the advantages of partnering with eyeblaster for rich media
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The advantages of partnering with Eyeblaster for rich media. Our heritage is rich media Eyeblaster have been leading the rich media field since 1999 globally, and 2002 locally. - PowerPoint PPT PresentationTRANSCRIPT
The advantages of partnering with
Eyeblaster for rich media
Our heritage is rich mediaOur heritage is rich media Eyeblaster have been leading the rich media field since
1999 globally, and 2002 locally.
We focus on the agency ad-serving business, our resources are not spread across publisher solutions or site-analytics tools.
Full acceptance for all formats across all Full acceptance for all formats across all publisherspublishers All of our formats are approved across all publishers
meaning you only need to use us to run all your rich media.
5 years and 30 product upgrades
We have custom formats available only through Eyeblaster, for example MSN Today Window, Half-banner, home-page, BigPond video, Fairfax video.
Eyeblaster rich mediaHeritage and acceptance
Creative agencies know how to use EyeblasterCreative agencies know how to use Eyeblaster Extensive training and familiarity mean creative can be
produced and delivered on schedule
No danger in formats not working on live date.
Leaders in the use of VideoLeaders in the use of Video Video Studio tool means the viewer gets the
video asset which suits their bandwidth and plugins
Highest quality video spec available on the market.
Eyeblaster rich mediaCreative support and Video
The deepest Analytics availableThe deepest Analytics available Our new Analytics online UI.
Unique Viewer Metrics – market to people, not eyeballs. Imps, clicks, interactions, video plays
Video playback including multiple video assets per ad
Panel Expansion at panel level for easy comparison across different ads
Site overlap data to measure the exclusive reach each publisher contributes
Format comparison across rich and standard banners
Eyeblaster rich mediaAnalytics and Thought leadership
Excel plug-in toolExcel plug-in tool Allows you to create custom reports for easy
re-use.
Eyeblaster rich mediaThought leadership
LeadershipLeadership Co-presentations on rich media to clients help
position client as thought-leaders
Provision of demos for client presentations and market intelligence.
Eyeblaster University
Eyeblaster specs database
Global Campaign ManagerGlobal Campaign Manager Master campaign & global campaign management .
Integrated Creative Process
Flexible Global Trafficking & Consolidated Analytics
Eyeblaster rich mediaIntegration with standard banners
Advertising Campaign ManagerAdvertising Campaign Manager The ability to run the entire campaign including all
standard banners, textlinks, rich media through one interface has been available through Eyeblaster for 18 months.
Planning and Buying toolPlanning and Buying tool Seamlessly integrated campaign planning, buying
and delivery
Automated RFP process management
Dashboard campaign managementDashboard campaign management Real-time data monitoring – identify problems
early
Quick problem-solving
Save time spent on inefficient report-based monitoring
Coming soon to a desktop near you …Launching Q4
Eyeblaster Universal TagEyeblaster Universal Tag Simple tag placement and management
De-duplication between different affiliates / channels
Experienced local support, now with R&DExperienced local support, now with R&D Our account and creative support has been very strong
for Initiative over the last 5 years.
We now for the first time have local 2nd Tier support, no need to communicate with international for complex issues.
Eyeblaster rich mediaSupport and partnership
We have been partners for over 5 yearsWe have been partners for over 5 years We are fully across Optimedia’s rich media requirements
and have a strong relationship with all of your team members.
Massive amount of historical knowledge on campaign results held within Eyeblaster.
All complex issues have been solved together (for example Qantas dynamic data).
And finally … We're planning for tomorrow's needs as we deliver cutting edge tools for today
In-streamIn-stream
Mobile & In-GameMobile & In-Game
Eyeblaster WorkshopEyeblaster Workshop
