TELIFI

Inside TELIFII. TELIFI Features & Benefits

Inbound Order ValidationFraud MitigationRevenue Enhancement

II. Upsell PerformanceIII. TELIFI Flow

TELIFI Call FlowTELIFI Process Flow

IV. Screen PromptsV. Client Testimonial

TELIFI Features

TELIFI has 3 essential components Inbound Order Validation Fraud Mitigation Revenue Enhancement

Inbound Order Validation Features

Prompt on “Receipt Page” drives inbound call by customer

65% of customers call in Calls typically come within 2

minutes of core sale Each Order is confirmed and

corrected, if necessary Live Agents field 70-80% of calls,

IVR fields balance Custom FAQ’s created for each

client’s core product.

Benefits Saves money by eliminating

costly mis-ships Reduces call center expense

Prevents costly inquiries to Customer Service Center

Gives you better insight to customer data for additional marketing efforts

Ensures customer’s “peace of mind”

Enhances customer experience

Fraud Mitigation Features

TELIFI correlates over 25 discrete Risk Factors to generate a “fraud likelihood” score of 0 - 100

Correlation is automatic & performed during 1st second of call

A score of 5 = 5% likelihood of fraud. 20 = 20%, and so on

Correlated Risk Factors include IP Address country vs Billing Address

country IP Address distance from Billing Address Proxy detection BIN analysis Phone number location vs billing zip code

TELIFI transmits fraud scores to clients daily

Clients urged to personally verify orders suspected of fraud

Benefits Increases profitability by

eliminating fraudulent orders Minimizes “back end” expense of

managing bad orders

Revenue Enhancement Features

Ability to offer upsell, premium or club offer after order validation/customer support phase of call

Replaces poorly converting, static online upsells with high-converting, live agent presentations

Conservative scripting, with use of “custom premiums” that better match your core product or service

Inbound process conforms with the Telemarketing Sales Rule

Digital recording and archiving of all sales calls

Benefits Increased Average Order Value

Improved upsell conversion rate Less time and money spent on

legal issues and compliance

Upsell Performance*Sales Bounty or Cost Revenue

Gross Leads 100Call in % 65Live Answered 50 (77% Live / 23%

IVR)Yes to Club #1 10 (@ 20%

conversion)Yes to Club #2 7.5 (@ 75%

conversion)Total Club Sales 17.5

Processed Sales 15 (@ 85% proc. rate)

$25/sale bounty $375 Gross Revenue

Less Telifi Cost ........................................

$3/answered call cost ($150)

Gross Revenue ........................................

......................................

......$225

Less 50% Split/Telifi

......................................

...............................................

$112.50

Net Upsell Revenue ........................................

.......................................

$112.50 or $1.125/lead

*Does not include IVR upsell revenue, which can add $0.10/lead or more.

6. UpsellsOffered

>TSR Compliant>16 digit CC live

capture

Live Agent(80% of calls)

Custom IVR(20% of calls)

or

RevenueBoost Over Static Upsells

5. Order Validated

& Corrected

2. Customer Calls Telifi(Order Info served to Telifi)

1. Customer MakesPurchase on Website

and is Prompted to Call(65% call-in rate)

3. Over 25 Risk Factors are correlated to generate Fraud Score. Order Validation can impact Fraud Score.

4. Customer Greeted by:

7. Telifi sends Order Corrections & Fraud Scores to Client Daily

Telifi Call Flow

Credit Card

V

The terms and conditions of the sale need to be spelled out clearly and presented ABOVE the

button.

Sales Confirmation page.

Call 1-800Telifi

X

Address Validation

Fraud Check & Scoring

Optional 3rd Party Fraud Resource

Live Call

IVR

Outbound

No Contact

Live Address Correction

Match on last 4 digits

of CC#

Match on last 4 digits

of CC#

Match on last 4 digits

of CC#

Fraud Score Adjusted

Fraud Score Adjusted

Fraud Score Adjusted

Fraud Score Not Adjusted

Upsells Offered

Upsells Offered

Upsells Offered

DAILY FILE TO CLIENTContains:- Address Corrections- Fraud Scores

Real Time – Data Checks

Process Flow forOrder Validation and Fraud Mitigation

TELIFI Process Flow

Screen Prompt

Additional Prompt Samples

• Thank You For Your Order / For Security Purposes and for Immediate Access to JumpStartonReading.com, please call 1-XXX-XXX-XXX

• Thank You For Your Order / For Security Purposes, please call 1-XXX-XXX-XXX

[Please note screen prompt language is amendable, per client and legal direction.]

Client Testimonial

“I've worked with the team at Permilia and TELIFI for a couple years now. With TELIFI, we've seen our average order value grow during a difficult time in the economy. In addition, fraud and mis-ships are mitigated, and many product inquiries are handled in lieu of calls to Customer Service. TELIFI is an innovative company, and their customized premium lets us add value to our customers right away.

Bottom line, our customers get better service and we strengthen our brand perception while improving the profitability of each campaign!”

Lori CollinsDirector of Marketing

Body By Jake