MBA INTERNSHIP PROGRAMME TO SPA COMPANY

Participants are:

Ma Hnin Thiri Chaw ( Roll no-4 )

Ma May Zin Htet ( Roll no-14 )

Ma May Thandar Khine ( Roll no-18 )

Ma May Soe Oo ( Roll no-51 )

Ma Yin Mar Naing Win ( Roll no-81 )

Ma Khin Yadanar Win ( Roll no-82 )

SPA

Serge Pun & Associates

ContentsCompany’s ProfileSectorsMission And Seven FocusReal Estate

FMI CityPun Hlaing Goft &

Country ClubThanlyin Star City

S.W.O.T AnalysisOur Suggestions

“ We have been an effective cross-culture

business bridge in Myanmar, and are viewed

by many as an ethnic Myanmar company with

international expertise.”

Vision

Corporate Structure

SPA: Serge Pun and Associates (Myanmar)

Founded in 1991 by Mr. Serge Pun An investment holding and operating

company Pursuing 6 spheres of businesses 29 operating companies within the group

including FMI

SPA has focused on six spheres of business

Financial Services Real Estate Developments Manufacturing & Value-Added Industries Leisure and Service Related Businesses Trading and Wholesale Distribution Management and Consultancy Services  

FMI: First Myanmar Investment

One of the earliest public company Established in 1992 Publicly owned investment holding

company Pursuing six different spheres of

businesses

Financial Services Automobile Real Estate Agriculture MFG

&Industries Services

FIRST INVESTMENTS OVERVIEW

Our Customer

Mission Statem

ent

Our Shareholder

Our EmployeeOur Community

FMI’s Mission Statement

Customer Focus

Quality Focus

Teamwork Focus

Loyalty Focus

Accountability Focus

Innovative Focus

Learning Focus

7 FOCUS

Three Housing Projects Done By SPA Company are FMI City ( about 650 acres )

Pun Hlaing Golf Estate ( about 637 acres )

Thanlyin Star City ( about 400 acres )

FMI City and Garden

PUN

HLAING

ESTATE

GOLF

Golf Club Lobby

GOLF

COURSE

COUNTRY

CLUB

Oasis Swimming Pool

Tennis Court

Horizons Restaurant

Pun Hlaing

Proshop

Oasis Bistro

Oasis Spa

Entrance

OASIS

Thanlyin Star City

Not Only Selling The House

But Also Selling The Environment

Happiness Is Home

South East region of YangonYangon and Bago River PointRight side of Yangon Thanlyin Bridge

1

•Data Collection

2

•Direct Mailing

3

•Tele Marketing(invitation)

4

•Presentation

5

•Site Visit

6

•Sale Closing

Marketing Process for Thanlyin Star City

Promotional Material -Brochures/ Flyers -Promotional Video -In Flight Magazine -Local Newspaper Media -Airport Light box Display, etc

Master Plan/ Micro Zoning

-Complete Life Style-Planning Consideration

Marketing Building -Model Apartments -Sale Gallery -Master Plan and Building

Model` -Overall Landscapes

surroundings

Site Activities -Entrance Plaza -Billboard and

Signatures -Construction Activities

ACHIEVING SALE TARGET

S.W.O.TWeaknesses Strengths

Preferable Life Style

Impressive Image

Installment/Loan

Located With Golf Estate

A Little Far From Downtown

Transportation Charges

Threats Opportunities

Economic Zone

Port/Harbor

Industrial Zone

Lack Of Quality Houses In Thanlyin

Consumers Behavior

Political Changes

S.W.O.T

Our Suggestions

Should build more affordable housing to meet housing demand

Increase new business venture and good company’s performance will result in market confidence leading to higher share price

Seek More Foreign Joint Venture to operate profitable business and career opportunity for Myanmar citenzen

THANK YOU!