the agile dilemma: applying christensen's work to the agile movement
DESCRIPTION
Agile fancies itself as the ultimate "disruptive influence," tossing aside decades of entrenched processes and methodologies. The term "disruptive technology" comes from Dr. Clayton Christensen, in his book, "The Innovator's Dilemma." If the book is to believed--and it was voted as one of the five most influential business books of all time by "The Economist--then disruption comes to every market, always. So what will disruption look like to Agile? Originally presented at Agilepalooza Austin, these slides accompanies remarks by Russ Fletcher, Managing Director of Davisbase Consulting. Fletcher suggests two areas of concern for agilists--narrow market definition and Agile "purists."TRANSCRIPT
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© 2013 Davisbase Consulting, LLC
The Agile dilemma How Disruption May Come to the
Ultimate Disruptive Influence
Agilepalooza, December 2013
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
PresenteR• Russ FletcherVice PresidentFederal Agile Practice ManagerDavisbase Consulting
• 20+ years of IT management experience
• Agile coach and trainer of 1000’s of students over the past four years
• Practice leader for Agile adoption in US federal government
• BS, MIT; MBA, Brigham Young University
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
agile evangelism
(…this is my kitchen!)
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
Topics for today
• Concept of successful business disruption
• How Agile provided a disruption
• Why that should be a concern for the Agile community
• Where do we go from here?
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
dr. clayton Christensen
• Professor, Harvard Business School
• Five-time recipient of the McKinsey Award, given each year to the two best articles in the Harvard Business Review
• Rated top “thinker” in the world in 2013 and 2011, according to Thinkers50, a global ranking of management thinkers published every two years
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
the innovator’s dilemma
• Global Business Book award as best business book on 1997
• In 2011 voted by The Economist as one of the six most important business books ever written
• Introduced the concept of “disruptive technology”
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
disruptive technology
“Disruptive innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.”
www.claytonchristensen.com
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
Perf
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easu
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Time
Existing MarketLeader
Disruptive MarketEntrant
Actual Needs of Market
effects of disruption
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
Fu
ncti
on
ality
Time
Point-and-ShootCameras
Cameras onCell Phones
DigitalPhotography
example
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
repeated pattern• Large steel mills disrupted by “mini mills”
• Steam-and-pulley front loaders disrupted by hydraulics
• Enterprise software vendors disrupted by open source
• The repeated and ongoing disruption in computer storage
• Hard drives to floppy disks to thumb drives to cloud to ...?
• “...the fruit flies of the business world...”
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
CHRISTENSEN’S CONCLUSION
Companies and technologies thatdo not pay attention to
disruptive influencesare bound to be damaged or replaced by those influences.
Companies and technologies thatdo not pay attention to
disruptive influencesare bound to be damaged or replaced by those influences.
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
So what’s the big deal?
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
Problem #1: Market definition
• Why did no railroad companies become airline companies?
• They defined themselves as railroad companies, instead of transportation companies
• What market does Agile serve?
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
problem #2: purists
• Why do people rigidly adhere to methodologies even when they know that there are better options?
• “You’re not Agile if you don’t ___________.”
• Scrum purists: no “Scrum-but...”
• Lean purists
• XP purists
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
Perf
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agile disruption
Waterfall
ITIL
EVM
RUP
CMMI
???
Lean principles
Scrum
XP
Lean SW Dev.
SAFe
Kanban?
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
Perf
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AGILE VS. PROJECT MANAGEMENT
PMBOK v.1
PMBOK v.3
PMBOK v.2
PMBOK v.4
PMBOK v.5
???
Scrum
CSM
PMI-ACP
ICAgile
???
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
what’s next for agile?
• Distributed open source teams?
• Expand beyond software development?
• Radical Management, by Stephen Denning
• The self-organizing corporation? The flash-mob business?
• Rewrite/adapt/extend the Manifesto?
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
spiritual agile manifestoWe are uncovering better ways of becoming spiritual
by living that way and helpings other to live that way too.Through our work we have come to value...
People and families over programs and sermonsActual service over good intentions
Caring for the poor over charitable donationsAdapting our doctrine over blind faith
While there is value to the items on the right, we value the items on the left more.
© 2013 Davisbase Consulting, LLC
www.davisbase.com @davisbase
‣Don’t get trapped as a purist
‣Expand your knowledge horizon beyond your particular flavor of Agile
‣Broaden the market definition
‣ Inspect and adapt always. In other words...
Evolve or die by disruption!
Your Call To Action
© 2013 Davisbase Consulting, LLC
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