the 5 big things you need to know about marketing through turbulent times
TRANSCRIPT
'The five big things you need to know about marketing
through turbulent times'
19:11:14BMB © University of South Wales
Dr Jonathan Deacon Reader in Marketing and Entrepreneurship
Director of ‘Making Business Happen’University of South Wales Business School
Vice Chair CIM
15:30:45
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AIM 1© University of South Wales
The 5 big things you need to know about marketing through turbulent times …
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AIM 2Copyright: J H Deacon
SouthWalesBusinessSchool 2013© University of South Wales
What do we really know about ‘our’
marketing?
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SIMPLE!
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well maybe!
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resilience
For example:
Copyright: J H Deacon SouthWalesBusinessSchool 2013
What do we really know about ‘our’
marketing?
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megatrends
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Psychology
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For example:
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Sociology
What do we really know about ‘our’
marketing?
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Look around corners
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Use market insight to create difference not
sameness
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What do we really know about ‘our’
marketing?
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problem-solutions framework
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Solutions looking for problems
2
3
4
1
Problems looking for solutions
Solutions looking for problems
1: you have a problem- now give me some ideas for a solution and I’ll see
what I can do!
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2: you have a problem – we’ll brainstorm it and
come up with a solution for you
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Not just who…CoP
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3: we have a solution – this will solve your
problem…
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4: we have a solution – now we’re going to tell you what your problem
is!
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What do we really know about ‘our’
marketing?
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Be brave about the past
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Be brave about the past…and the future
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Scarce resources - ROI
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So…
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The 5 big things you need to know about marketing through turbulent times …
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What have we got?
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Who do we know?
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What is our tribe (s)?
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What could we do?
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What should we do?
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