telematics india- moving from a product offering to an eco-system based service offering

Telematics in India

2 All Rights Reserved MacMetry . www.macmetry.com

Solutions and Services company with strong expertise in SAE-

Strategy, Advisory and Execution in Connected Car Program

Our primary mission is to qualify the four pillars as a key business

enabler for long, sustained and measurable results to our customers

ABOUT US- MACMETRY


TELEMATICS AND “CONNECTED CAR”

Telematics*- Refers to the broad industry related to integrated use of

telecommunications and computer informatics.

Automotive Telematics – Applying Telematics principles to obtain information about

remote automotive vehicles. A telematics system consists of:

Vehicle (cell phone, GPS, vehicle data)

Wireless interface

Back-office systems

Telematics is typically not:

Onboard autonomous navigation systems

AM/FM radio

Connected Car– Equipped with automatic connection to and from a vehicle for

data and voice offering Smart services for safer, more efficient and more

enhanced driving experience

*- The term is widely being paired up to auto industry. However various industries are currently adapting telematics capability to address various business strategies .


Auto Sphere

ECU Connectivity

Remote Diagnostics/Upgrades

Cost Savings/Avoidance

Productivity/Operational Guidance

Regulatory Compliance

Low social overhead for crash

cost

Customer

Telematics

Driver/Passenger Sphere

Connectivity to Content and

Mobility

Safety and Security

Applications

Navigation,

Infotainment & Tracking

Applications

TELEMATICS - SERVING TWO WORLDS


TELEMATICS INFORMATION FLOW


TELEMATICS EVOLUTION

Telematics 3.0 has the opportunity to redefine services that address many of the age old challenges such as

device dependence, third party device integration, driver distraction and content synchronization. Telematics

3.0 is not a replacement, but rather a logical extension of the elements of Telematics 1.0 and 2.0.


HOW BIG IS TELEMATICS MARKET IN INDIA?

• India telematics market *: is expected to reach $113.7

million by 2018, growing at a

CAGR of 22.8% 2013-18

is dominated by 2G/2.5G based

modules due to less cost than

satellite modules

revenue contributed by

embedded with future growth in

after market around 29/0% of

total market in 2018 growing at a

CAGR of 38.3% 2013-18

• Vehicle tracking & fleet

management application accounts

for 95.2% of the total market

revenues with little demand from

the passenger vehicle segment.

*- According to 6WResearch .


CONNECTED CAR – INDUSTRY CONVERGENCE FROM CLOUD

Cloud

MNO Auto

Cloud – Enables Seamless Cross

Industry Capability

MNO: Connectivity and Value-

Added Services Provider

Auto- Telematics

Development and

Services Consumer

Cloud Platform will enable and proliferate new entrants (ex: non-Auto/Telco) to the Connected Car market


CONNECTED CAR- BUILDING BLOCKS

Strategy and Commit

Infrastructure Lifecycle

Management

Product Lifecycle

Management

Customer Relationship Management

Marketing and Offer

Management

Service Development Management

Resource Development

and Management

Supply Chain Development

and Management

Assurance

Service Management

and Operations

Resource Management

and Operations

Strategic and Engineering

Planning

Supply Partner

Relationship Management

Billing & Revenue

Management

FulfillmentOperation

Support and Readiness

Financial and Asset

Management

Connected Value Network.

Customer to Enterprise

Stakeholder and External Relationships Management

Agile Connected Enterprise

CRM VRM

Products & Services

BRM

Driver Manufacturing

Personnel

Smart Phone

Web ServicesRequests

BrowserBrowser

Mobile GatewayMobile Gateway

TCU

Service Invocation

Users Delivery Channels Core Business Process & ThemesApplications and Data Technology Enablers

IDM

Connectors

Message and Service Routing

Content Services

ProtocolTransformation

Embedded Software

Network Elements

Smart DevicePlatform and Management

Connectivity and Online Services

Real-timeAnalytics

Multi Enterprise Business Network


CONNECTED CAR - KEY MARKET DRIVERS AND CHALLENGES


OUR FINDINGS AND ANALYSIS

Current State Future Strategy

Lack of Awareness for

Telematics/Connected Car Value Prop

Increase consumer acceptability by

introducing indigenous services in both

Embedded and Smartphone channels

Infotainment and Telematics are in two

different (Consumer and Fleet) world

Adapt a Connected Car approach.

Integrated Infotainment and Telematics

Pervasive 2G and Patchy 3G

Lack of OEM/MNO active M2M

partnership offering

Automotive Grade, Autonomous, Off-

line capable Apps to mitigate patchy

3G coverage is required. Need

successful OEM/MNO partnership

Monolithic product pricing strategy

resulting in low volume sales

Urban/Rural pricing plan is necessary

to offer low cost products in rural mkts

Myopic view on Use cases – (Fleet

Management) resulting in anemic Eco

System for Connected Car Services

Broad Holistic View is necessary.

Services focused on Customer/Context

rather than vertical will spur growth