ten things every club marketer needs to know about generating business on the internet
DESCRIPTION
Jay Berkowitz, author and Internet marketing expert, presented at the Professional Club Marketing Association annual meeting on how to improve their website so it generates prospective member traffic and how to find out hits on competitors websites.TRANSCRIPT
The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet
Our Objectives
• How to Cost effectively generate traffic to your website
• Turn that traffic into leads, and sales• How to get your website ranked at
the top of Google searches• Measure lead cost and generate
profitable ROI
Recent MediaWall Street Journal
Recent MediaBusiness Journal
Recent MediaFOX TV
U San Fran Internet Masters Certificate
‘I know half of my Advertising is wasted… I just don’t know which half’
John Wanamaker
#1 You can measure ROI…to the penny
Pay Per Click – Conversions are a measurable action on your site
11
Advanced PPC You can advertised locally
#2 It’s easy to find out how you perform vs. a competitor
1,380pages indexed ‘read’ by
Google 436 Links TO the site
SEO QuakeToolbar
Google Page Rank 4/10
2,603,249 Alexa Rank
SEO QuakeToolbar
2,993 Links TO the site
Google Page Rank 4/10
Google Page Rank 3/10
72 pages indexed ‘read’ by
GoogleAlexa Rank 4,879,287
SEO QuakeToolbar
697 Pages Indexed or
‘read’ Alexa Rank 7,200,993
SEO QuakeToolbar
Google Page Rank 4/10
Google Page Rank 3/10
82 pages indexed ‘read’ by Google
SEO QuakeToolbar
Alexa Rank 2,846,564
Compete.comUnique Visitors to Websites
SpyuFu.com - Understand Competitors Pay Per Click Spending
#3 It is for Every
Business!
Free Guide
Living in Naples!
• Golf Guide• Homes for Sale• Community Activities• Annual Weather
Name eMail
Get Free Guide
#4 What are they doing online?
YouTube – 100 Million Views/Day!
Alexa Rank 3Google Page
Rank 8/10
YouTube – Dove Evolution
http://www.youtube.com/watch?v=iYhCn0jf46U
YouTube – BlendTec
Best Practices – Entertain, Great Music, Celebrities, Spoofs
Best Practices – Educate
“How to Videos”
Facebook – Rising Star
Facebook Fan Pages for Business
LinkedIn – The Social Network for Buiness (Grownups)
What is Twitter?A Personalized News Feed
Twitter = Microblogging, 140 Characters
Personal Information
Stats
Other Twitter users this member is following
Past tweets
Most recent tweet
Does it Work for Business?11:53 AM
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
8:10 AM May 2nd
Does it Work for Business?11:55 AM
Does it Work for Business?11:56 AM
Twitter = Advanced StrategySort Your Tweets! TweetDeck
#5 Internet Advertising is
NOT Expensive
100Billion
Search™
68%
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
Keyword Research - Searches
Highlight textCopy into Word
Docment
Target 250 – 1000 words per page
How many links TO a site
TenGoldenRules has 4,979 Links TO
the site
Directory links Business.comPage Rank
7/10
TenGoldenRules.com Meta tags match content
GUS – Google Universal SearchOptimize Video, Images, PR
# 6 – Your List is Your Biggest Asset
The Power of Newsletters
• Reason for an ‘Opt-In’• Builds permission to re-market• Opportunity to be top-of-mind• Include a send-to-a-friend (like-to-like)• Optimize the content for the search
engines • Use article submission sites to syndicate
content and build links• Discipline to regularly build content• Include a call-to-action (donate/volunteer)
on each page
#7 It’s not too late to learn this internet stuff
Podcasts Free Internet Radio on any topic
#8 Blogging
Blogs are the New NewslettersProspects will subscribe to Blogs
Google Reader User Defined News
Log in
Click New Post
Type in a title and the text of your blog post
Click ‘publish post’ to make it live
Congratulations you’re a Blogger!
#9 You can find the People
Craigslist – Classifieds, Real Estate, Very Few Pay
Alexa Rank 47
Google Page Rank 8/10
Facebook – Rising Star
# 10 – Your Website is a Lead Magnet
Add a UVP “Unique Value
Proposition”
Add Copy for the Search
Engines
4 Second Rule Who are you,
what site offers
Repeat Navigation
Add a site map
20-30% are searchers“Top Right”
Site Utilities such as Log in, Contact
and phone for Local Business
Navigation Top or left!
Logo Top Left throughout the site link “Home”
Ten Things Every Club marketer needs to know about Generating Business on the Internet
1.Measurable to the Penny2.Compare to Competitors3. It is for your business!4. It’s not too late to learn5. Internet Advertising is NOT Expensive6.PR direct to Consumers7.Your house list is your biggest asset8.What are they doing at their desks9.You can find the People10. Your website is a lead magnet
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Video
What is TenGoldenRules.com?Viral Marketing
What is TenGoldenRules.com?Search Engine Marketing
What is TenGoldenRules.com?eNewsletters
What is TenGoldenRules.com?New Program Launch Strategy
1. Try 1 thing today!
2. Please ‘pay-it-forward’– Join the Conversation – Podcast call in 206-888-6606– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate,
SEO PR
Ten Things Every Club Manager Needs to Know About Internet Marketing
Jay Berkowitz www.TenGoldenRules.com 561-620-9121