Iraq and Azerbaijan www.iran-messefrankfurt.com/en

- The Organizer of Iran International Meat Exhibition (MeatEx) www.iranmeatex.com/en

2. Gostaresh Tejarat Farasoo- The official representative of NuernbergMesse GmbH in Iran, Iraq

and Azerbaijan www.iran-nuernbergmesse.com/en

3. Tose’eh Tejarat Farasoo- The provider of all exhibition services www.farasooholding.com/en

Participation in international exhibitions has always been the focus of attention of industrialists and

businesspeople as a gateway for expanding business overseas. Nowadays, choosing a suitable exhibition with

favorable conditions can turn out to be a successful investment. Increasing profit gained from such investment is

one of the main concerns of merchants and manufacturers.

Tejarat Farasoo Holding, with three companies, Darvazeh Tejarat Farasoo, Gostaresh Tejarat Farasoo and Tose’e

Tejarat Farasoo provides professional services to industrialists and businesspeople.

For more information, please visit our websites.

Tejarat Farasoo Holding.No.64, Africa Blvd,1517974831 Tehran, IranTel: +98-21-88062338Fax: +98-21-88062339info@iranMeatEx.comwww.iranMeatEx.com/en