”the 4th

C”

The Periodic Reporting exercise as an opportunity to improve public awareness, involvement and support for World Heritage through Communication

Anna SidorenkoFocal Point CESEEEurope and North America UnitUNESCO World Heritage Centre

Workshop of National Focal Points of Central, South-East and Eastern European Countries Second Cycle of the Periodic Reporting ExerciseTbilisi, Georgia, 14 – 16 November 2012

”the 4th C” : PR as an opportunity- Develop or update communication strategy - To establish appropriate communication

indispensible for the mutual exchange of views between professionals concerning conservation problems

- Develop networks, including network of WH sites

- Enhance communication skills- Develop partnerships at the on-site level- To enhance communication with the World

Heritage Centre and the Advisory Bodies

”the 4th C” : Discussion platform

• Did you ensure that World Heritage status is adequately marked and promoted on-site?

• How to effectively use the Periodic Reporting exercise as an opportunity to raise public awareness?

• Have national, public and private foundations or NGOs been established to contribute to the protection of the World Heritage?