THE ADVANTAGE IS UNDENIABLE.

President-

Chief of Accounting and Budgeting - Rachel

Chief Officer of Marketing and Promotional Techniques - Hana Stecova

Chief officer of Production Planning -

Chief officer of Merchandise - Alyssa

Mission Statement

• The Under Armour® logo is the Universal Guarantee Of Performance. Our Brand Mission is to provide the world with technically advanced products engineered with our exclusive fabric construction, supreme moisture management, and proven innovation. In short, every Under Armour® product is doing something for you; it’s making you better.

History

- Founded in 1996- The originator of performance apparel, a

line of micro fiber clothing that wicks perspiration away from the skin, keeping athletes cool, dry and light throughout the course of a game, practice or workout.

- Our company’s diverse product assortment for men, women and youth includes HeatGear®, ColdGear®, LooseGear®, AllSeasonGear®, and TurfGear®,

As president…

• Good communication skills• Good decision making skills for

the betterment of the company• Determine what short term and

long term goals have to be made for the company’s success

Our success

• Our product is sold in over 2,000 retail stores throughout the country and many more world wide.

• Sales increased to $25 million• With revenues that have skyrocketed

13,000 percent during the past five years, Under Armour was recently ranked as the second-fastest growing privately held company on the

• We have won many awards through our nine years

Finance

Greatest Challenge for Under Armour…

Growth

Since 1995 UA has grown about 300% per year$220 million revenues in 2004Currently have 90% market share

• Previously: $25,000 accounting package with an inventory module

• Outgrown 3 other accounting applications

• Need: material requirement packages and warehouse management system

• In other words – need a new warehouse system and internet system for retailers

• = New software system using apparel-specific packages

• Results: Advanced internet order transmissions, and financial, production planning, and warehouse management that uses wireless

• All of this affects financial planning • - cost of new system, training, down time due to

implementation, working out the kinks

Other Areas:

• Investing:Recently filed registration

statement with SEC for a proposed initial public offering of its common stock

• New Contract with USA Baseball

• Know marketing strategy, new markets, sponsorships

“Every Under Amour® product is doing something

for you; it’s making you better.”

“Protect this House”

Marketing and

Promotional Techniques

Marketing

• As the originator of performance apparel, Under Armour is dedicated to new technology and determined to enhance the performance of every athlete on every level.

• www.underarmour.com

Advertising Ploy

The way it works

                

                   

Target

• Pro-Athletes were our main goal when we established ourselves in 1996

- Major League Lacrosse, Major League Soccer, the National Hockey League, Major League Baseball and the US Ski Team. Under Armour® is also worn by players on numerous NFL teams and Division I-A college football programs.

Targeting

• Today, we target all athletes: Pro, Minor, High School, etc.

• Targeted also is the military and of such• Even though we are targeting athletes of

all kinds, our versatility also appeals to hobbies such as biking, running, and so on.

Categorize Under Armour is sold at top of the line chains– Dick’s Sporting Goods– Foot Locker (Men, Women)– Modell’s– Sports Authority

Headquarter in Baltimore, MD Offices are in Denver, Toronto, Hong

Kong, and London.

Partner Organizations

• The Ronald McDonald House

• Living Classrooms Foundation

• Baltimore City Fire Service

• Provide in-depth analysis and reporting of inventory levels, production statistics, trends, and rough cut capacity planning in support of the involvement of operations efficiency

• In charge of statistics and evaluating trends in the company business

• Sees to vendor on time delivery, rough cut capacity planning, and materials management on a month to month / year to year basis

Production Planning

Responsibilities: – Maintain inventory levels to

determine orders needed– Weekly vendor follow-ups– Develops merchandise strategy to

support line development and buying needs

– Review season trends and revise season’s plan to maximize sales and profit

Additional Responsibilities:- Follow-up weekly with vendors the delivery status of orders and monthly to match order files and plan production capacities. – Evaluate and communicate strategic

merchandise financial plans and strategies that support the merchandising and financial objectives of the company

– Lilly Software Associates is the basis for both Under Armour’s order- and warehouse-management systems; the computer system package offers inventory-planning capabilities and eliminates the manual work of printing orders, running them down to the warehouse and handing them to the people who fill the boxes.

– As head of Production Planning, one must be confident and confident in this system.

A Little More…

Visual Field Merchandiser

• Merchandising involves all of the activities necessary to have the right merchandise at the right time and place in sufficient quantities and at the right price to meet customers’ demand

• These activities require specialized skills to the merchandising environment

Merchandising

• Work with marketing and sales to develop a consistent image for Under Armour in regards to outside advertising

• Educate sale associates of our customer standards and provide product training

• Must have daily communication with sales regarding all aspects of Under Armour at the store level

Merchandising

• Coordinate with local retailers to develop a regular schedule based on sales and merchandising needs

• Maintain merchandising in customer stores with regards to Under Armour standards and expectations

• Assist with rolling out “Under Armour concept steps” Under Armour partnered store grand openings, tradeshows, sales meetings and any other Under Armour sponsored event

Examples

As a visual field merchandiser I had to coordinate with those stores

- January 2005- Under Armour unveiled a variety of other new products at the super show in Olando, FL.

- April 2005-New men’s performance apparel Under Armour line - only sold at Macy’s, Hecht’s and Nordstrom