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Ignited FR Community Webinar – Fall Appeal

Coaching – August 2015

© 2015 Ignited Fundraising. 1

Presenter: Lori L. Jacobwith, Founder, Ignited FundraisingPresenter: Lori L. Jacobwith, Founder, Ignited Fundraising

Coaching for Your Fall Fundraising

Appeals

Step 1: Web Login https://www.readytalk.com

enter passcode 9492105

Step 2: Dial-In U.S.: 866.740.1260

Access Code: 9492105

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Daily Coaching & Inspiration

Monthly Open Coaching Call

August 28

Sept 25

Oct 30

10 am Central

Reserve your “seat” with Cara: [email protected]




Today

� Getting Your Letter Read

� Improving Your Copy

� Feedback: Your Samples

� More Resources

� Your Next Steps

Getting Your Letter Read




Three Things Readers Check


1. Did You Spell My Name Correctly?





2. Did Someone Relevant to ME Sign the letter?


3. They read the P.S.




Improving Your Copy

Improving Your Fundraising Copy*

Skip the Teaser

*5 things not to do to improve your fundraising copy by Jeff Brooks




Improving Your Fundraising Copy

Get rid of the brochure


Get 1st

Paragraph





Get rid of your worst donors


Get rid of excess reviewers




The Number of “Asks”

1. Opening or 2nd paragraph

2. With details about how much to give

3. In the P.S. or in the final 2 paragraphs

Write To Be Read QUICKLY

• Lots of white space

• Bullet points

• Pictures

• Break long paragraphs into more than one paragraph




The YOU TestThe number of times you include the words you and your MATTERS

1. Read your letter out loud to ensure it is conversational.

1. Make sure you are writing to ONE PERSON.

2. Don’t make the ask about your organization. Make it about the donor.

http://bit.ly/YouTest

The YOU TestThe number of times you include the words you and your MATTERS

1. Read your letter out loud to ensure it is conversational.

1. Make sure you are writing to ONE PERSON.

2. Don’t make the ask about your organization. Make it about the donor.

http://bit.ly/YouTest




Fundraising

…Fulfilling the aspirations of your donors

Feedback On Your Letters




Hammer




McMichael Canadian Art Collection




St. John’s Prep

St. John’s Prep




Missouri River Regional Library




For Kids’ Sake

Story Sample




MU Performing Arts

A Letter I Love




More Resources

Members Webinars To ViewHow Your Fall Appeal REALLY DeliveredMaking 2014 Even BetterJanuary & February 2014

Master Coaching: Creating A Successful Fall Appeal October 2013

Successful Fundraising Campaigns August 2012




Appeal Checklist

16-Point Annual Appeal Checklist

http://bit.ly/AnnualAppealChecklist

Appeal Samples Network For Good




Next Steps

Fundraising

Deep, profound, relatedness




What Will You Do NOW?

Share:

One thing that surprised you?

One thing you’ll incorporate into your appeal this year?

September 17 Webinar – 11 AM CDT

How to Track & Report on Multi-Channel Campaigns Using Charity Engine

(Or Your OWN Software!)

Leigh Kessler, VP Communications, Charity Engine




Thank You!Thank You!

Coaching for Your Fall Fundraising Appeals

Please take a moment to answer the short survey! Your candid feedback is welcome.

thank you! - ignited fundraising · coaching for your fall fundraising appeals step 1: web login...

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