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TELEPHO

W

E PRICE

R

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HISTORY OF

Invented by GRAHAM

ELEPHONE

ELL in 1877

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PRICECompetition between tsame industry that areshare of the market by

products. Although thiadvantage in someparticipant.

ARo or more firms in theeeking to increase theirutting the prices of their

can give short-termcircumstances to one

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PRICE WAR BETWEEN CELLULAR COMPANIES

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Founded July 07, 1995Founder(s) Sunil Bharti MittalHeadquarters New Delhi, India

Bharti Airtel (BSE: 532454) formerly knowlargest cellular service provider in India,January 2010. With this, Bharti is now th

operator and sixth-largest integrated telecobroadband services. It offers its TELECOMby Sunil Bharti Mittal. The company alsoInternet access (DSL) in top 95 cities in Indithe wireless services market

as Bharti Tele-Ventures LTD (BTVL) is theith more than 121 million subscribers as ofe world's third-largest, single-country mobile

operator. It also offers fixed line services andservices under the Airtel brand and is headedprovides telephone services and broadband. In India, the company has a 24.6% share of

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Founded 1983 as Racal Telecoindependent 1991

Headquarters Newbury, Berkshire, UKey people Sir John Bond(Chairm

SLOGAN MAKE THE MOST OF

Vodafone Group is a British multinationalNewbury, Berkshire, United Kingdom.telecommunication network company, based71.2 billion. It currently has operations in40 countries. In India, the company has a 17

,

nited Kingdomn)

NOW

mobile network operator headquartered inVodafone is the world's largest mobileon revenue, and has a market value of about1 countries and partner networks in a further.4% for Vodafone Essar.

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Founded 1995Headquarters Santac

Key people Kumar SLOGAN LIFIdea Cellular is a wireless telephtelecom circles in India based iis IDEA CELLULAR which is ofIDEA offers affordable and wosegments of mobile users. Be i

sensitive consumers - IDEA's tapocket.

uz East, Mumbai, India

Mangalam Birla(Chairman)E HO TO AISIony company operating in all the 22Mumbai. The latest to join the war

ering call rates as low as possible.

rld-class mobile services to variedt high end users, or low-end, priceriff plans are designed to suit every

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Founded 2004Headquarters Navi Mumbai, MaKey people Anil Ambani(ChaiSLOGAN KARLO DUNIYA

Reliance Communications, formerly knownTelecom and Flag Telecom, is part ofReliathe second largest mobile operator in India,company has a 17.7% forReliance ComCOMMUNICATION are without any HIDDE

harashtra, Indiaman)UTHI MEIN(GRAB THE WORLD)

as Reliance Infocomm, along with Reliancence Communications Ventures (RCoVL). It isbased on number of subscribers. In India, theunications. The rates applied by RELIANCECHARGES.

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Founded 19th century, incorporHeadquarters Bharat Sanchar Bhaw

New Delhi

Key people Kuldeep Goyal(ChairSLOGAN CONNECTING INDIA

The largest land line telephone provider in

The company is planning an IPO with in 6Rs 300-400 range valuing the company at

Step further to reduce its STD rates not onMade from mobile to landline.

ted 2000n, Harish Chandra Mathur Lane, Janpath,

an)

India.

months to offload 10% to public in theover $100 billion. Only BSNL has gone a

ly from mobile to mobile calls but also one call

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Founded November Headquarters NewSLOGAN DO THE N

TATA DOCOMO is a Tata Tele

service provider on the GSM platfstrategic joint venture with JapanNovember 2008. Tata Teleserviceto operate GSM telecom services,and has also been allotted spectru

2008Delhi, India

W

ervices Limited's (TTSL) cellular

rm-arising out of the Tata Group'sse telecom giant NTT Docomo inhas received a pan-India license

under the brand "TATA DOCOMO"in 18 telecom Circles.

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ONLY BSNL NETWOR

3G SER

VICES TO CU

PROVIDES

TOMER

S

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PERFORMANCE ANATELECOM INDU

Company

TotalRevenuein Rs crore(Q2 08-09)

TotalRevenuein Rs crore(Q2 09-10)

Bharti Airtel 8923.57 10355.16

Vodafone

Essar 4444 5449

Idea 2303.35 2973.91

Reliance 3545.65 3057.89

Tata

Teleservices513.44 542.79

MTNL 1231.56 572.06

SECTORALAVERAGE

3001.05 3288.75

MRPU refers to Marginal R

LYSIS OF INDIANTRY PLAYERS

Net

Addition inSubscriberbase inmillion(Q2 08-09)

Net

Addition inSubscriberbase inmillion(Q2 09-10)

MRPU(in Rs)

8.1 8.14 29.85

5.43 6.4 1.27

3.19 8.69 0.17

5.26 6.5 -0.58

3 9.68 0.03

0.24 0.07 0.78

3.6 5.75 0.16

evenue per User

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IMPACT OF RICE WAR

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