the 8 important elements of on-page optimization (seo)
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Introduction -On Page Optimization
● In this world of web revolution where
hundreds of thousands sites are created
everyday and the search engines are bustling
with them, you should make sure that your
website appears first on the search page.
● In order to grow your organic traffic you
should optimize your on-page techniques.
● Some of the On-page techniques which will
help you gain rankings and grow as a business
are listed below.
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Keyword Optimization
● You can use keywords for important on-page
elements like the heading, page title, image alt
tag and also throughout the page but do not use
them excessively.
● The whole idea is to use keywords wisely so that
they appear at the right place. Use keywords
which are most relevant and used according to
your site.
● The volume of organic traffic you will gain
depends on the kind of keywords you have
selected.
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URL Structuring
● The first thing which a search engine uses for a
page rank is the URL.
● Selection of the right URL is of utmost
importance as it is directly responsible for your
website ranking.
● A short and descriptive URL help search engine
to crawl your page easily.
● You should categorize all your pages with
distinct and unique URL so that all your pages
get indexed by the search engine.
● Your right URL can give you the visibility you
always craved for your website.
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Page Title Optimization
● A title tag should always be used in order to
get your page displayed on internet.
● An optimized title tag tell the searchers and
search engine about the information available
on the page.
● Your title tag should be short, crisp and
descriptive not exceeding the limit prescribed
by different search engines.
● Always keep your keywords towards the start
of the title to get more importance from search
engine while ranking your page.
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Heading Tag Optimization
● Heading tags are important to make your
searchers and search engines understand about
the topic of the page.
● Use the most important heading tag in the <H1>
bracket, next heading tag in the <H2> and so on.
● Heading tags are significant in telling the search
engines about the importance of content used in
the page.
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ALT Tag
● Even after giving proper heading tag for all
your images your images might not get
visibility over the internet.
● Add keywords in the image alt tags and file
name so that search engine can easily crawl
your images and show them to your visitors.
● Adding alt tags to your images will ensure that
all your images are displayed whenever a
searcher enters the keywords mentioned in
that.
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Link Building
● You should always go for quality links from
reputed websites.
● Google always prefers links from different
sites as a ranking parameter.
● More inbound quality links you will get for
your page, better it will be for your site
ranking.
● You should ensure that your inbound links
are growing in numbers and are coming
from reputed sites.
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Website Speed
● Website loading time is also a significant factor
in ranking your site by the search engines.
● Your visitors get annoyed if your website takes
a lot of time for loading.
● Make sure that your site gets loaded quickly so
that your visitors do not switch to your
competitor.
● Do not use lot of images, clunky coding, many
plugins as these are really detrimental for your
website speed.
● Ensuring a high speed website will attract both
searchers and search engines.
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Mobile Friendly
● With the increase in smartphones and
internet, more than 40% of your visitors
are visiting your website from mobile.
● Your website should be mobile-friendly so
that search engine can rank your website
higher.
● Creating a mobile responsive website will
help you gain both better ranking and
more web traffic.
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Who we are
● We have been into SEO business for more than a decade and cater to a large
number of clients.
● Every website needs to be optimized to get the best out of it.
● It does not make any sense to run a website which remains lost in billions of web
pages, unless it is aided by SEO services.
● A functional website must be optimized to search engine parameters to get the
right ROI (return on investment).
● yourSEOpick is a team of talented SEO experts rendering result-driven SEO
services to clients.
● We believe in providing tangible results to our clients.
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Contact Us
Sales: [email protected] Support: [email protected] General Information: [email protected] Accounts: [email protected]
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