the ace groups qr code presentation
TRANSCRIPT
www.acegroupnyc.com 149 West 27 Street, New York, NY 10001 T.212.255.7846
QR Codes
Marketing in the 21st century is all about looking at trends and staying ahead of the curve.
One of the newest trends is QR Codes.
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
Ralph Lauren–September 9, 2009Click on image to see what would happen if scanned.
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
Many people would enjoy the ability to walk by a poster, take a photo of a code, and instantly receive a movie trailer.
Tim Burton’s film “9” campaign coming to theatres 9-9-09.
Scan the QR Code with your mobile phone’s QR Reader
Or click to see what would happen if scanned
Cinema
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
What is a QR Code?
A QR Code is a two-dimensional barcode that can be decoded by camera equipped mobile phones.
iPhone
Blackberry
LG
Nokia
Samsung
Motorola
Palm
Sony Ericson
And many more…
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
QR Codes can be effectively embedded in magazines, in-store graphics, signage, business cards or any application where additional information is required.
By scanning the code, a user is directed to any website, phone
number, SMS text messaging, text description etc. without having to type or search for the correct link.
What is a QR Code?
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
Displayed in the New York Times Sunday August 30, 2009.
Click on image to see what would happen if scanned.
Ralph Lauren – August 30, 2009
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
People have their phones with them all the time, and they like using them. They want instant access and a way to obtain information while they are traveling.
89% of the U.S. population owns a cell phone.
As of 2008, 87% of all cell phones are equipped with a camera.
Why Use QR Codes?
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
Consumers would be able to instantly view all the information about a property, and take a virtual tour!
Real estateScan the QR Code with your mobile phone’s QR Reader
Or click on image to see what would happen
Real Estate
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
In the current economic times, many consumers are looking for ways to save money. Marketers are looking for as many ways as possible to draw consumers into a purchase.
They are instantaneous, easy to use, and deliver higher ROI.
Why Use QR Codes?
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
Scan the QR Code located on the wine bottle’s label and instantly learn about the vinter, what kind of grape was used, where the wine was made, and what foods the wine complements.
Click to see what would happen if scanned
Scan the QR Code with your mobile phone’s QR Reader
Selecting a Fine Wine Made Easier
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
QR Code applications are preinstalled on newer cell phones.
QR Codes were voted trend of the year for 2009 in the UK.
This technology is widely used in Europe and Asia.
Why Use QR Codes?
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
They can be placed on almost any surface
Interactive
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
Imagine the possibilities for combining printed direct mail, signage, magazines (any printed collateral) and QR codes to extend the interactive experience with consumers.
Catalogers can send out printed catalogs with QR codes associated with each item, and filling up a shopping cart becomes as simple as pointing and clicking.
To take advantage of a direct mail offer, the user points his/her
cell phone at the offer embedded in the QR code. The offer links to the retailer’s website to complete the transaction or downloads a coupon that the recipient could take to a retail outlet.
Possibilities
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
Perfect for brand identity!
Branding
Logos can be incorporated into QR codes
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
They can be displayed as works of art
Louis Vuitton
Creative
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
“Scan to receive a coupon for 15% off”
Coupons
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
How many calories in a Big Mac?
Nutritional Facts
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
Scan and instantly listen to music, watch videos, and connect with other fans.
Click on image to see what would happen if scanned
Greenday’s New Album
Audio, Video, Blogs and More
www.acegroupnyc.com 149 West 27th Street, New York, NY 10001 T 212.255.7846
Visit The Ace Group’s websiteDownload a QR Reader to your mobile phone instantly
and generate your own QR Codes
or contact one of our Marketing and Printing Solutions Experts Today!
(212) 255-7846
Implement QR Code Technology