the 3ps of storytelling for employer brand

Branded StrategiesDISCOVERING THE 3PS OF STORYTELLING FOR EMPLOYER BRANDS

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The Story of “The Maid”

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Purpose People Potential

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The 3 P’s You Need To KnowBranded Strategies Presentation for Non Profit Talent Summit

Branded Strategies Presentation for Non Profit Talent Summit

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Loads of ExperienceI’ve been working in marketing since I was 18. Over a decade of experience in the HR/Recruitment space. Now I lead Branded Strategies, a boutique agency.

The Niceties

It’s Not About Me, But...I get to work with some pretty cool brands while delivering award-winning work and help they need.

Most Importantly...I love my career. Seriously. The work I do allows me travel the world and work to advance our discipline.

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Providing Light bulb

MomentsHere’s a few of the brands I’vehad the good fortune of getting toknow and help grow.


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Why Do We Tell Stories?

• Stories are Recognizable Patterns

• Stories Helped Keep Us Alive

• Stories Helped Us Understand Each Other

• Stories Can Inform People’s Emotional Lives

• Stories Can Provide Us Meaning


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Did you know the beginning of all compelling stories actually start the same?

It All Starts With...…


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A Good Story Makes You Think

Our goal as a storyteller is to make our audience sing for their supper without realizing that that they’re actually doing work or thinking as part of their engagement with our story.

With a Great Story, You Won’t Realize You’re Doing It


6/23/2016 10Can you find the “3 Ps” in this

video?

With Different Career Impact Yet Have a Shared Purpose.

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Storyline Development:

Impact

Each Job Is Different

Branded Strategies Presentation for Nonprofit Talent Summit

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Character Development

• TRUTH: A good story requires well developed characters.

• Learn the acrostic: CHARACTER


Owen’s Realizing His Dream… …...In an Unexpected Way

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Character Development:

Owen

Get to Know Owen


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Life is Never Static Change Has Power

“Drama is anticipation mingled with

uncertainty.”

William Archer

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Change is Needed.

Without Change, Stories

Die


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Deloitte’s

“Year One Wisdom”

Lyndsey’s Story

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“Secret Sauce” Recipe

EVOKING SENSE OF WONDER

When its tapped, the affirmation of being alive hits you in your core & drives you to pass it on.

THEME

There needs to be a “Grand Design” that provides a constant for the audience.

CAPTURE A TRUTHUse what you know, withinyour conditional reality you’reexperiencing. Express thevalues you feel & live.

• Guidelines

• Roadmap01• Honest

• Affirms belief

02 • Relatable

• Real03


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GE’s

“Childlike

Imagination”

Branded Strategies Presentation for SRSC

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You don’t get a “pass” for lousy storytelling (or worse, none at all) because you don’t have a big brand or a big

budget.

Final Truth: You Can Do This.


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Thank You

PHONE: 214. 585. 2474EMAIL: [email protected]: www.brandedstrategies.comSOCIAL: TheOneCrystal


the 3ps of storytelling for employer brand

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