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Action Plan Marketing

Copyright © 2013 Robert Middleton, Action Plan Marketing

All rights reserved. You may forward this article exactly as is.

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The 5 Key Strategies for Attracting

More High-End Clients

How marketing and selling to High-End Clients can increase

your income and the difference you make.

Hi, my name is Robert Middleton, the

owner of Action Plan Marketing. Since 1984

I’ve been working with Independent

Professionals such as management

consultants, business coaches and corporate

trainers to help them attract more clients.

• I’ve worked with hundreds of clients

individually

• I’ve worked with thousands though workshops, group

programs and teleclasses.

• I’ve provided marketing products and programs for tens

of thousands of people.

Of all the things I’ve helped my clients with, the most

rewarding has been how to attract high-end clients.

When you lean how to attract high-end clients, everything in

your business will change.

So, first of all, how do we define high-end clients?




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I define high-end clients in the following three ways:

1. They are “ideal clients.” That is, clients you can really make a

difference and whom you love to work to work with.

2. They are “long-term clients.” These are clients with whom you

can offer programs and services for a year or more.

3. They are “high-paying clients.” They understand the value

you offer and are willing to pay you more than average clients

will.

It’s important to remember that a high-end client for me might be

different than a high-end client for you. I work primarily with one-

person businesses in my Marketing Mastery Program. You might

provide services to medium sized companies or corporations. So,

it’s all relative.

Perhaps an initial way of thinking of this is attracting higher-end

clients than you’re attracting now.

What are all the advantages of attracting high-end clients? There

are two big ones.

1. You’ll be making more money. Sometimes a lot more money.

I’ve had many of my clients triple their incomes in a year. And

when you’re making more money you’ll feel that you are finally

being paid what you’re worth. What would you be able to do if

you weren’t making, say, $3K or $5K a month, but making $10K,

$15K, $25 or more? No business owner I know would object to




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making more money if they were doing it ethically and making a

difference doing so.

2. You’ll be able to give better service and make a bigger

impact, without feeling you are being taken advantage of, or

feeling that you’re working too hard. With high-end clients, the

focus is on producing real results that matter to the client. This

is much more fulfilling and rewarding. You’ll make a bigger

difference. You’ll get more referrals because of this. You’ll have a

lot more fun.

So the question is, how do you attract more high-end clients? And

how do you do that as fast as possible?

I’m going to break it down into five major areas in this report.

1. You need to package or re-package your high-end services if

you are to attract high-end clients.

2. You have to have a high-end client mindset.

3. You need to shift your orientation from “doing the work for

your clients” to “getting results for your clients.”

4. You need to add more value to your services so your clients

get more for their money.

5. You need to implement a marketing strategy or strategies that

will engage high-end prospects.

Most people think that number 5 is the most important –




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strategies that attract more clients. But this is almost useless

unless you understand the first four steps. So we’re going to begin

with packaging your services on the high-end.

1. Packaging Your Services at the High-End

Imagine that you go into a grocery store and you want to buy a

can of beans. On the shelf you see a small can and a medium sized

can. And you buy the medium can, end of story. But can you buy a

large can? No, not if it’s not on the shelf.

Or you decide you want to buy a luxury car. You go to the Ford

dealer but you can’t really buy a luxury car. Why? because Ford

doesn’t sell luxury cars.

Or say that someone comes to you and they need an “end-to-end

service that will help them increase their leadership skills.” Well,

guess what, you just might not have that available to sell. Instead,

you have a monthly leadership coaching service.

The point is that you cannot sell high-end services if you don’t

have them on the shelf available to sell. You have to package your

services (or some of your services) at the high-end or you will never

sell them. You can’t wait for a client to come to you and say, “I’d like

a year-long comprehensive program, designed to transform my

leadership skills.” Instead, you need to create a high-end program to

do that.




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Let me tell you a quick story. Many years ago, I had put together

my marketing coaching services as a package of three sessions that I

charged a few hundred dollars for. And my income wasn’t very high.

One day, I woke up and realized I would never sell more than this

unless I created a bigger package. So I created a package of ten

sessions. And guess what? people bought my ten-session package

with no more resistance than my 3-session package. And I

effectively tripled my income overnight because of this! I was on to

something.

This was the beginning of packaging my services at a higher

level. Over the years I’ve refined that approach and now I offer my

one-year marketing Mastery Program. And I make a lot more money,

as well as making a much bigger difference.

Many of my recent clients have had similar stories.

Sal Sylvester was selling $5,000 one-day leadership programs.

Now he’s selling a comprehensive leadership program for $25-$30K.

Sharon Rich was selling career transition services for only a few

thousand dollars. Now she offers in-house consulting and training

programs up to $50,000.

So where do you start with packaging? At the core, you only need

four things, 4 tools to help you do this.

Here’s those four things:

1. You need a marketing message that communicates clearly




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that you offer higher-end services and programs geared to

producing a definite outcome.

2. You need a website that exudes a Higher-End, vs. Lower End

experience. This means a professional design, well-written copy,

content such as a blog, etc.

3. You need a sales letter for the high-end service. This goes on

your website in the services section. This letter must describe in

great detail what this service will do for your clients, how it

works etc.

4. You need a “Core Issue Article” that communicates the most

important ideas about your approach to producing the results

you deliver to your clients.

This is really all you need. Simple, but not necessarily easy. It

takes some time, some direction, and often some assistance to come

up with these marketing materials. But until you have all of this

together, you really have nothing to sell.

2. A High-End Clients Mindset

When you attempt to market and sell high-end services, the first

thing you come up against is your mindset. That is, you have

thoughts and beliefs that stop you cold. And they prevent you from

taking the steps necessary to attract high-end clients.

Yes, they are only thoughts, but for most people, these thoughts




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are as solid as a brick wall.

Perhaps some of these are familiar to you:

- I’m not ready to attract high-end clients yet

- I don’t have the experience and services to offer

- I’m not the kind of person who makes a lot of money

- If I made a lot of money bad things would happen to me

- Good people aren’t focused on making money

- Only greedy, dishonest people are rich

- It takes too much work to make lots of money

- Making more money will turn me into a shallow person

And if these underlying thoughts are stronger than your desire to

attract high-end clients, you simply won’t take the actions

necessary to attract those high-end clients. Those negative thoughts

will literally neutralize any positive thoughts you might have.

Right now, I want you to notice some of those thoughts that may

be going on inside of you.

- He’s trying to con me

- This stuff doesn’t really work

- He hasn’t gotten around to the good stuff yet.

And if you are identified with thoughts like that, you cannot be




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thinking thoughts like:

- What exactly do I have to do to attract high-end clients?

- What strategies work the best?

- How soon can I get started?

Let me tell you about two participants in my Marketing Mastery

Program from 2010. They were a couple from England who did

high-impact business coaching for corporations.

Their coaching to top executives made a significant difference to

the bottom line of their clients. Their clients loved working with

them and valued their work highly.

And they were charging about half of what they should have been

charging.

I explored this with them, and an interesting set of beliefs

emerged. They went something like this: “We consider ourselves,

good, honest professionals. If we were to charge more and make

more money we’d be bad, dishonest people.”

Sounds crazy, I know!

They both believed this to their core, so I explored that belief

with them. “Where do you think that belief might have come from?”

I asked. They told me they were brought up in relatively poor

households where their parents kept telling them how bad and

dishonest rich people were.




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I remarked that this was a great message to justify being poor!

And with a little more conversation they clearly saw how they

had taken on this belief, with little real evidence to back it up. So

we explored this belief in more depth and they realized a few things:

a. This belief was simply not true. No solid proof at all. When

they believed it, it became almost impossible for them to ask

for higher fees from their clients. It was just unthinkable. It

actually made them feel like bad people even considering this.

b. They noticed when they did the thought exercise: “How

would you set your fees if you could no longer attach to that

belief?” they told me immediately, “We’d double our rates!”

c. And with a little more exploration into their poverty-related

beliefs and creating an action plan for increasing their rates,

they took the plunge and did it.

They started to think realistically:

“People who make more money are not necessarily bad, dishonest

people, and if we raise our rates there’s no reason to think we’ll

change as people.” And, “We really are under-charging for our

services in this marketplace, which makes us look less valuable

than we really are. Time to raise our rates!”

So they doubled their rates, didn’t feel bad or dishonest about it,

and got virtually no pushback from their clients.

Happy end to story!




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But your story will not have a happy ending until you start

questioning all those limiting beliefs. Until you question, them,

they will remain limiting. When you question them, you’ll start to

see alternatives.

You can look at this as a matter of managing forces. The first,

affirming force, is wanting to make more money. The second,

opposing force, is feeling dishonest by charging more money. By

inserting the third, resolving force, by questioning their beliefs,

something shifted inside.

If you want to change your results, you must change your

mindsets. And you do that by examining your limiting thoughts and

realizing how these thoughts are only undermining you.

Working on limiting beliefs is the most important thing you can

do to start attracting high-end clients.

3. Client Results are Your Responsibility

The third thing you must understand to attract and retain high-

end clients, is you must produce a higher level of results. You can’t

just charge more and hope it all works out.

If a client hires you as a coach, consultant or trainer and the client

doesn’t get the results they expected, who’s to blame?

It’s not the client. It’s you!




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After all, they hired you to produce results. But all the time, I hear

excuses like the following.

• “Well, they were responsible for doing the actual work – and

they didn’t follow through.”

• “It’s hard to measure something like this - there are so many

variables.”

• “Given the scope of the job, it wasn’t realistic that they’d get

the kind of results they expected.”

• “Well, my clients just don’t have the budget to pay for the

more in-depth programs I’d like to offer that would produce

the results we want.”

I can’t tell you how many times I’ve heard these.

All of these thoughts absolve you of responsibility. And this is the

exact opposite of what you need to do. You need to take

responsibility for producing results, not matter the situation with

the client.

Let me answer each of these and explain the role of “high-end

programs and services” in all of this.

1. “Well, they were responsible for doing the actual work –

and they didn’t follow through.”

Yes, they were responsible for doing the actual work but you

didn’t set things up to make sure the work actually happened.




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You didn’t provide the support systems and follow-up necessary

to get the results they wanted and needed.

Look, clients will resist change. That’s a given. So you need to

package your services to take that into account. You need to be

able to offer more information, support and resources, if

required.

One client I worked with wouldn’t do any assignments I gave

him. He couldn’t keep his promises and rarely completed any of

the work I gave him. Instead of blaming him, I talked to him three

times a week and outlined very specific step-by-step actions he

could take. I also worked with him on changing his mindset. And

ultimately he produced the results he wanted.

2. “It’s hard to measure something like this - there are so

many variables.”

It’s hard to measure because you didn’t try or require it from

the client. Are you in business to help clients improve their

situation or are you in business to go through a process?

Great clients are open to measurement and accountability.

Make this a keystone of your all services and programs. And then

take the initiative to make things happen and measure success.

3. “Given the scope of the job, it wasn’t realistic that

they’d get the kind of results they expected.”

Then why did you agree to the scope if it couldn’t produce




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results? Can you imagine that a doctor would say to you, “Well,

OK, I know this operation is not in your budget, so we’ll just do

half an operation. You can sew yourself up and save quite a bit.”

Insanity, right? But that’s exactly what we do when we agree to

do a project or service that simply won’t produce the results you

want. “You want three days of training to transform your

leadership. Err… ok we can do that!”

NO, YOU CAN’T!!!!!!!

4. “Well, my clients just don’t have the budget to do pay

the for the more in-depth programs I’d like to offer.”

Sounds reasonable, right? The thing is, you forget that you are

not selling coaching, consulting or training. Those are just

processes, remember. No, you are selling results, tangible

outcomes that make a measurable difference. And that’s worth a

whole lot more.

When you have listened to and understood the deepest

yearnings of a potential client and demonstrated that you can

help them fulfill those longings, you have a prospect that will pay

you to help them produce those results.

What you need to do.

If you want to grow your business, you need successes that are

measurable, that make a real difference to your clients. And you

need to be paid what you are worth. If you don’t, what foundation




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are you building your business on?

A high-end client is a great client who understands what it takes

to produce a result, and is willing to invest in that result. They are

also willing to take the time necessary to produce a result. They

know big change doesn’t come instantly. Finally, they are willing to

pay considerably higher fees than ordinary clients.

If you attract clients like this, you’ll not only produce results

you’re proud of, you’ll get more word-of-mouth business, attracting

the attention of even more high-end clients. And one high-end client

is usually worth 3 to 5 ordinary clients.

So your commitment to producing results for your clients, not

just delivering a service, is what it will take for a high-end client to

agree to work with you. No real commitment, and all you can offer

is a process or service.

Oh, yeah and your income will increase pretty dramatically as

well. Would that be OK with you? I hope so!

4. Earn More by Adding More Value to Your Services

One of the biggest issues in attracting higher-end clients is how to

actually add value to your services.

After all, getting high-end clients isn’t just about charging more.

You need to offer more so that you can increase the chances that

your clients will get much better results.




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So #3 is about your commitment to produce results for your clients

and #4 is how you structure your services to add value so you can

actually deliver on that commitment.

So here’s the question: “If budget was not a consideration, what

service or program would you offer your clients that could virtually

guarantee that they would produce the results they wanted?”

It’s an important question, because you’re now thinking from a

high-end mindset, not a limited, low-budget mindset.

What people come up with are various ways they would support

their clients in producing results beyond what they are offering

their clients now.

So, if you’re a coach, perhaps you’re meeting with a client once a

week for about an hour, and that’s it. What else could you add to

this? Some of these will take a little more time on your part, and

some simply add value. By the way, this same process applies to

consultants, trainers and other professional service businesses.

Here’s are some that I and my clients have offered:

1. Unlimited contact and answers by email, with response within

24 hours or sooner.

2. Additional, short phone sessions, as needed. Just let them

know the hours you are available.

3. Actual written feedback on various materials, from reports

and articles to scripts, proposals, etc.




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4. Links to online content of yours, including articles, podcasts

and videos.

5. An interactive Forum for all your clients to share ideas

amongst themselves.

6. Weekly email blasts on various topics that are more in-depth

than your regular eZine.

7. A requirement that your clients send you a report before each

session. This saves you time on the call and enables you to get

to the most important issues more quickly.

You must always have the mindset that the coaching that you

offer is much more than a one-hour meeting a week. Remember, you

are committed to outcomes, not processes.

And, of course, in the promotion for your services on your

website, you would outline all these extras they would get with your

coaching, where you emphasize that you are committed to their

success and will do just about anything in your power to help them

succeed.

The next question is: “How do I prevent my clients from taking

advantage of me if I give them so much more service, access and

information?” Good question.

The way you do that is by charging much more for your services!

There’s a direct correlation here. If you are charging $500 per

month, for instance, it may feel that you are giving more than you’re




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getting.

But if you charge $1,000 or $1,500 a month or more, then you

won’t have a problem giving your clients more value.

Also, in my experience, I enjoy working with clients at this level

much more. It’s more fun, fulfilling and exciting. My clients feel

they have a real partner who will do whatever it takes to help them

get results.

It all starts with valuing yourself and your services. If you can

really make a substantial difference with your clients, then you’ll

never worry that you’re charging too much. You can just put your

attention on your clients and do the work you need to do in order to

produce great results.

Another big issue that often stops people: “How can I really

communicate to my prospects that I’m worth more than the average

coach?”

Simple: Actual client results. You want to make every single client

you work with into a documented success story. You need to write

down the situation of the client before you started working with

them and track their progress over time, showing the gains they’ve

made.

Then turn these into written case studies and show them to your

potential clients. This is very powerful proof that you can produce

the results you said you could. And ultimately, this can justify your




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higher fees.

Finally: “What if I don’t have any impressive success stories yet?”

Well, you can only start where you are. You want to put all your

efforts now into going the extra mile to make a measurable

difference with each and every client you have - even if they’re not

perfect clients.

Before too long you’ll have a number of case studies. And you can

add more and better ones as you continue to work with new clients.

Again, this work will give you more evidence and validation that you

can charge higher fees.

So let’s review the four principles we’ve covered so far.

1. You need to package or re-package your services for the

high-end. That starts with all your written marketing materials.

2. You have to have a high-end client mindset. That starts

with questioning your current limiting beliefs.

3. You need communicate your commitment to “getting

tangible results for your clients” in a way that they really get

it.

4. You need to add more value to your services so you can

deliver on that commitment and justify your fees.

5. An Action Plan for Getting High-End Clients




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The fifth and final part of this report will give you a step-by-step

action plan for enrolling clients into your high-end programs.

Presentations are the key!

My favorite way of converting qualified prospects into high-end

clients is through some kind of presentation. This can be a talk at

a professional group or conference, a webinar, or a teleclass.

You actually don’t sign-up clients for your high-end services

through speaking; you pre-sell them on your concepts and

programs and then follow up with them.

For my Marketing Mastery Program, for instance, I did a series of

teleclasses to introduce the ideas in the program. I don’t sell, I

educate. And in fact, I let people know that the program won’t be

open for enrollment until mid-January of the next year.

If you are offering a high-end service or program for groups, this

is a good approach, but you can also offer high-end services to

either individuals or companies.

Speaking is also the most effective way I know to qualify

prospects for your high-end services. After you give your talk, you

get business cards (by offering an article) and in some cases offer

what I call a “Strategy Session.”

For instance, your talk might be about how to increase

profitability in software firms. Your strategy session would be

called a “Software Profitability Strategy Session.” You offer it at the




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end of the talk or teleclass as follows:

“I hope you’ve gotten some useful ideas from my talk today that

will help with the profitability of your software company. Can I

see a show of hands of those who are committed to increasing

the profitability of your company by 10% or more in the next

year? (get people to put their hands up)

“OK, great. For those people, I want to offer something that will

help you achieve that goal more quickly. I call it a ‘Software

Profitability Strategy Session.’ This session is valued at $750 and

we can make it available for up to five people in the audience

today. In this session we look at your current situation, explore

your specific profitability goals, and also the challenges that may

prevent you from increasing your profitability.

“If you’d like to take advantage of this session, all you need to do

is write on the back of your card, “Strategy Session” and hand it

to me at the end of the talk, and I’ll be in touch with you about

the session and send your more information.

“OK, who would like to take advantage of that session? (Get a

show of hands.) Great, just hand the cards into me now and I’ll be

in touch with you right away.”

And then, you follow-up, of course!

If you are doing this on a teleclass or webinar you do it very much

the same way, and then follow-up by email to everyone who enrolled




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in the webinar or teleclass.

The point is that you want to strike while the iron is hot! You

follow up by the next day at the latest. (not in a week, not in a

month). You want to send them an email inviting them to take

advantage of the Strategy Session. It might go something like this:

Dear Jean,

Thanks for attending my talk on profitability for software

companies. I hope you got some useful ideas. At the end I offered

a limited number of people a strategy session.

Because I have a very busy schedule, I can only offer five of these

sessions a month, valued at $750, on a complimentary basis. Let

me tell you more about the session.

In the session, which is by phone, and typically lasts 90 minutes,

we will cover the following.

1. Your current situation, including discussion of your

profitability and other relevant company issues.

2. The goals and vision for your company. Where do you want

to go with your business in the next few years?

3. The challenges you are facing in growing your profitability

and what you need to do to overcome those challenges.

4. A discussion of next steps and an action plan to move your

company towards profitability.




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In order to schedule this session, I ask that you fill out the

questionnaire below and send it back to me. The more completely

you fill this out, the more I can help you. Please send it back to

me within one week or less to ensure that I can fit you in.

This little email script (of course, altered for your situation) is

like a magic recipe for getting appointments with qualified

prospects. Get the attention of prospects through a talk, follow up

with this email and you’ll have an over-abundance of highly

qualified prospects to speak to about your services.

Here’s a sample questionnaire:

Software Profitability Strategy Session Questionnaire

1. What is the current profitability of your company, both in total

profits and as a gross and net percentage of total sales?

2. What are the measures you have taken up to now to increase

your profitability? What has work and not worked?

3. What is the ultimate profitability goal for your company?

4. Are you ready in the next few months to commit the time,

energy and resources to increasing your profitability?

5. If you increased the profitability and reached your profitability

goal, what would it mean to a) your company and b) you

personally. Please be as specific as possible.

6. What else would you like to say about your business and/or




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your profitability that would be useful for me know before the

strategy session?

- Of course, your questionnaire will be different, depending on

your clientele. The point is to get the prospect involved before the

strategy session so it isn’t just another sales conversation.

Conducting the Strategy Session

I can’t go into all the details of the Strategy Session here, but I will

outline the main parts briefly as a guide:

1. State the purpose of the session, which is always an outcome:

“…to help you increase your software company’s profitability.”

2. Ask about the current situation of the company, using the

answers to the questionnaire as a guide. Go deeper and try to

really understand what is working and not working. Don’t talk

about solutions or tell any stories during this part of the meeting.

3. Learn about the goals and vision of the company (or

individual). Go really deep here. This is what they are buying

from you - the transformed future. So you need to get them to

articulate it as clearly as possible. You might use a story or two

here of clients with similar aspirations.

4. Discuss their challenges. What is preventing them from

getting their goals? Is it lack of clarity, a lack of strategy or plan,

lack of skills, a non-supportive environment or other issues? This

is a good time to tell a few stories of clients who had similar




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challenges and overcame them.

5. Present your services. If it’s a bigger company, you’ll want to

present them more generally and then do a proposal. For smaller

companies or individuals where you offer a fixed program,

present the outcomes, benefits and structure of the program in

detail. You can tell stories here as well.

6. Make your call-to-action. My favorite is when you ask the

client to sell you on the value of your program: “Jean, can you let

me know why you think this program is a fit for you?” Never talk

about the price until you know it’s something they want to do.

With bigger companies, don’t give the price until *after* you’ve

presented a first draft of the proposal.

What should you do next?

So that, in a nutshell, is how to attract more high-end clients. This

is the exact process I’ve been using and teaching to my clients for

years for selling to both individuals and businesses. The process

works.

But here’s the question, do you now have what it takes to go out

and attract more high-end clients tomorrow?

Look, for most of you, the answer to this is probably NO. Not

because you don’t have the principles and the process, but because

it takes some time and effort to put these ideas into action. You

need to create those materials, work on your mindset, implement




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your marketing and selling plan, etc. This doesn’t happen overnight

– although a few things might if you act immediately.

So what can you do to make sure you implement these ideas?

One option is my Marketing Mastery Program. But I only do one

program a year, the next one doesn’t start until April 2013 and I

only have space for 15 people. I don’t take applications until mid

January. If you’re interested in that, I’ll be announcing this by email

later in the year.

But I do have the second best thing. And it’s really the only other

thing you can do with me. And that’s the More Clients Club. The

Club is an online marketing tutorial site that takes you step-by-step

through everything we talked about today. The tutorial is called the

Fast Track to More Clients and is the central part of the Club, and

this is exactly the same material I take my Clients through. The only

difference is I don’t give you one-on-one coaching and feedback.

The Club also includes a number of bonuses, perhaps the most

important of which are the two Live Coaching Calls every month to

support you in implementing what you’re learning in the Club. You

can attend these calls live, or you can listen to them later as we

record all of them.

In addition you get:

• Recorded and transcribed Expert Interviews with top

marketing experts.




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• The Web Site Toolkit that’s a comprehensive tutorial on

building the content for your website and support for building

your website.

• The Marketing Ball ScoreKeeper, which is software that

enables you to track all your prospects using the Marketing

Ball Game.

• Mastermind Groups with other Club members for ideas and

support in implementing the ideas in the Club

• Discussion forum where you can get your questions

answered about marketing your business.

• Two books in pdf format – My original “InfoGuru Marketing

Manual” and my new book: “Marketing Ball – Lessons on

Attracting Clients from the Marketing Coach.”

So I’ve packed virtually everything I know about how to attract

more of your ideal clients into the Marketing Club.

All of this material in the Club is worth, conservatively $4,000.

When I added up everything in the Club that I have previously sold

separately such as the Expert Interview, Coaching Calls, and the

WebSite ToolKit, etc. it added up to more than $4000.

But I don’t price the Club at $4,000, $2,000, $1,000 or even $500

dollars. Instead, I price the Club membership at just $29 per month.

Yes, $29 per month.




27

How can I do it at that low price? Well, we have over 700 members,

so we make good money, even though the price to you is so low.

You can stay in the Club for as long as you like – some have been

members for years - or some stay for only a few months.

If the Club’s not for you, we stop your membership and refund your

last charge. No questions asked.

One reason I price the Club this way is I want to deliver great

value to you every single month and make sure you get as much as

possible for less than a dollar a day, so you’ll stay as a Club member

for several months and keep getting value.

And what else can you get for $29 per month every month? Just

one business lunch will cost you $29 or more.

So, if you are serious about learning how to attract more high-end

clients, want to make more money and a make bigger contribution,

and are committed to doing the work it will take, but can’t afford a

high price tag, the Marketing Club was designed for you.

And it’s open for new memberships right now.

Here’s what you need to do to join the Club:

If you’d like to take advantage of the Club, go to this web page:

http://actionplan.com/fasttrack. Read the detailed information on

that page about the Club and then join if you think it’s right for you.

I hope this report was useful to you. I recommend you print it out




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and read it again. This is not fluff or pie in the sky. It’s based on my

29 years of working with clients and I’ve seen these ideas work for

my clients over and over again.

And there’s no reason these ideas can’t work for you as well if

you’re willing to make the commitment and do the work it takes.

All the best,

Robert Middleton


P.S. If the Marketing Club is not for you right now, make sure to

browse the Club and take advantage of other free information in the

Club under the “Free Stuff” navigation button.

the 5 key strategies for attracting more high-end clientsactionplan.com/pdf/optin_report_3.pdf ·...

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