tgz : monogram
DESCRIPTION
AIrport Monogram of Tuxtla GutierrezTRANSCRIPT
TGZ
Tuxtla Gutiérrez (often called
Tuxtla) is the capital and the
largest city of the Mexican
southeast state of Chiapas. It
is the only metropolitan area
and the most developed,
populated and therefore the
state’s most important mu-
nicipality. A busy government,
commercial and services-ori-
ented city, Tuxtla (as it’s com-
monly known) had one of
the fastest growing rates in
Mexico in the last 40 years.
Unlike many other areas of
Chiapas, it is not a tourist at-
traction, but a transportation
hub for tourists coming into
the state, with a major airport
and a bus terminal. Serving
mainly as a transportation
terminal allows the city to
be more modern and urban.
Thankfully since it is not a tour-
ist attraction, it can remain as a
city for citizens that do not have
to deal with tourist attractions
Serving as a transition station
for incoming people from the
airport, roads, paths and con-
nections were important key-
words for this project. Not be-
ing a tourist attraction to good
for the city because it doesn’t
have to cater itself to outsiders.
The classic, antique style that
remains a large characteristic
of Tuxtla lead towards the font
choice. The color was meant
for the vivid spirt that Tuxtla car-
ries from the bright house to the
marimba bands playing in the
city park. Many aspects of the
city were crucial to the design.
While looking at the map,
there was a road that formed
a perfect circle in the city. It
reminded me of various shapes
of the letters I needed to make
the monogram. I thought it
would be interesting because
the part of the map I used was
also closer towards the center
of the city, which seemed more
appealing. Thin lines that over
ran each other reminded me
of roads and transportation.
Transportation is a feature very
important to the city since it
has the major airport and uses
buses and other transportation
method for people to go other
places within and out of the city.
Using the ideas of roads and
transportation seemed suiting
for the design. The connections
were important keywords for
this project. It’s not a tourist
attraction but is personally seen
as good because it remains a
home to many without having
to cater itself to outsiders.
The final design of the logo is
meant to refrence the roads of
Tuxtla. There are overlapping
point that connect and they
eye is meant to follow the ‘T’
to the round curve of the ‘G’
and to the diagonal lines
of “Z”. The visible structure
is also there as mention
towards other streets that
can be taken. The think type
face used was a light version
of Helvetica because it was a
modern typeface for a city that
was the most modern in it’s
area and the fastest growing.
The letters are connected
in once again a refrences
towards streets and roads.
Ángel Albino Corzoá n g e l a l b i n o c o r z o
vola con paz.
ángel albino corzo
Mexico reamains to have it’s classic roots, especially in Tuxtla. The city various from
modern styles closer in the middle of the city, but even there and everywhere else classic and rural roots impact various features of the city.
A typeface with a type of serif seemed fitting and more suiting towards that. Serifs was important choice because there needed to
be a contrast and harmony moment between the san-serif typcface used in the icon and the serif typeface that would display the name of the airport. Adobe Calson seemed to bring that touch. There was a moment of thought for a san-serif to be used but the main idea was the classical typeface would bring an interesting contrast to the san-serif monogram such as the style of the city has in itself.
vola con paz.
a b c d e f g h i j k l m n o p q r s t u v w x y z
A b C d e f g h i j k l m n o p q r s t u v w x y z
ángel albino corzo
The color is what seemed to capture the spirit of Tuxtla. The blue complemented the orange. The orange is meant to have a resembalance made to terra cotta. Blue was also a color that popped up in the city. It seemed like fun colors that suited the city. There is an off white used often, the color this text is on. It’s used to even out the vividness of the colors by softening them. Also black just for those small tid bits. The two main colors reflect
the bright life the city reflects. It’s not uncommon to find various houses colored a bright green, red or yellow. The residentes visit a popular park called el Parque Jardín de la Marimba. Live concerts go on for the public to enjoy and dance to. That by itself is a single example of the bright and sweet life the city holds. At the park there are strings of picado papel in bright colors like purple and blue. Bright colors are what the city seemed to show.
v o l a c o np a s
ángel albino corzo
vola con paz.
Á n g e l A l b i n o C o r z o
Zaira TorresAndrea HerstowskiVISC 202Fall 2015