tfh media kit - amazon web services
TRANSCRIPT
2014 Media Kit
audience demographic profile 2014
A U D I E N C E C O M P %
H O U S E H O L D S TAT U S
Married 3,225,000 67.0%
Children in HH 1,665,000 34.6%
Own Home 3,906,000 81.2%
Home Value $300,000+ 829,000 17.2%
Median Home Value $183,234
E D U C AT I O N
Graduated College + 1,295,000 26.9%
Attended/Graduated College + 2,640,000 54.9%
O C C U PAT I O N
Employed Full Time 2,539,000 52.8%
Professional/Managerial 1,188,000 24.7%
Construction/Trades 435,000 9.0%
D I Y I S N O T J U S T A H O b b Y, I T ’ S T H E I r I D E N T I T Y
Did remodeling or home improvements 2,237,000 46.5%
Plan home remodel within 12 months 1,467,000 30.5%
Home remodeling influencers 711,000 14.8%
Knowledge/experience in home remodeling 1,679,000 34.9%
r E A C H A N E N g A g E D A U D I E N C E
50 minutes spent reading an issue
59.3% read 3-4 of 4 issues
57% take action after reading about a product or service advertised in the magazine
Rank in top 25 of all 193 measured magazines for very good/one of my favorites; #1 rank in competitive set
A U D I E N C E C O M P %
C I r C U L AT I O N
ratebase 1,100,000
frequency 10x/year
A U D I E N C E
Total 4,811,000
men 3,437,000 71.4%
Women 1,374,000 28.6%
A g E
25-49 2,044,000 42.5%
35-54 2,079,000 43.2%
30+ 4,488,000 93.3%
median age 52.4
H O U S E H O L D I N C O M E
$60,000+ 2,597,000 54.0%
$75,000+ 2,038,000 42.4%
$100,000+ 1,310,000 27.2%
median hhi $65,137
Source: MrI SprIng 2013
09.27.13
I S S U E E D I T O r I A L F E AT U r E A D C L O S E M AT E r I A L SD U E O N S A L E
DEC/JAN 2014 9.17.13 9.24.13 11.19.13
Woodworking• How to Finish a Tabletop• Organize Your Entryway• Home Tech• How to Use a Snow Blower• What if You Lost Heat?
• Special Section: All-American Products• Home Care & Repair: • Top 10 Tips:• Pro Tips: • Car & Garage:
FEb 11.19.13 11.26.13 1.14.14
Storage Solutions• Triple Your Closet Space• Problem-Solving Products• Secret Hiding Places • Guide to Sump Pumps• Emergency Readyness
• Home Care & Repair: Replacing Sink Baskets
• Top 10 Tips: Leveling• Pro Tips: PEX• Car & Garage: Buying Tires
★ INTERNATIONAL BUILDERS’ SHOW, KBIS
MArCH 12.17.13 12.24.13 2.11.14
Lawn & garden Tips• Best in DIY: Buying a Faucet• TiPS: Lush Lawn: Fertilizer,
Great Trim, Dealing with a Home Emergency
• Tub Surround in a Day
• Home Care & Repair: Repairing Underground Cable
• Top 10 Tips: Unclogging Drains• Pro Tips: Roofing• Car & Garage: Motorcycle Maintenance• Go to the Pro!: Curb Appeal: Easy
Outdoor Projects
APrIL 1.21.14 1.28.14 3.11.14
rescue a Patio• Best in DIY: Garage Door Openers• How to install a New Shingle Roof• Home Tech• Patios: Pavers, Walkways,
Masonry
• Home Care & Repair: Grill Maintenance - Getting Ready for BBQ Season
• Top 10 Tips: Painting a Ceiling• Pro Tips:• Car & Garage: Bolt/Road Test• Go to the Pro!: Safe Haven: Home &
Garage Security
MAY 2.18.14 2.25.14 4.15.14
Annual Decking Issue• Storage Locker for the Back
of Garage• New Deck Products• Roof for Under a Deck• Building the Perfect BBQ Area• Outdoor Rooms• Landscaping
• Classic Backyard Bench• Home Care & Repair: Deck Restoration• Top 10 Tips: Kitchen Cleaning• Pro Tips:• Car & Garage: Flat Tire!• Go to the Pro!: Low Maintenance
& Maintenance-Free Homes
★ NATIONAL HARDWARE SHOW
JUNE 3.18.14 3.25.14 5.13.14
Annual Paint Issue• Best in DIY: Hammers• Avoid Top 20 Painting Mistakes• Home Tech• Get Rid of irritating Home Noises• AC Repair and Maintenance
• Home Care & Repair: Masonry Repair Work
• Top 10 Tips: Furniture Fixes• Pro Tips: Safe Scaffolding• Car & Garage: ATV’s• Go to the Pro!: Paint & Stain
★ BONUS DISTRIBUTION
ediTorial calendar 2014
09.06.13
NOTE: DATES AND EDITORIAL SUBJECT TO CHANGE. ALL ISSUES STARCH MEASURE
I S S U E E D I T O r I A L F E AT U r E A D C L O S E M AT E r I A L SD U E O N S A L E
JULY/AUg 4.21.14 4.29.14 6.10.14
Annual Shed Issue• Great Garden Shed• Shed Tips and Techniques• Gas for Small Engines• DiY Home Security
• Home Care & Repair: Recaulk a Shower• Top 10 Tips: • Pro Tips: Sawzall Tips• Car & Garage: Gasoline• Go to the Pro!: Weekend Room Makeover:
Kitchen, Bathroom, Laundry Room
SEPT 6.17.14 6.24.14 8.5.14
Annual garage Issue• Ultimate Garage Storage System• Tool Storage Project• Get Rid of Mice
• Home Care & Repair: Advanced Garage Door Fixes
• Top 10 Tips: Cutting in• Pro Tips: Our Favorite Wiring Tips• Car & Garage: Oil, Filters, Lubes• Go to the Pro!: Cut Utility Bills - Live &
Love Your Green
OCT 7.22.14 7.29.14 9.9.14
Annual Kitchen & bath Issue• Spray Kitchen Cabinets• Advanced Drywall• Home Tech• Bath Lighting Around Mirror• Make Your Home More Energy
Efficient• Replacement Windows & Doors
• Home Care & Repair: Removing Popcorn Texture from Ceilings
• Top 10 Tips: Patching Wall Holes• Pro Tips: • Car & Garage: Motorcycle Maintenance• Go to the Pro!: Home Office
NOV 8.17.14 8.26.14 10.13.14
Annual Tools Issue• Best in DIY: Circular Saws• Secret Tools of the Pros• Master Pocket Screws
• Home Care & Repair: Sharpening Drill Bits• Top 10 Tips:• Pro Tips: Compressors and Hoses• Car & Garage: Garage Storage Solutions• Go to the Pro!: Tools You Can Use
★ SEMA
DEC/JAN 2015 9.16.14 9.23.14 11.18.14
Woodworking Issue• Bookcase with Hidden Room• Get Out of Plumbing Jams• Workshop Tips• Floating Shelves
• Home Care & Repair: Roofing Repair• Top 10 Tips:• Pro Tips: Demolition• Car & Garage: improve Your Garage Floor
★ BONUS DISTRIBUTION
ediTorial calendar 2014
09.06.13
NOTE: DATES AND EDITORIAL SUBJECT TO CHANGE. ALL ISSUES STARCH MEASURE
producTion specs & raTes 2014
For more information, please contact Russ Ellis, Publisher, at 646.293.6207 or [email protected].
09.27.13
Note: All rates are gross. Split runs: Closing is one week prior to normal close dates. (Additional mechanical charge incurred depending on specifications of the copy split.) Area Copy Splits, Copy Tests, Dealer Listings and Regional rates are available upon request. Commission: Agency commission, 15%. Net 30 days. Changes in rates: Announcement of any change in rates will be made at least 30 days prior to the publication date of the first issue to be affected by such new rates. general Conditions: All orders are accepted subject to the Publisher’s general conditions. Rates and dates subject to change.
Digital Files OnlyAll fi les must be supplied as PDF/X-1a (refer to www.prepressure.com/pdf/basics/pdfx-1a for reference on creating a proper pdf). You must include trim box data when creating layout document. It’s your responsibility to download and review the prefl ight report and approve your uploaded fi le.
Contract Color ProofsProvide two (2) SWOP approved color proofs
Submitting MaterialAll ads must be uploaded via our ad portal: readersdigest.sendmyad.com
Production Questions and Submitting Hard Copy Proofs, Please Contact:Amy Tuller, Production ManagerThe Family Handyman750 Third Avenue, New York, NY 10017 646-293-6143, [email protected]
Ship Inserts To:RR Donnelley/Glasgow Plant, Attn: Jackie Jones120 Donnelley Drive, Glasgow, KY 42141270-678-0274
Covers (4-Color)Cover 2: $144,795 Cover 3: $138,180 Cover 4: $156,870
Frequency Discount3x: 2% 6x: 4% 10x: 7% 15x: 11%
Rate Base: 1,100,000
NOTE: FOR BLEED SIZES, KEEP ALL NON-BLEED MATERIAL 1/4” FROM TRIM
b L E E D S I Z E L I V E A r E A T r I M S I Z E
SPrEAD 15.75 x 10.75 15.00 x 10.00 15.50 x 10.50
FULL PAgE 8.00 x 10.75 7.25 x 10.00 7.75 x 10.50
1/2 HOrIZONTAL 8.00 x 5.50 7.25 x 4.75 7.75 x 5.25
1/2 VErTICAL 4.125 x 10.75 3.375 x 10.00 3.875 x 10.50
1/2 ISLAND — 4.625 x 7.50 4.625 x 7.50
1/3 VErTICAL 2.875 x 10.75 2.125 x 10.00 2.625 x 10.50
1/3 SQUArE — 4.625 x 4.875 4.625 x 4.875
1/6 VErTICAL — 2.25 x 4.875 2.25 x 4.875
2/3 VErTICAL 5.25 x 10.75 4.5 x 10.00 5.00 x 10.50
Mechanical Specs
1 PA g E 2 / 3 PA g E 1 / 2 PA g E 1 / 3 PA g E 1 /6 PA g E
4-COLOr $120,750 $95,025 $76,650 $60,270 $34,335
2-COLOr $96,495 $70,140 $53,550 $38,535 $21,105
bLACK & WHITE $83,265 $63,000 $49,980 $34,650 $18,795
Advertising rates (gross)
digiTal opporTuniTies 2014
For more information, please contact Russ Ellis, Publisher, at 646.293.6207 or [email protected].
10.9.13
A top-ranked portfolio of premium sites covering DIY/Home Improvement and Home Design & Décor.
A New Haven for Home-Proud Consumers
Size, Scale, Market Coverage• 13+mm monthly unique visitors
• 70+ premium sites: DIY, home improvement and home design & décor
• Covering over 25% of all home category site visitors monthly
• direct access to qualifi ed prospects interested in learning more about your brand
Untapped and Unduplicated Audience• Less than 11% duplication with competitive web destinations
Custom, Turn-Key Marketing Solutions• Content marketing, high-impact ad units, authentic
integrations and sponsorships
SOURCE: COMSCORE, MARCH 2013
A Profile of 70+ Sites5 Targeted Categories
Home Improvement/DIY
familyhandyman.com
aconcordcarpenter.com
ana-white.com
bobvila.com
builderssquare.com
builtbykids.com
charlesandhudson.com
diychatroom.com
diydiva.net
finehomebuilding.com
homeconstructionimprovement.com
hometime.com
hometips.com
lovetoknow.com
lumberjocks.com
manmadediy.com
moneypit.com
oldhouseweb.com
oneprojectcloser.com
remodelingguy.net
repair-home.com
ronhazelton.com
designconfidential.com
diyshowoff.com
toolboxbuzz.com
wonderhowto.com
younghouselove.com
Home Design & Décor
bluecricketdesign.net
bowerpowerblog.com
centsationalgirl.com
curbly.com
domesticadventure.com
homeportfolio.com
hookedonhouses.net
howtonestforless.com
infarrantlycreative.net
itssoverycheri.com
knockoffdecor.com
livingpod.com
makingahouseahome.com
remodelaholic.com
tatertotsandjello.com
thecsiproject.com
thediyclub.com
theidearoom.net
theletteredcottage.com
thenester.com
thriftydecorchick.com
Outdoor Lawn & garden
allaboutlawns.com
birdsandblooms.com
countrywomanmagazine.com
farmandranchliving.com
betweennapsontheporch.net
front-porch-ideas-and-more.com
gardendesignonline.com
gardeningknowhow.com
gardentenders.com
plantswap.net
Eco/green & Healthy Homes
dornob.com
ecohuddle.com
ecorenovator.org
greenbuilding.com
greenlivingideas.com
inhabitat.com
jetsongreen.com
lowimpactliving.com
todaysgreenconstruction.com
Construction Pro-Zone
cleaningtalk.com
contractortalk.com
drywalltalk.com
electriciantalk.com
finehomebuilding.com
homerefurbers.com
hvacsite.com
painttalk.com
plumbingzone.com
preservationtalk.com
roofingtalk.com
woodworkingtalk.com
digiTal opporTuniTies 2014
10.9.13