test startup concepts with surveys
TRANSCRIPT
PowerPoint Presentation
Concept Testing with SurveysEli SchwartzSurveyMonkey
Who am I?
Subtitle is optionalSurveyMonkey Is the Worlds #1 Survey Platform33MSurvey responses are generated daily17KNew sign-ups daily 90MUnique visitors every month
SurveyMonkey turns online surveys into a hot business.One of the hottest startupsto watch.
We Have 20+ Million Registered Users of All Types
99% of the Fortune 500
https://www.youtube.com/watch?v=tQJG9gPtA4w
What was the name of the car?What is the call to action website?What is the adjective used throughout?What is the tag line?
Quick poll
Why did this fail with this audience?If you are advertising to people that arent your customers you are bound to fail
Find your customer
Make Business Decisions with Data Not Assumptions
ANIMATED10
1111
Implicit Data
Explicit Data
Data Resources
1313
Teeth Whitenig $88How Big Data Can Predict Your Divorce, ABC News/Nightline, December 2012Implicit Data
Or this guy14
Little Data is About the customer
Explicit Data at Scale
Use Online Tools to Collect Data
Paper Surveys
Time ConsumingNot ScalableExpensive
Online FormsLimited Question TypesLimited AnalysisAdvanced Question TypesAdvanced AnalyticsCustomer ServiceSurvey Software
ANIMATED17
Learn everything about your customers
GenderAgeLanguagesEmploymentStatusExerciseInternet UsageMarital StatusGamingHouseholdIncomeLocationEthnicityEducationIndustryDevices
If A & BIf A & B & C
Examples: Women over 75 that use AndroidMales that use Safari on a PC
Think about double pivot and triple pivot19
Implicit and Explicit Data Working Together
Explicit DataSurveyActionImplicit Data
Build personas
Customer research will drive your marketing
chartsarticlesinfographics
blogsPDF
Data
ANIMATED22
A good product will carry a poor pitch
What should you charge?Price = value
Attributed Testedn=423n=423n=423Clicked call to action9 %9%12%Placed in basket15%17%20%Went to checkout page13%17% (A)30% (AB)Paid15%13%17%Average Score % Ranked #113%33%14%28%20%39%
ABCTest pricing too!
Learn to sit in your customers shoes
Any [email protected] - Twitter: @5le