the adventures of @dmc_julian: how a hospital system uses social media julian bond social media...

The Adventures of @DMC_Julian:How A Hospital System Uses Social Media

Julian Bond

Social Media Manager

Detroit Medical Center – Social Media Team

http://rds.yahoo.com/_ylt=A0WTefNdO1ZMynwAMWCJzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1fmis3df8/EXP=1280806109/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dtwitter%252Blogo%2526ei%253DUTF-8%2526fr%253Dyfp-t-701%26w=800%26h=295%26imgurl=www.ooliganpress.pdx.edu%252Fpic%252Ftwitter-logo.jpg%26rurl=http%253A%252F%252Fusers.skynet.be%252Ffb748433%252Findex-3.html%26size=32k%26name=logo%2Btwitter%26p=twitter%2Blogo%26oid=89126604fc189644%26fr2=%26no=2%26tt=220587%26sigr=11c7e2che%26sigi=11dc3lrdh%26sigb=12hsi8r5a

http://rds.yahoo.com/_ylt=A0WTefWpPVZM4mEArWyJzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1h0jmqvdt/EXP=1280806697/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dfacebook%252Blogo%2526ei%253Dutf-8%2526y%253DSearch%2526fr%253Dyfp-t-701%26w=2100%26h=561%26imgurl=www.rssmountain.com%252Fimages%252Ffacebook_logo.jpg%26rurl=http%253A%252F%252Fwww.rssmountain.com%252Ffeedfetch.php%253Ffeedid%253D700076%26size=75k%26name=facebook%2Blogo%2Bjp...%26p=facebook%2Blogo%26oid=293fac3d2ac4f11c%26fr2=%26no=3%26tt=191647%26sigr=11movktvv%26sigi=11cmdfhpp%26sigb=12rds1i52

http://rds.yahoo.com/_ylt=A0WTefM0P1ZMGX0AsqOJzbkF;_ylu=X3oDMTBpZm5udGl1BHBvcwM1BHNlYwNzcgR2dGlkAw--/SIG=1h1vld1ht/EXP=1280807092/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dyoutube%252Blogo%2526ei%253Dutf-8%2526fr%253Dyfp-t-701%26w=1197%26h=606%26imgurl=www.compositeacoustics.com%252FImages%252FInterior%252Fyoutube_logo.jpg%26rurl=http%253A%252F%252Fwww.compositeacoustics.com%252FPageDisplay.asp%253Fp1%253D2887%26size=221k%26name=youtube%2Blogo%2Bjpg%26p=youtube%2Blogo%26oid=773d12fcd088e6e0%26fr2=%26no=5%26tt=105231%26sigr=11pjqrp4l%26sigi=11rm0nkas%26sigb=12hkdp4as

@Julian_Bond = @DMC_Julian

• DMC hospital system made up of eight different hospitals• Using Social Media regularly for the last 3 – 4 years• Have almost 20,000 total combined “Followers & “Likes”” from our DMC Facebook/Twitter pages

(counting individual hospitals & main DMC pages)• Over 1 Million Views on our DMC YouTube page since 2007

Intro to DMC Social Media

EMERY KING VIDEO LIBRARY

http://rds.yahoo.com/_ylt=A0WTefM0P1ZMGX0AsqOJzbkF;_ylu=X3oDMTBpZm5udGl1BHBvcwM1BHNlYwNzcgR2dGlkAw--/SIG=1h1vld1ht/EXP=1280807092/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dyoutube%252Blogo%2526ei%253Dutf-8%2526fr%253Dyfp-t-701%26w=1197%26h=606%26imgurl=www.compositeacoustics.com%252FImages%252FInterior%252Fyoutube_logo.jpg%26rurl=http%253A%252F%252Fwww.compositeacoustics.com%252FPageDisplay.asp%253Fp1%253D2887%26size=221k%26name=youtube%2Blogo%2Bjpg%26p=youtube%2Blogo%26oid=773d12fcd088e6e0%26fr2=%26no=5%26tt=105231%26sigr=11pjqrp4l%26sigi=11rm0nkas%26sigb=12hkdp4as

MY SPACE

FACEBOOK & TWITTER

http://rds.yahoo.com/_ylt=A0WTefNdO1ZMynwAMWCJzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1fmis3df8/EXP=1280806109/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dtwitter%252Blogo%2526ei%253DUTF-8%2526fr%253Dyfp-t-701%26w=800%26h=295%26imgurl=www.ooliganpress.pdx.edu%252Fpic%252Ftwitter-logo.jpg%26rurl=http%253A%252F%252Fusers.skynet.be%252Ffb748433%252Findex-3.html%26size=32k%26name=logo%2Btwitter%26p=twitter%2Blogo%26oid=89126604fc189644%26fr2=%26no=2%26tt=220587%26sigr=11c7e2che%26sigi=11dc3lrdh%26sigb=12hsi8r5a

http://rds.yahoo.com/_ylt=A0WTefWpPVZM4mEArWyJzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1h0jmqvdt/EXP=1280806697/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dfacebook%252Blogo%2526ei%253Dutf-8%2526y%253DSearch%2526fr%253Dyfp-t-701%26w=2100%26h=561%26imgurl=www.rssmountain.com%252Fimages%252Ffacebook_logo.jpg%26rurl=http%253A%252F%252Fwww.rssmountain.com%252Ffeedfetch.php%253Ffeedid%253D700076%26size=75k%26name=facebook%2Blogo%2Bjp...%26p=facebook%2Blogo%26oid=293fac3d2ac4f11c%26fr2=%26no=3%26tt=191647%26sigr=11movktvv%26sigi=11cmdfhpp%26sigb=12rds1i52

Introducing @DMC_Julian & The DMC Social Media Team

http://lockerz.com/s/109512094

“Making Medical Education & Health Fun”

Live Surgery/Doctor Chats

• Birmingham Hip• daVinci Robotic Surgery• Doctor Chats on Various Topics (i.e. H1N1 Flu Prevention)

‘9/9/09 Baby Race’ Radio Contest

• Radio promotion with Channel 955 Mojo In the Morning

Mixing Humor with Messaging

=

http://search.yahoo.com/r/_ylt=A0oG7ikPpVtOB2IAYJRXNyoA/SIG=120lt3gt0/EXP=1314657679/**http%3A/www.youtube.com/watch%3Fv=J---aiyznGQ

“The Highlights of the DMC”

http://www.flickr.com/photos/dmc_heals/5306756007/in/set-72157625707959478/


http://www.dmc.org/upload/docs/Vanguard%20Signing/closing1230/Mike_hires.pdf

www.flickr.com/dmc_heals



People of DMC



Special Appearances



Live Tweeting Events



http://www.dmc.org/upload/docs/Vanguard%20Signing/closing1230/Mike_hires.pdf

Boosting Employee Morale

www.youtube.com/DetroitMedicalCenter

•Our DMC Handwashing “ICU-2” Dance Video (filmed at $0 cost with FlipCam use by internal staff) was released on YouTube with no press release and resulted in the video being featured one evening on local Ch.7 WXYZ News, which had a media value of $24k with over 153k impressions

No Press Release Required

“Telling a Patient’s Story”


Recording the story via FlipCam


News Coverage Followed Afterwards…

Live “Tweeting” at a Wedding

Live Tweeting at a Wedding

http://www.youtube.com/rehabinstitute#p/a/u/0/6-AwqJGmh6k

From YouTube to “The Today Show”

•RIM’s “Walk for Love” YouTube video series (filmed at $0 cost with FlipCam use by internal staff) has over 60k views since Feb 2011 and around 2 million total impressions from the Twitter and Facebook pages of local and national media who followed the story; has amounted to over $20k in referrals from patients who found out about DMC thru videos

THE END

Questions? CONTACT INFO

Twitter

@DMC_Julian -AND- @DMC_Heals

YouTube

www.youtube.com/detroitmedicalcenter

Website

www.dmc.org

Flickr

www.flickr.com/DMC_heals

Facebook

www.facebook.com/DMCheals

the adventures of @dmc_julian: how a hospital system uses social media julian bond social media...

Documents

julian slide

wedding slide

morning slide

space slide

end slide

people of dmc slide

dmc social media slide

facebook twitter slide