the “amazon model” and “community model” - the intersection of lms and learning 2.0
DESCRIPTION
TRANSCRIPT
The “Amazon” and “Community” Models:The Intersection of Community and Learning
David WilkinsSenior Director, Social Learning SolutionsMzinga
[email protected]@dwilkinsnh on Twitterdwilkinsnh on Facebook, AIM, LinkedIn etc…
Agenda
Where are we now and how did we get here?Cultural driversIssues, historical and present day
Where should we be going?Roadmap to Learning 2.0 phase 1 – Amazon modelRoadmap to Learning 2.0 phase 2 – Community model
What is the instructional designers role in all of this?Q&A
How did we get here? And where are we?
How did we get here? And where are we?
A Brief History of Human Communication
Model
Time
1 : 1 1 : Many Many : Many
1900’s 1900’s 2000
Premise #1: the nature of human communication has changed
A Brief History of Human Communication
Model
Time
1 : 1 1 : Many Many : Many
1900’s 1900’s 2000
Premise #1: the nature of human communication has changed
World-wide Demographic Issues
Premise #2: the workforce has changed and will continue to changeIn brief:
Older, more knowledgeable people are retiring, resulting in a talent and expertise shortageYounger, more technically savvy people are entering the workforce, resulting in new expectations around collaboration and networking
Long-standing Issues in Performance
87%
13%
Informal Learning Formal Learning
Source: Jay Cross Informal Learning- The Other 80%Informal Learning, 2007
1 : Many 1 : 1
Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo)
Long-standing Issues in Performance
87%
13%
Informal Learning Formal Learning
Source: Jay Cross Informal Learning- The Other 80%Informal Learning, 2007
1 : Many Many :
Many
Premise #3: We’ve been standing on a whale fishing for minnows (Paul Saffo)
Why Social Learning -- my story
Content and Community
We need to rethink our learning modelsWe need to rethink contentWe need to rethink ADDIEWe need to rethink our roles
CommentsRatings
Blogs Social Networking
Documents *ECM*SharePoint*ERP, CRM
Courses Curriculums*LMS
Certification*LMSDiscussions
People and Community
What is the point of connecting to people?Find knowledge, content, expertise through peopleEstablish trust to enable information flowRecruiting, retention, innovation, productivity
We need to rethink Talent Management
People and Community
What is the point of connecting to people?Find knowledge, content, expertise through peopleEstablish trust to enable information flowRecruiting, retention, innovation, productivity
We need to rethink Talent Management
How do we get there?
LMSLMSLMSLMS
Most of the industry today
Time and cultural maturity Time and cultural maturity
Str
ate
gic
im
pact
an
d R
OI
Str
ate
gic
im
pact
an
d R
OI
LMSLMS
SocialMedia SocialMedia
Stage 2?
Time and cultural maturity Time and cultural maturity
Str
ate
gic
im
pact
an
d R
OI
Str
ate
gic
im
pact
an
d R
OI
CommunityCommunity
LMSLMS
SocialMedia SocialMedia
Stage 3?
Time and cultural maturity Time and cultural maturity
Str
ate
gic
im
pact
an
d R
OI
Str
ate
gic
im
pact
an
d R
OI
CommunityCommunity
Stage 4?
Time and cultural maturity Time and cultural maturity
Str
ate
gic
im
pact
an
d R
OI
Str
ate
gic
im
pact
an
d R
OI
Two models
Two modelsSocial media and networking *about* a learning resource.Social media and networking for it’s own sake.
Amazon Model
Community Model
IdeaShare
Blogs
Discussions
Chat
Formal LearningFormal
Learning
File Library
Social Networking
Why the Amazon model?
Networking before, after and during formal learningExpertise locationDesign for change: blogs, discussions, wikisFinding and learning from a variety of perspectivesMost effective learning happens *after* formal instruction during debriefMost information in the enterprise is not stored in courses, knowledge management, or formal anythingRatings and comments provide another vehicle to rate value of content
Increasing the value of content & expertise
Premise: content and expertise are only valuable when they are found and usedContent / expertise that can’t be found is uselessAnything that increases the use and reach of content / expertise increases value and ROI
Content / Expertise
Ratings, Tagging, Linking
Recommendations
Valu
eV
alu
e
Rachel Happe
Two models
Two modelsSocial media and networking *about* a learning resource.Social media and networking for it’s own sake.
Amazon Model
Community Model
IdeaShare
Blogs
Discussions
Chat
Formal LearningFormal
Learning
File Library
Social Networking
Why the Community model?
Communities of practice (groups, sub-groups)New hire networksAlumni networksSubject area networksAffinity networks
Connecting leaders or experts together80% of the skills and knowledge people use in the workplace does not come from formal learningTalent Development – this is how Millennials thinkTalent Retention -- capture Boomer expertiseBonus: connect Boomers to Millennials as mentors
Role changes
Look outside our space:iReport, InnocentiveIdeaStorm, MyStarbucks, Proctor & Gamble etc…
Some reporters shift into editorial roles / vettingSome researchers and strategists shift into coordinators, facilitatorsCore skills a 2.0 company needs?
Sharing expertise, connecting the dotsCommunity culture, wisdom of the crowds…
“Teach a man to fish” or “Teach a man to teach”?Do you want to be the pipe or the plumber?
New Skills and Competencies?
Community ManagementEditing and ProducingCoordinating and FacilitatingModerationSeeding, Connecting, and RecommendingZen Mastery – Give up control to get controlOthers?
Homework
The Long TailWe Are Smarter than MeGroundswellBlogs
http://www.mzinga.com/en/AboutUs/OurTeam/Thought_Leaders/Dave_Wilkins.aspTony Karrer, Stephen Downes – and then follow all their links ; )
White Papershttp://www.mzinga.com/en/Community_Technology/Resources/White_Papers/
Articleshttp://www.clomedia.com/features/2008/May/2195/index.phphttp://www.clomedia.com/in-practice/2008/May/2196/index.phphttp://www.learningcircuits.org/0408_wilkins.htmlhttp://www.talentmgt.com/talent.php?pt=a&aid=701
QuestionsCommentsOther areas of discussion