ten suspect marketing tactics
DESCRIPTION
Serious about building your brand? Here are 10 suspect marketing tactics from Next Marketing Agency that all businesses should avoid.TRANSCRIPT
Here are 10 suspect marketing tactics that all businesses should avoid.
SeriouS about building your
brand?
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Everyone is looking for a way to market themselves
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The right marketing strategy can help your business grow
great marketing comeS from
creativity, innovation and engaging your audience.
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Not from misleading or annoying your customers
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Make sure your marketing doesn’t put people off
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By avoiding the following ...
10markETing TaCTiCS that won’t do your business any favours.
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Limited edition products or one-time offers…
TacTic 1.
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which you then repeat...
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Although it may seem harmless, your customers will know
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and they will feel deceived
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Vagueness about product price or information
TacTic 2.
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Although asking potential customers to contact you for more information may seem like a way to start building a
relationship
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In reality most people are busy and want information quickly...
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If the information they need isn’t there at the time they want it
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They may move on and you will miss out
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Presumptive marketing manoeuvres
TacTic 3.
If you really want to annoy your customers and put them on the defensive…
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Act like they havealready agreed
to buy something when they haven’t
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Over inflate the value of your product or service
TacTic 4.
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Grossly exaggerate the pre-discount price of a product on special offer
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… Sneaky ways to make it seem like the customer is getting a better deal
But it isn’t going to
convince them to trust you
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Turn obvious product features into ‘benefits’
TacTic 5.
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Lollies have always been fat free...
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Dairy products have always contained calcium, and they always will
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These ‘benefits’ are often promoted while disadvantages like sugar and fat are ignored.
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Special offers that aren’t really special
TacTic 6.
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Taking a few cents off the purchase price and calling it a ‘special offer’
doesn’t make it a good deal
There are better ways to getyour customers’ attention
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Fake product reviews
TacTic 7.
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Paying someone to write good reviews about your business is a very dodgy way to make
yourself look good
Why not just offer a great product or service?
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Fake product reviews often go hand in hand with fake Facebook followers...
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If you want to succeed in the long term,
you need to build a genuine brand with real
customers
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Using meaningless terminology
TacTic 8.
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Does anybody actually know what ‘natural’ means?
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What about ‘organic’?
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Using unclear or generic selling points to promote your product
does not help you build a unique and individual brand.
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It can also be misleading to customers
?
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Accosting people on the street
TacTic 9.
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Do you enjoy being heckled by charity fundraisers when you are
crossing the road?
Then don’t do it to your customers
!
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Overly complicated or misleading loyalty schemes
TacTic 10.
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Do you have a loyalty program for your customers?
Do they get real benefits or is it just a way to collectinformation about them?
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If your loyalty program has too many rules, or too few rewards, it could end up annoying your
customers rather than benefiting them.
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Successful marketing is about building a relationship with your customers
Remember:
Not tricking or pressuring them into buying your product
xx x
x
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Using disreputable marketing tactics makes your business look
untrustworthy and dishonest - so don’t do it.
W www.nextmarketing.com.auP 03 8060 8544E [email protected]