ten things every ceo needs to know about generating business on the internet
DESCRIPTION
The internet is one of the hottest sectors of our economy. Facebook has become a significant force with over 600 Million members. Social Media is on everyone’s lips and a new website Groupon has become the fastest company to reach a one billion dollar evaluation, in just 7 months! Consumers are doing over 100 billion searches a month and CEO’s want to know “What does all of this mean for my business?” Jay Berkowitz, CEO of Ten Golden Rules, will answer 10 questions every CEO should be asking about the internet, what it means for their business, what are the strategies that matter and the trends that won’t impact a business. * How to improve my website so it shows up in Google searches* How does my site rank vs. my competitors?* How to generate positive return-on-investment with online marketing* What online business models are working, and not working today?* Does Facebook matter for business? What is a Tweet? Where is FourSquare?* How do we use YouTube videos and should we be Blogging and Podcasting?TRANSCRIPT
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Jay Berkowitzwww.TenGoldenRules.com
Recent Media - FOX TV
Recent Media - Wall Street Journal
U San Fran Internet Masters Certificate
#1 You can measure ROI…to the penny
‘I know half of my Advertising is wasted… I just don’t know which half’
John Wanamaker
Pay Per Click (PPC)Sponsored Link
Position #2. We ‘pay per click’ when they come to the website
Pay Per Click – Measure Conversions
11
Advanced PPC – Local Target
Landing Page Performance + 44%
New! Facebook PPC Ad Testing
Use ‘likes’ and profile to narrow target
Images are key in Ad Testing
Use Google Analytics to track conversion
Sample URL: http://www.internetmarketingclub.org/?utm_source=Facebook&utm_medium=PPC&utm_campaign=Competitor
1. You can measure ROI to the penny
#2 Internet Advertising is NOT Expensive
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
Keyword Research - Searches
Highlight textCopy into Word
Docment
Goal – add 250 -1000 words to each page
Paste text into word document and use
‘word count’
How many links TO a site
TenGoldenRules has 4,979 Links TO the site[SEO Quake Toolbar]
Directory links Business.comPage Rank
7/10
TenGoldenRules.com Meta tags match content
SEMRush – number of keyword phrases found in Google searches
SEMRush – number of keyword phrases found in Google searches
‘Blended’ SEO – Objective page dominance
2. Internet Advertising is not Expensive.
SEO is Free!
#3 It’s easy to set a baseline vs. competitors
SEO Quake Toolbar
Google Page Rank 3/10
138 Links TO the Site
The site is 7,857,412th ranked by
Alexa.
296 Pages Indexed ‘Read’
by Google
SEO Quake Toolbar
830 Pages Indexed ‘Read’
by Google
Google Page Rank 3/10
271 Links TO the Site
The site is 6,946,670th ranked by
Alexa.
SEO Quake Toolbar
23 Pages Indexed ‘Read’
by Google
Google Page Rank 3/10
21 Links TO the Site N/A Alexa
SEO Quake Toolbar
87 Pages Indexed ‘Read’
by Google
Google Page Rank 2/10
30 Links TO the Site
The site is 6,696,773rd
ranked by Alexa.
Measure competitors site traffic
Measure competitors Pay Per Click Search Marketing Spend
3. It is easy and free to set a baseline vs.
competitors
#4 It is for Every
Business!
4. Internet Marketing is for EVERY
business
The company you invest in today, is not the company that will make millions tomorrow
5. The company you build or invest in today…is not
the company that will make millions tomorrow
#6 It’s not too late to learn this internet stuff
Podcast.TenGoldenRules.com
(Play Podcast)
Customized News
Customized Mobile News Feed
6. It is easy to learn this stuff.
(The rule of 3)
#7 Blogging
Technorati State of the Blogosphere Report
• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a
month earn an average of $75,000• Jason Kottke quit his job to blog full-time and
asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
Log in
Click New Post
Type in a title and the text of your blog post
Click ‘publish post’ to make it live
Congratulations you’re a Blogger!
7. Blogging = your own website
#8 You can find the People
Craigslist – Classifieds, Real Estate, Very Few Pay
Alexa Rank 47
Google Page Rank 8/10
Facebook – Rising Star
8. Find good people where they hang out
Add a UVP “Unique Value
Proposition”
Add Copy for the Search
Engines
4 Second Rule Who are you,
what site offersRepeat
Navigation Add a site map
20-30% are searchers
“Top Right”
Site Utilities such as Log in, Contact
and phone for Local Business
Navigation Top or left!
Logo Top Left throughout the site link “Home”
9. Your website is a lead magnet
Groupon Announces $1.35 Billion Valuation Round
YouTube – BlendTec
Augmented RealityAccrossAir
Info Product Marketing‘Sell your knowledge’
What is Twitter?
Twitter = Microblogging, 140 Characters
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
Does it Work for Business?11:53 AM
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
Does it Work for Business?11:55 AM
10. What’s Hot!
Ten Things Every CEO needs to know about Generating Business on the Internet
1. Measurable to the Penny2. Internet Advertising is NOT Expensive3. Baseline vs. Competitors4. It is for your business!5. It is not what you start…6. …not too late to learn7. What are they doing at their desks8. You can find great People9. Your website is a lead magnet10.What’s Hot!
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Video
What is TenGoldenRules.com?Viral Marketing
What is TenGoldenRules.com?Search Engine Marketing
What is TenGoldenRules.com?eNewsletters
What is TenGoldenRules.com?New Program Launch Strategy
1. Try 1 thing today!2. Please ‘pay-it-forward’
– Join the Conversation – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Jay Berkowitz www.TenGoldenRules.com 561-620-9121