THE 3-MINUTE SOLUTION: Communicating Your Research

In Short, Effective Videos

Cramer, C.B., Griswold, A., Shapiro, A.D, Uiterwyk, K., Chen, R.F

Ask A Scientist

What does the public need to know about climate change?

How is your research connected to climate change?

We Need To Talk….

• Changes are occurring in the climate and in the ocean…..

• Creating a need for communicating research to a broad audience….

• Using communication that is both accessible and effective

COSEE OCEAN’s IDEA

• COSEE OCEAN coseeocean.net

• One of 15 COSEE Centers funded by NSF

(Centers for Ocean Science Education Excellence)

Let’s Go To The Videotape!

• Everyone is watching…

• Everyone is filming…

Video Is Already Used Effectively In A Variety Of Settings

Multimedia Means Good Pedagogy

• Being media literate is the new norm

Everyone’s Doing It….

• A perfect place for Ocean Science!

And Everything Is On There

• You can learn anything on YouTube, from how to shuffle cards…

• to how to pick a lock….

• to how to clone a sheep!

• How about how to use a mass spectrometer?

• There’s plenty of room for even more Ocean Science content!

Videos Don’t Have To Be Long To…

• Be effective

• Engage students in STEM learning

• Reach a broad audience

• Improve the image of scientists

• Fulfill NSF broader impacts requirements

They Provide Added Value

• Publications can include video

• Videos can be used in classrooms across the US

• YouTube videos can go viral!

• Videos are cost effective and efficient

Can We Really Turn Scientists Into Filmmakers??

• Here’s what one novice came up with…

The COSEE OCEAN TemplateSeven Steps

• 1. Discover Your Story • 2. Components of a Successful Video• 3. Connecting to Ocean Literacy (and how that

can help your video to get seen)• 4. Make Your Storyboard (including the Story

Arc)• 5. Create Your Video (prepare and film)• 6. Compile and Edit• 7. Share Your Video (and how we can help)

Tips On What To Do

• Planning

• Hardware and software

• Images

• Making your storyboard

• Audio and video quality

• Editing

• For use in schools

Plus What NOT To Do

Additional Materials

• Storyboard form

• Photo release

• Media copyright release

• List of suggested videos to watch for inspiration

So What’s It Really Like To Try This?

Next Steps

• Pick up printed how-to guide

• Download guide from coseeocean.net

• Fill out contact info sheet

• Visit COSEE drop-in center

• Email Bob Chen at Bob.Chen@umb.edu with any questions or feedback

• Decide to try making a short video!

Ask A Scientist (again)