DAY ONE l MONDAY, 24 MAY 2010 l

THAI BEVERAGE CONFERENCE 2010

MARKET UPDATES ON KEY BEVERAGE SEGMENTSHIGHLIGHTS ON THAI BEVERAGES INDUSTRY: To explore unique and innovative dimensions where one full day is dedicated to an overview of key segments in the Thai Beverage industry & successful marketing strategies: FDA regulatory updates, Global & regional trends, Opportunities in the Thai market, Consumer trends, Trends in the soy milk market, Customs & Excise tax update, Creating trends with original thinking and Key to success in launching new products. Plus! panel discussion on next generation product innovations.

8:00 Registration & Morning Coffee 9:00 Chairperson’s Opening Address Ms Joy Smithangura Director Equirnox ResearchJoy Smithangura has over 10 years’ experience in market research, focusing on Qualitative Research. She currently runs Equirnox, a specialized Qualitative agency catering to international clients and large local organizations. Joy has been constantly engaged in numerous studies within the beverage market spanning various types of drink for leading companies, in Thailand and across Asia Pacific.

9:15 SPECIAL ADDRESS: FDA REGULATORY UPDATES AND GUIDELINES FOR BEVERAGE INDUSTRY IN THAILAND 3 Regulatory requirements for emerging beverage industry in Thailand 3 Steps in preparation of registration process 3 Safety and quality requirements 3 Limitations in registration process of beverages in Thailand 3 Some considerations on regulatory & promotional aspects 3 Prospects for the development of legislation controlling the labeling, marketing and sales of beverage products

Dr Chanin Charoenpong ScientificAdvisorinStandardofHealthProducts Food&DrugAdministrationDr Chanin Charoenpong is a Scientific Advisor in Standard of Health Products at Food Control Division, Food and Drug Administration, Ministry of Public Health. He was a Chief of Registration Section, and a Chief of Standard Section at Food Control Division, FDA. He has been a member of committees and subcommittees concerning standards of various food commodities within and out of Ministry of Public Health. He was with a Thai delegation to several Codex Committee meetings and other international conferences. He has also been a speaker and resource person in several food conferences and author of several technical papers and articles. His field of interest is Food Safety, Food Additives & Risk Assessment, Food Hygiene, Food Standards and Food obtained from Genetic Modification.

9:45 MorningRefreshments

10:00 GLOBAL&REGIONAL TRENDS AND DEVELOPMENTS OF THE BEVERAGEINDUSTRY:ASSESSINGMARKETTRENDS&KEY GROWTH AREAS 3 Overview of global & regional beverage industry 3 Assessing consumer and market trends & key growth areas 3 Key product players and competitive environment 3 Product innovations 3 Opportunities to capitalize on expanding sectors of the beverages market 3 Future directions

Ms Warangkana Anuwong ResearchAnalyst EuromonitorInternational(Asia)PteLimitedAt Euromonitor International, Warangkana Anuwong conducts direct research as well as manages a team of analysts in various countries, including Thailand and Vietnam. Warangkana’s industry expertise spans numerous Fast Moving Consumer Goods industries, ranging from Non-alcoholic Drinks, Alcoholic Drinks, Packaged Foods, Retailing to Consumer Healthcare, amongst others. A native Thai, she is very familiar with the Thai FMCG consumer markets while international

work/travel experiences have bolstered her knowledge of global consumer trends. She has established close relationships with leading manufacturers, such as Amway Thailand Ltd, Avon Cosmetics (Thailand) Co Ltd, Saigon Union of Trading Cooperatives Vietnam and Thai Beverage Plc.

10:45 KEY OPPORTUNITIES AND DEVELOPMENTS IN THE THAI BEVERAGE MARKET AND IMPLICATIONS 3 Thailand’s beverage market overview 3 Market dynamics and consumer trends in each segment 3 Challenges and opportunities in each sector 3 Market expansion opportunities and key strategies 3 Potential and growth of Thailand’s beverage market 3 Future implications and strategies for success

Ms Areeya Boon-Long Managing Director ABLConsultingLimitedAreeya Boon-Long has over 18 years’ experience in strategic research and strategy consulting in Thailand and abroad. She is a founder and managing director of ABL Consulting, an innovation and strategy-consulting firm serving clients of all ranges from large conglomerates to multinational organizations. At ABL Consulting, Areeya works with clients who specifically focus on driving service excellence. Her expertise is in beverage, packaging, and service industries. Prior to ABL Consulting, she was a co-founder and head of Synovate Business Consulting Thailand (formerly Asia Market Intelligence). She educated and worked in America for 15 years where she gained her strategic research and consulting skills at the US based consulting firm called The Futures Group.

11:30 CONSUMER TRENDS INFLUENCING THE FOOD AND BEVERAGE INDUSTRY 3 Exploring latest consumer trends and lifestyle shifts in the post recession 3 Analyzing consumer needs, interests, concerns and shopping drivers for food and beverages today 3 Highlighting consumer-driven food and beverage development trends and new product innovations 3 Way forward implications to create new and engaging consumer experiences in food and beverage category

MsVariddaVoraakom Consumer Insights Director McCann Worldgroup(Thailand)LimitedIn her current role, VariddaVoraakom has led the consumer insights department at McCann WorldGroup with an ambition to inspire the foundation of new ideas for consumer engagement and ensure consumer perspectives are front-and-center in all brand development work. Her past experience as Business Planning Director at Mindshare has given her exposure in interlinking connections between consumers, brands and channels where she brought new light into consumer-driven business solutions. Back then, she has developed a passion in consumer understanding and communication at Millward Brown and BBDO.

12:15 Lunch

1:30 GROWING TRENDS AND DYNAMIC STRATEGIES IN THE SOY MILK MARKET 3 Soy milk market overview in 2010 3 Highlights on challenging players’ strategies fighting for the leading position 3 Analysis on the move of consumer behavior & preferences 3 New emerging niche market opportunities 3 Future trends of the regional market

MrOuychaiRangchaikul VicePresident,Marketing UniversalFoodPublicCompanyLimited& LamSoon(Thailand)PublicCompanyLimitedOuychai Rangchaikul is a hands-on corporate marketer who has long expertise in food & beverage and FMCG. Prior to joining Universal Food Public Company Limited (UFC), he worked at Green Spot (Thailand) Ltd., King Power International Co.,Ltd., Tipco Food Public Company Limited, and Colgate-Palmolive (Thailand) Ltd.

2:15 PANEL DISCUSSION: WHAT ARE THE NEXT GENERATION PRODUCT INNOVATIONS IN THE BEVERAGE INDUSTRY 3 Which trends most affect the beverage industry 3 Leading innovation: If you are following a trend, you are probably too late 3 What is the next priority for the drinks sector in terms of success strategies? 3 Continued development in the coffee market– what are the likely trends for the future and what are the key driving forces? 3 Beverage industry outlook in Thailand

Moderator: Ms Joy Smithangura Director Equirnox Research

Panelists: Mr Pratchya Hemsuchi Technical&ManufacturingHead F&NDairies(Thailand)LimitedPratchya Hemsuchai has 35-years’ experience in manufacturing and food technology. He is currently a Nestle Technical management member seconded to F&N to ensure a smooth transition and operation after the business hand over of canned liquid milk, chilled and UHT products from Nestle to F&N on Feb.1, 2007. At F&N Dairies (Thailand) Ltd., his areas of responsibilities cover the entire technical and manufacturing operations, including R&D, which are operated in 3 factories of canned liquid milk, chilled dairy and beverages and UHT milk.

MrOuychaiRangchaikul VicePresident,Marketing UniversalFoodPublicCompanyLimited& LamSoon(Thailand)PublicCompanyLimited

MsAnitaKlaisuban Consultant FoodIndustryNetworkCompanyLimitedAnitaKlaisuban has experiences in PR & Marketing field of consumer products business. She was a Beverage Business Department Manager at Ajinomoto Co., (Thailand) Ltd. At present, she works as a consultant at Food Industry Network Co., Ltd., which is the online and magazine media on Food & Drink, Marketing and Innovation and she also works as a freelance PR consultant.

3:15 Networking Coffee Break

3:30 CUSTOMS AND EXCISE TAXUPDATE&ITSIMPACTAFTERAFTA 3 Overview of the impacts on AFTA towards the beverage industry in Thailand 3 Regulations and tax structures 3 Key challenges and opportunities that we have to be ready for with AFTA 3 Key considerations on the impact of AFTA 3 Implications for importers and manufacturers of beverages

MsMalikaBhumivarn RegionalDirector,Customs&Trade BryanCaveInternationalTrade(Thailand)LimitedMalikaBhumivarn is a Regional Director, Customs & Trade at Bryan Cave International Trade. Prior to this, she was with KPMG as a Director of Tax & Legal Services Division. She provides advice on customs and trade issues, assisting in customs issues such as valuation, tariff code classification and duty refunds, and obtaining trade and investment privileges. Her key areas of experience are International Trade, Customs Law – Rules and Regulations, Excise tax and Logistics Management. Malika’s client experience covers a wide range of industries including automotive, food, pharmaceuticals, consumer products and tobacco.

4:15 TREND IT YOUR WAY: CREATING TRENDS WITH ORIGINAL THINKING 3 Why we drink: Understanding human need state that lasts 3 Idea inside-out: Framework for sustainable product ideation 3 Creating differentiation for consumers engagement: From branding to promotion 3 Keep Innovating: One trend to another

Mr Boonchai Suksuriyayothin StrategicPlanningManager LOWE(Thailand)LimitedBoonchai Suksuriyayothin has been working in the field of communication for over 10 years across the communication discipline. He joined LOWE in 2005 and is currently responsible for regional and local brand planning. He has been involved in communications development for myriad of winning brands, from leading international brands like Knorr, Johnson & Johnson, Coke to HOT local brands of Sappe’ Beauti Drink, Sin-mun-kong Insurance, Hatari, Zilk and Cellox. He loved to create talk-of-the-town campaigns as much as managing Ideation training for LOWE colleague.

Internationalviewpoints

DAY TWO l TUESDAY, 25 MAY 2010 l

FUNCTIONAL BEVERAGE & BEAUTY DRINKSHIGHLIGHTS ON FUNCTIONAL BEVERAGE: To update the innovative trends & strategies for Functional Beverage & Beauty Drinks: Global & Asian functional beverage market, Assessing consumer behavior, Nutritional and functional ingredients trends, Energy drinks with palatinose, Growth in cosmeceutical beverages, How Bev-brands battle the recession blues, Packaging innovation, and Supply Chains.

5:00 KEY TO SUCCESS IN LAUNCHING NEW PRODUCTS IN THE COMPETITIVE THAI BEVERAGE MARKETS 3 Understanding consumer insights, triggers and barriers 3 Developing launch campaign and activities 3 Post-launch review and measurement 3 Key success in launching new products 3 How to win in the market

Ms Preechaya Taweewat Sales&MarketingManager ItalthaiIndustrialCompanyLimitedPreechaya Taweewat received her Degree in Business Administration from Assumption University, and Marketing from The University of the Thai Chamber of Commerce. She was firstly involved in the beverage industry in 1995 at Foremost Dairies (Bangkok) Limited and moved to Thai Pure Drinks Limited (or Thai Namthip Limited at present) in 1999, as Sales Manager-Food Service then Sales Manager-Immediate Consumption, before joining Italthai.

5:45 EndofDayOne

8:30 Morning Coffee

9:00 Chairperson’s Opening Address

Mr Joseph Henry Managing Director VivaldiPublicRelationsJoseph Henry first arrived in Thailand in 1996 to take up the position of Marketing Manager for Tiffany and Co. He has in-depth experience in corporate communications, public relations, marketing, events and branding. Joseph’s corporate and marketing communications experience has included his work with the following list of blue-chip clients: Rolex, Chang Beer, Chivas Regal, Alcatel, Laguna Phuket, Pan Pacific, MTV, Lufthansa, Tourism Authority of Thailand, Nike, MTV, Sun Microsystems, Qatar Airways, 7-Eleven, FedEx and Rolls-Royce.

9:15 NEXT GENERATION FUNCTIONAL BEVERAGES - AN ASIAN PERSPECTIVE 3 Asia RTD beverages and functional beverages market overview 3 Key players overview: key success and failure factors 3 Functional dairy: learning from China and Japan 3 Single category or cross-over categories? 3 Future challenges: creating sustainable growth vs product life cycle dynamics

MrPhilippeChan Asia Manager CanadeanAsiaLimitedPhilippeChan is Canadean’s Asia Regional Manager with over 15 years’ research experience. His specialization is in China and Asia beverage markets and he has managed wide ranging projects with leading players in the industry. He regularly contributes to the media as well as conferences around Asia. Prior to joining Canadean, he spent 9 years in various research roles including HSBC Asset Management. His family is also closely involved with the wines & spirits industry in China, including the distribution of imported wines with JIMA, the largest wines & spirits distributor in China. He has a degree in Business Management and MBA in Marketing Management.

10:00 Morning Refreshments

10:30 ASSESSING CONSUMER BEHAVIOR AND MARKET TRENDS IN THE FUNCTIONAL DRINK SECTOR 3 Identifying consumer behavior in the functional drink sector 3 Key findings in current consumer lifestyles 3 Prospective consumer behavior and implications to the functional drink sector 3 Potential functional beverage segmentation and innovations influenced by needs and consumer lifestyles 3 Translate marketing research data and consumer insights into compelling promotions

2:15 PANEL DISCUSSION: WHAT ARE THE NEXT GENERATION PRODUCT INNOVATIONS IN THE BEVERAGE INDUSTRY 3 Which trends most affect the beverage industry 3 Leading innovation: If you are following a trend, you are probably too late 3 What is the next priority for the drinks sector in terms of success strategies? 3 Continued development in the coffee market– what are the likely trends for the future and what are the key driving forces? 3 Beverage industry outlook in Thailand

Moderator: Ms Joy Smithangura Director Equirnox Research

Panelists: Mr Pratchya Hemsuchi Technical&ManufacturingHead F&NDairies(Thailand)LimitedPratchya Hemsuchai has 35-years’ experience in manufacturing and food technology. He is currently a Nestle Technical management member seconded to F&N to ensure a smooth transition and operation after the business hand over of canned liquid milk, chilled and UHT products from Nestle to F&N on Feb.1, 2007. At F&N Dairies (Thailand) Ltd., his areas of responsibilities cover the entire technical and manufacturing operations, including R&D, which are operated in 3 factories of canned liquid milk, chilled dairy and beverages and UHT milk.

MrOuychaiRangchaikul VicePresident,Marketing UniversalFoodPublicCompanyLimited& LamSoon(Thailand)PublicCompanyLimited

MsAnitaKlaisuban Consultant FoodIndustryNetworkCompanyLimitedAnitaKlaisuban has experiences in PR & Marketing field of consumer products business. She was a Beverage Business Department Manager at Ajinomoto Co., (Thailand) Ltd. At present, she works as a consultant at Food Industry Network Co., Ltd., which is the online and magazine media on Food & Drink, Marketing and Innovation and she also works as a freelance PR consultant.

3:15 Networking Coffee Break

3:30 CUSTOMS AND EXCISE TAXUPDATE&ITSIMPACTAFTERAFTA 3 Overview of the impacts on AFTA towards the beverage industry in Thailand 3 Regulations and tax structures 3 Key challenges and opportunities that we have to be ready for with AFTA 3 Key considerations on the impact of AFTA 3 Implications for importers and manufacturers of beverages

MsMalikaBhumivarn RegionalDirector,Customs&Trade BryanCaveInternationalTrade(Thailand)LimitedMalikaBhumivarn is a Regional Director, Customs & Trade at Bryan Cave International Trade. Prior to this, she was with KPMG as a Director of Tax & Legal Services Division. She provides advice on customs and trade issues, assisting in customs issues such as valuation, tariff code classification and duty refunds, and obtaining trade and investment privileges. Her key areas of experience are International Trade, Customs Law – Rules and Regulations, Excise tax and Logistics Management. Malika’s client experience covers a wide range of industries including automotive, food, pharmaceuticals, consumer products and tobacco.

4:15 TREND IT YOUR WAY: CREATING TRENDS WITH ORIGINAL THINKING 3 Why we drink: Understanding human need state that lasts 3 Idea inside-out: Framework for sustainable product ideation 3 Creating differentiation for consumers engagement: From branding to promotion 3 Keep Innovating: One trend to another

Mr Boonchai Suksuriyayothin StrategicPlanningManager LOWE(Thailand)LimitedBoonchai Suksuriyayothin has been working in the field of communication for over 10 years across the communication discipline. He joined LOWE in 2005 and is currently responsible for regional and local brand planning. He has been involved in communications development for myriad of winning brands, from leading international brands like Knorr, Johnson & Johnson, Coke to HOT local brands of Sappe’ Beauti Drink, Sin-mun-kong Insurance, Hatari, Zilk and Cellox. He loved to create talk-of-the-town campaigns as much as managing Ideation training for LOWE colleague.

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Case Study

IN-HOUSE TRAINING SOLUTIONS

CONFERENCE SPONSORSHIP OPPORTUNITIESThis highly profiled industry event provides your company with a unique opportunity to capture the interest and influence the decisions of a highly targeted audience. Capitalize on this ideal platform to market your services and form strategic relationships through networking! Limited Sponsorship and Exhibit Opportunities are available, including:

Exhibition Stand Luncheon Distribution of Promotional Materials Table-top Display Cocktail Reception

To sponsor or exhibit at this forum, please contact ABF at Tel: 66 2 254-8321 or email at sponsorship.bkk@abf-asia.com

MrAbhirakRojvithee Managing Director BrainJuiceCompanyLimitedAbhirakRojvithee has a total of 25 years’ experience in marketing research. He started his research career in 1984 with Research & Data Resources where he worked with several leading multi-national corporations including Warner-Lambert, SC Johnson & Son, Nestle, Bayer, etc. He joined Colgate-Palmolive (Thailand) in 1989 where he was entrusted to handle marketing research of oral care category which is the flagship business of the company. He is fully conversant with both qualitative and quantitative research. He handles quantitative studies extensively while also moderates focus groups and depth interview. He has extensive exposure in several fields including FMCG, food & beverages, automobile, retailing and agriculture.

11:15 NUTRITIONAL AND FUNCTIONAL INGREDIENTS TRENDS IN BEVERAGES: GLOBAL AND REGIONAL 3 New development in functional beverage ingredients 3 Trends and major ingredients used in functional beverages 3 Vitality concepts and Health Benefits 3 Future trends 3 Key success factors in using innovative functional ingredients to meet Thai consumer lifestyles and needs Mr Rohit Tipnis RegionalMarketingManager-BeverageSegment DSMNutritionalProductsAsiaPacificRohit Tipnis has over 13 years’ experience in the area of Human Nutrition Ingredients with DSM Nutritional Products (Vitamins & fine chemicals division formerly also known as Roche Vitamins) catering to Food and Pharmaceutical Industry. He is working in his current capacity for the last one year. He has been the Business Manager for the Human Nutrition Business for the South Asia Region for the last 12 years. In his new role he has also moved to Thailand overseeing the Beverage Segment Business for the entire Asia Pacific Region.

12:00 Lunch

1:30 OPPORTUNITIES FOR GROWTH IN ENERGY DRINKS WITH PALATINOSE 3 Due to its specific molecular bond Palatinose™ is fully absorbed but slower than commonly known sugars or carbohydrates. It therefore offers the full caloric value of carbohydrates, but in a balanced and longer lasting manner 3 Compared to sucrose it offers a low insulinemic and low glycemic index 3 In contrast to quickly absorbed carbohydrates Palatinose™ facilitates a higher level of fat oxidation during physical activities

MsFeliciaTiaras TechnicalSalesManager BENEO-GroupFelicia Tiaras is the Technical Sales Manager in BENEO group and is currently managing the Indonesia and Thailand market. She has several years of research background in Food & Nutrition as well as Agrifood and has a Bachelor degree (Hons) in Food Science & Technology from National University of Singapore.

2:15 DRINK AND BECOME BEAUTIFUL: EXAMINING THE GROWTH IN COSMECEUTICAL BEVERAGES 3 Healthy beverages move into the mainstream 3 Examining the growth in beauty drinks in the Thai market 3 Potential ingredients and dietary approaches to weight control for functional beverages 3 Potential ingredients for cosmeceutical beverages 3 Product management strategies 3 Winning consumer acceptance for beauty drinks 3 Conditions for benefits Ms Orawee Lomsangprow Human Nutrition Department Manager HelmMahaboonLimitedOrawee Lomsangprow is Human Nutrition Department Manager at Helm Mahaboon Ltd. She has worked in HMB for 6.5 years as Human Nutrition Department Manager and has a total 13 years experience in Food ingredients industry. Helm Mahaboon Ltd is one of the leading food ingredients & additive firms in Thailand. Food Supplement & Functional Food is the major section of broad varieties in food ingredients and Helm Mahaboon is well-known in the food industries in this area. Not only for ingredients, HMB also provides an in-house application laboratory and marketing information to serve the dynamic demand in functional food development.

3:00 HOW BEV-BRANDS BATTLE THE RECESSION BLUES 3 Newest trends in brand design for functional beverages 3 Keys to successful messaging – healthy ingredients or consumer benefits?

3 Smart design and ideas to cut-through the clutter 3 Bold brand stories – best examples of brand refreshment in beverages 3 Know your market! How to cleverly connect with consumers beyond packaging

Mr Tim Arrowsmith CreativeDirector BlueMarlinAsiaTim Arrowsmith was appointed Blue Marlin Asia’s Creative Director (Asia) in 2006, coming from a similar role at Interbrand Australia. With over 15 years in the industry behind him, he brings a wealth of creative and strategic know-how to BMBD, with experience stretching across corporate rebranding and repositioning, packaging design, branded environments and naming. At Interbrand he was heavily involved in the global overhaul of Thai Airways and also a number of other high profile projects in Asia for clients including Toyota, CadburySchweppes, Kraft, Australia Post, Huawei, Sensis, and Masterfoods. He now heads up a multi-cultural team of talented local and international designers based in Bangkok. He is the creative lead on all branding programs, responsible for design direction and delivery, and is also joint Managing Partner for South East Asia.

3:45 Networking Coffee Break

4:00 PACKAGING INNOVATION IN BEVERAGES 3 Regional/global trends of beverage packaging 3 Packaging innovation key drivers 3 Key success factors for packaging innovation 3 Packaging strategy for business success and meeting consumer needs 3 Example of packaging as a successful branding and marketing tool

Mr Prom Sirisant PortfolioManagementManager TetraPak(Thailand)LimitedProm Sirisant currently is Portfolio Management Manager and SC team leader at Tetra Pak (Thailand) Ltd. Prior to that he worked as a Corporate Consultant at Siam General Aviation in Bangkok, Thailand. He was a Project facilitator at The United Nations in New York, USA. He has been a Market researcher at Milward Brown in Sydney, Australia since 2004-2006. He has been a guest speaker on topic “Packaging Innovation” at Thai Packaging Center. He received a Master of Business in International Marketing from University of Technology of Sydney, Australia and a Bachelor of Business Administration from Macquarie University, Australia.

4:45 IMPROVING COST-EFFICIENCY AND PERFORMANCE OF SUPPLY CHAINS 3 Identify key challenges of logistics and supply chain for beverage industry 3 Developing successful supply chain management criteria to achieve operations excellence 3 Minimizing supply chain costs through effective cost management strategies 3 The impact of technology on world class supply chain

MrChristoSardjono SolutionDirector OracleCorporationAsiaPacificChristo Sardjono has spent 15 years, his entire professional career, in Supply Chain Management. Specializing in Supply Chain Planning and Optimization, He has rich experience in Lean Operation, SRM Logistic and Transportation. He has deep exposure in Consumer Package Goods, Automotive, Logistic Distribution and Consumer Electronics industries. Currently working for Oracle Corporation, he manages Supply Chain Management initiatives and activities for ASEAN. He leads a team of consultants spread across Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam and Pakistan. Prior to joining Oracle he was the Project Manager for several Business Process Re-Engineering Projects for SCM.

5:30 Close of Conference

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THAI BEVERAGE CONFERENCE 2010

DAY ONE:MarketUpdatesonKeyBeverage Segments

l FDA regulatory updatesl Global & regional trendsl Opportunities in the Thai marketl Consumer trendsl Trends in the soy milk marketl Customs & Excise tax updatel Creating trends with original thinkingl Key success in launching new products

Plus! Panel Discussion on: What are the next generation product innovations?

MAJOR CONFERENCE FEATURES 2010:

DAY TWO:FunctionalBeverage&BeautyDrinks

l Global & Asian functional beverage marketl Assessing consumer behaviorl Nutritional & functional ingredients trendsl Energy drinks with palatinosel Growth in cosmeceutical beveragesl How Bev-brands battle the recession bluesl Packaging innovation l Improving performance of supply chains

Don’t miss this opportunity to meet and network with beverage and functional ingredients experts from across the whole industry. Without doubt, some of the best known and respected names in the ThaiBeverageConference2010 will assemble here for two days of exhilarating conversation, debate and intelligent exchanges surrounding this year’s theme of “Meeting NewTrends,Innovations&theNextGrowthPhaseintheThaiBeveragesMarket2010.”

WHO SHOULD ATTEND

Past participants who attended the past Beverage Conference.

BreakdownbyPrimaryBusiness

A. Food & Beverage Manufacturers B. Food & Beverage trading agents / distributorsC. PackagingD. Food additives / ingredients / flavoringE. Consulting & ResearchF. Advertising and Media AgenciesG. Others

BreakdownbyJobFunctionA. Top ManagementB. Business Development / PlanningC. Sales & MarketingD. Product ManagementE. Research & DevelopmentF. Others

This conference has been developed for Key Decision-Makers and Senior Management including:u Presidents u CEOs u MDs u GMs u Regional Directors/Managers u Country Heads u Directors/Managers in Business Development u Marketing u Research u Sales u Distribution u R&D u Commercial u Merchandising & Category u Logistics & Supply Chain u Advertising & PR u Market Research & Strategic Planning

Plus! All those committed to driving growth in the promising beverage industry in Thailand within these organizations:u Producers u Bottlers u Distributors u Retailers u Beverage Packaging Suppliers u Beverage Ingredient Suppliers u Logistics & Supply Chain Providers u Advertising & PR Agencies u Market Research/ Consumer Research Providers

MEET WITH THE INDUSTRY ELITE

• Capitalize oninvestment! Guides you through the challenges and opportunities to invest• InternationalViewpoints! Benefit from vital global & regional issues on the beverages market outlook, trends & new developments• Real-lifecasestudies! Learn from practitioners on success stories in marketing, branding, advertising and key business strategies to enhance market share • Unparallelednetworkingopportunitieswithexperts&yourpeers!

KEY BENEFITS OF ATTENDING:

Dear Executive,

The contagion of the global financial crisis has impacted the consumption of soft drinks in Thailand, with consumers electing to spend cautiously due to the poor economic climate. However, off-trade volume sales of the overall soft drinks market are predicted to post a CAGR of 5% over 2009-2013, translating into a net increase of US$990 million, making Thailand still an attractive market to invest in despite the downturn. Thailand’s beverage industry in 2010 is set for growth as developments in the market, new products and marketing become savvier and more innovative.

Challenges&OpportunitiesAboundintheThaiBeverageIndustry…According to a Euromonitor International research, regionally and globally, Thailand is a popular tourist destination, with tourism accounting for around 6% of the country’s GDP. Cross-border cultural and economic activities between Thailand and its neighboring countries are on the rise as many Asian countries, such as China, India and Vietnam, are opening up their markets. Key trends in the soft drinks market, pinpoint growth hotspots and highlight the signifi cant infl uence of the major Thai players in Asia. Moreover, Thailand is, in fact, one of the fastest growing markets for private label soft drinks in Asia-Pacific, underpinned by the rapid development of chain convenience stores and supermarkets.

NextGrowthPhaseinFunctionalBeverages….While Thai consumers are keeping a close eye on what they spend, they are also increasing their consumption of healthier soft drinks. Thailand had the third highest year-on-year growth rate (5%) for obesity in the ASEAN region over the 2007-2008 period. By 2013, volume sales of sports drinks are likely to equal those of energy drinks, and Thailand has currently the highest consumption level (3.7 litres per head) of energy drinks in Asia-Pacific. Consumers are seeking specific health benefits in their food and beverages and these functional drinks fit neatly into the “healthiness-on-the-go” market. Functional drinks are promoted with benefits, such as heart health, improved immunity and digestion, joint health, satiety, and energy-boosting effects. Functional Beverages continue to be one of the biggest segments of the functional drinks market.

In line with the continued growth of Thai Beverage Industry, Asia Business Forum has organized this annual conference on “ThaiBeveragesConference2010:ExploringInnovativeTrends&StrategiestoThriveinthePostRecession” to explore the latest updates in the Thai beverage markets, which concern key market/segment developments, regulatory updates, marketing strategies, including key operational aspects for successful investment. Perspectives from regulators, manufacturers, marketers & industry experts are conference highlights.

IN-HOUSE TRAINING SOLUTIONSBenefi t from our tailored in-house training solutions for your organization to ensure the course meets your specifi c needs and goals and is more cost-effective. For more information, please email to inhouse-enquiry.bkk@abf-asia.com or contact MS. ARAYA AT (66 02) 254-8321 ExT 124

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A.11%

B.19%

C.31%

D.23%

E.12%

G.2%

F.6%

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D.11%

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CODE 1002 /RK/SP/AK

OUR TAX ID NO : 3 01 1 30909 4

24-25 May 2010 RoyalOrchidSheratonHotel,Bangkok2CaptainBushLane,NewRoadSiphyaBangkok10500,ThailandTel:(6602)2660123Fax:(6602)2669211Email:res172royalorchid@sheraton.com

ENQUIRIESPlease call Khun Charalrat or Khun Pawika - Conference Administrator at Tel: (66 02) 254 8321-4 if you need more information about the conference.

INCORRECT MAILING INFORMATIONIt is possible that you will receive multiple mailings of this event or incorrect company details on the labels,for which we apologise.If this happens, please let us know so that we can update our database immediately. If you do not wish to have your name on our mailing list, please let us know and we will remove it.

The organiser reserves the right to amend programs without notice.Copyright @ February 2010

METHODS OF PAYMENT:

Crossed bank draft in US Dollar payable to ASIABUSINESSFORUM(THAILAND)LTD Telegraphic Transfer to: SiamCommercialBank Ploenchit Branch, 518/5 Ploenchit Road, Bangkok 10330, Thailand Account No : 059-3-02541-2 (Kindlyfaxyourpaymenttransferslipto+66026520806,afteryourpay mentismade.)

Payment is required with your registration. An admission form will be sent to you prior to the conference. Walk-in delegates with payment will be admitted subject to space availability.

FOR NORMAL REGISTRATION In order to avoid any inconvenient circumstances to delegates at the conference, payment should reach us 7 days prior to the conference date.

CANCELLATION If you are unable to attend, a substitute delegate is welcomed at no extra charge. Please provide the name and title of the substitute delegate at least 2 working days prior to the Conference. A refund less USD 150 administration charge will be made for cancellation received in writing on or before 4 May 2010. Regrettably, no refund can be made for cancellation received after this date. A complete set of documentation will however be sent to you.(Asia Business Forum reserves the right to the final decision if any dispute arises)

OUR TAX ID NO : 3 01 1 30909 4

FOR OFFICIAL USE

REGISTRATION INFORMATION (Please check as appropriate)

CONFERENCE REGISTRATION FORM

ADMINISTRATIVE DETAILS

CONFERENCE VENuE & ACCOMMODATION INFORMATION

hOTLINE: (66 02) 652 0806 TELEPhONE: (66 02) 254 8321-4

FAx: complete and send this registration form to :

(66 02) 652 1533

MAIL: ASIA BuSINESS FORuM (ThAILAND) LTD 14/F, Maneeya Center Building, 518/5 Ploenchit Road, Lumpini, Pathumwan, Bangkok 10330, Thailand

@ EMAIL: admin.bkk@abf-asia.com

wEB: http://www.abf-asia.com

5 EASY wAYS TO REGISTER OR ENQuIRE

For reservations, please make your bookings directly with the hotel. To enjoy the special room rates, please quote Asia Business Forum’s “Thai beverage conference 2010”. Hotel bills are to be settled by delegates directly with the hotel. For our record, please tick the nights of your reservations:

23 May 24 May 25 May 26 May

24-25 May 2010 RoyalOrchidSheratonHotel,Bangkok2CaptainBushLane,NewRoadSiphyaBangkok10500,ThailandTel:(6602)2660123Fax:(6602)2669211Email:res172royalorchid@sheraton.com

Pleaseregisterthefollowingdelegate(s)fortheconferenceon: Thai beverage conference 20101) Name : _____________________________________________ 2) Name:_________________________________________

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( Please photocopy for more delegates. Kindly fill in the registration form in English.)

Registration Fee 1,295.00 1,395.00 1,595.00 995.00

+7% VAT 90.65 97.65 111.65 69.65

TOTALPAID1,385.651,492.651,706.651,064.65

CODE 1002 /RK/SP/AK

10% Discount fora group of minimum 2registrations from the

same company or groupof companies. This group

discount is appliedonly for item A

10% Discount fora group of minimum 2registrations from the

same company or groupof companies. This group

discount is appliedonly for item A

Feeforonedelegate (Fee includes lunch, refreshments, and full conference documentation)

A.2-DayConference B.1-DayConference(pleaseselect) 24 May 10 25 May 10

Early Bird (USD)(payment by April 23, 2010)

Normal(USD)(payment after April 23, 2010)

SuperEarlyBird(USD)(payment by March 24, 2010)

Euromonitor International