welcome to response expo 2011
DESCRIPTION
Welcome to Response Expo 2011. Presented by. 11 a.m.-Noon. Case Study:. Presented by: William M. Campbell III. Akoo – verb [ah-ku] to listen; to hear something with thoughtful attention. Akoo. A global media and technology company. Akoo’s Mission - PowerPoint PPT PresentationTRANSCRIPT
May 3-5, 2011 Hilton San Diego Bayfront
Welcome to Response Expo 2011
Presented by
May 3-5, 2011 Hilton San Diego Bayfront
11 a.m.-Noon
Case Study:
Presented by: William M. Campbell III
Akoo – verb [ah-ku] to listen; to hear something with thoughtful attention.
AkooA global media and technology company
Akoo’s Mission
To deliver the most magnetic and rewarding entertainment experiences by uniquely integrating television, mobile, social, and local…
AkooPositioning and Brand Promise
“Akoo – Get Hooked Up!”
Entertainment
Access
Deals
Tickets
Fun
Largest OOH TV Network in the U.S.Akoo Network
The “Akoo Pavilion” – A complete destination
experience people actually choose to frequent
Akoo Drives ConversionIndustry Metrics at every phase to retail fulfillment at POS
Akoo Footprint
• Current Audience (Monthly): 70 million
• Current Audience Average Dwell Time: 20 minutes
• Current Akoo Locations (U.S.): 181 in 59 DMAs
• Current Akoo Screens (U.S.): 1,832
Audience Awareness (Nielson 2011)
Akoo TV Programming
• Akoo’s magnetic music entertainment experience:
• License agreements for music video catalogs of all four major record labels
• Direct partnerships and endorsement deals with various artists
•Akoo’s mission-driven programming:
• Exclusive Entertainment and viewer-selected custom Content
• Talent : Proprietary personalities and celebrity talent
Audience Interest
Akoo EngagementTwo screens and mobile connectivity
Akoo Conversion
• Get Hooked UP!
• Akoo Interactivity
• 1 interaction every 4 seconds
• Drive engagement through opportunities for the audience to interact with
the network (trivia, birthday wishes, “Pretty Woman” contest, etc.)
•Akoo Rewards
• The Akoo Pavilion is a destination for coupons, daily deals, give-aways, popular
requests, etc.
Audience Engagement
THANK YOU!