telecom sector of india
DESCRIPTION
To make this presentation TRAI report 2010-2011 is followed.TRANSCRIPT
TELECOM SECTOR
OF INDIA
PRELIMINARY STUDY• Industry time line and Important milestone.• Growth Drivers • Segmentation of Indian Telecom consumer market• Success factor
FACTS AND FIGURE OF TELECOM SEC.
• Subscribe Base-Graph [Increase] • Subscribe Base-Rural, Urban [share]• Tele Density-Rural,Urban• Internet subscribes-increase, Narrowband, broadband• Trends in tariffs• Additional Services- MNP, paper pulse• Wireline –change,increase,Price,share,rural and urban.
Carrier opportunity
PRESENTATION OUTLINE
IND
UST
RY T
IMEL
INE
1980 1986 1986 1994 1996 1997 1998 2000 2001
Department ofTelecommunication set up
VSNL incorporated to provide international
telecom services
MTNL incorporated to provide fixed-line telephone services in
Mumbai and New Delhi
Government announces the National Telecom Policy,
opening up the basic service sector to private player
Licenses for 20 cellular circles issued
Telecom Regulatory Authority of India established by
government
ISP business opened up to operators other than
DoT and VSNL.
TRAI issues the first tariff order and cuts
domestic and international long
distance telephony charges
Allows basic operators to provide WLL services on
a restricted basis
FIXE
D LI
NE
SEGM
ENT
CAPA
CITY
EXPA
NSIO
N O
F FI
XED
LINE
EX
CHAN
GEW
IREL
ESS
SEGM
ENT
Vast
ge
ogra
phic
expa
nse
Low
call
cost
sin
ce 2
002
Natio
nal
roam
ing
facil
ities
on
GSM SM
S fa
cility
Redu
ced
cost
of
han
dset
s
Wire
less
did
the
mag
ic in
rem
ote
ares M
obili
ty, i
nter
net
and
easy
acc
ess
CDM
A 3
in o
ne
adva
ntag
es
save
s 80-
90%
in
inte
rnati
onal
ro
amin
g (g
loba
l
calli
ng ca
rd)
SMS
facil
ity
Redu
ced
cost
of
hand
sets
Redu
ced
cost
of
hand
sets
GROWTH DRIVERS
SEGMENTATION OF INDIAN TELECOME MARKET
YOUTH | YOUNG PRO | SME | SPECIAL | FAMILY
For the youth, mobile phones are not just a necessity
This segment particularly values prepaid schemes with free SMS
services
Providing services like Group talk and Group SMS
They generally prefer using post paid schemes
with value added services like information about
stock market, news updates and so on.
This segment mainly consists of people who are swathing over
from landlines to mobile phones, seeking a cost advantage
Focus here is on economy-packeges rather than value added services
This segment includes a small but growing which
requires largely customized services
sought by celebrities, politicians, CEO’s and the
super-rich
Geographically dispersed families tied by the same cellular service providers
may get cost advantages in terms of lower pulse rates
MARKET FACTORS
MATURE MARKETS
Product design, user interface pricing.
Time-to-market.
Flexibility to respond to mobile network operator requirements.
GROWTH MARKETS
Product design, user interface pricing.
Ability to adapt to me-too approach/imitate
Ability to flexibly deliver large volumes.
STRATEGIC FACTORS
ECONOMIC FACTORS SIZE( NUMBER OF HANDSET GLOBALLY)
AVERAGE SELLING PRICE PRODUCT EFFICIENCY
OVERHEAD
SUCCESS FACTORS
SHALL HAVE FACTORS
• Social Relationship• Power• EQM• Entertainment• Security
MUST HAVE FACTORS
• 3 Minute Value• Simplicity• Additional Benefit• Customer Friendly
tariff structure
SUCCESS FACTORS
SHALL HAVE FACTORS
• Social Relationship
• Power• EQM• Entertainment• Security
Possibility to intervene in the others people life
.
SMSCommunicate without
giving the receiver the chance to reply directly.
EASIER | QUICKER | MORE
Phonebook of cell phonesLike E-mail
Maximize benifi ts
Entertainment or Gaming console
Information of customer kept
confidential
MUST HAVE FACTORS
• 3 Minute Value• Simplicity• Additional Benefit• Customer Friendly
tariff structure
SUCCESS FACTORS
Mobile application has to produce a clear, perceived
value for the customer within a
short period of time .
It should be easy to understand and the customer should be
able to use the services like
GPRS ,caller Tunes
Fun, cost saving ,tie saving or location based additional value.
PRELIMINARY STUDY• Industry time line and Important milestone.• Growth Drivers • Segmentation of Indian Telecom consumer market• Success factor
FACTS AND FIGURE OF TELECOM SEC.
• Subscribe Base-Graph [Increase] • Subscribe Base-Rural, Urban [share]• Tele Density-Rural,Urban• Internet subscribes-increase, Narrowband, broadband• Trends in tariffs• Additional Services- MNP, paper pulse• Wireline –change,increase,Price,share,rural and urban.
Carrier opportunity
PRESENTATION OUTLINE
6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar0
100
200
300
400
500
600
700
800
900
98.77165.11
261.07
391.76
584.32
811.59
Millions
The Wireless Subscriber base
6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar
55.32
45.9
37.9135.8 35.62
33.21
Millions
Millions The Wire line Subscriber
base
2005 2006 2007 2008 2009 2010 2011 20120
10
20
30
40
50
60
70
80
Series1; 12.86
18.23
26.22
35.98
53.34
70.09
Density
TELEDENSITY
Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-110
2
4
6
8
10
12
14
16
18
20
5.59
6.93 7.23 7.32 7.417.78
1.35
2.34
3.87
6.22
8.77
11.89
6.94
9.27
11.1
13.54
10.18
19.67
Narrowband Broadband Total
INTERNET SUBSCRIBERS
VALU CHANGES IN TARIFS
LOCAL Rs 15 Ps 60
STD Rs 37 Ps 60
ISD Rs75 Ps 7
Particular 2009-2010 2010-11
Revenue of public companies 37390 33976
Revenue of Private sector companies 113270 132776
TOTAL REVENUE 150660 166752
FINANCIAL PERFORMANCE
PRELIMINARY STUDY• Industry time line and Important milestone.• Growth Drivers • Segmentation of Indian Telecom consumer market• Success factor
FACTS AND FIGURE OF TELECOM SEC.
• Subscribe Base-Graph [Increase] • Subscribe Base-Rural, Urban [share]• Tele Density-Rural,Urban• Internet subscribes-increase, Narrowband, broadband• Trends in tariffs• Additional Services- MNP, paper pulse• Wireline –change,increase,Price,share,rural and urban.
Carrier opportunity
PRESENTATION OUTLINE
MARKETING
SALES EXECUTIVE
MARKET ANALYST
HR
CUSTOMER RELATIONSHIP
MANAGER
TASK FORCE MANAGER
CARRIER PROSPECTS
THANK YOU