BLUE HILL RESEARCH

The Analytic Hero’s Journey

December 11, 2014

Hyoun Park

James Haight

STASIS TRIGGER THE QUEST SURPRISE

CRITICAL CHOICE CLIMAX REVERSAL RESOLUTION

What is the status quo?

How have you

benchmarked your

environment?

How did you identify

the need for change?

What are the key

contributors and

metrics to measure?

Reality always sets in

with unexpected

findings?

Can you make a

decision based on your

metrics?

The result of the

decision.

Unexpected benefits,

consequences, or

followups.

Current state.

Joseph Campbelland

The Analytic Hero’s Journey

Stasis is often confused with analysis:

basic dashboards and ongoing log and

time-series analyses.

STASIS

What is the status quo?

benchmark your environment.

EVEN SO,

$24,300

$16,500

$0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000

Well documented Sales

Poorly documented Sales

Sale

s t

yp

e

Average Amount of Sale

TRIGGER

How did you identify the need for change?

Best shown as

a simple comparison

Month List

1 25

2 50

3 100

THE QUEST

What are the key contributors and metrics to measure?

This is often the most

challenging set.

Prioritize based on the key triggers.

Don’t just add metrics because you can.

When your analysis

provides unexpected

results, don’t rule them

out just because they

don’t fit into your

personal world view.

$5,000,000

$(6,000,000)

$(20,000,000)

$(25,000,000)

$(20,000,000)

$(15,000,000)

$(10,000,000)

$(5,000,000)

$-

$5,000,000

$10,000,000

2013 2014 2015

Year

Pro

jecte

d R

even

ue

SURPRISE

Reality always sets in with unexpected findings.

CRITICAL CHOICE

Can you make a decision based on your metrics?

Have you transformed a process?

Have you saved money?

Have you increased your customer base?

CLIMAX

The result of the decision.

This is where you show off your success!

RESOLUTION

Current state

Bring back your Status-era dashboard,

show your results, and include all new

data and findings.

Hyoun Park

ABOUT THE PRESENTER

CRO

Hyoun Park is the Chief Research Officer at Blue Hill Research where he oversees research practices in Business Intelligence, Analytics, EnterprisePerformance Management, Data Management, Financial Operations, LegalTechnologies, GRC, Enterprise Mobility, Internet of Things, and TechnologyExpense Management. Park holds a MBA from Boston University and a B.A.degree in Women's and Gender Studies from Amherst College.

@hyounpark www.linkedin.com/in/hyounpark

James Haight

ABOUT THE PRESENTER

Research AnalystJames Haight is a research analyst at Blue Hill Research focusing on data visualization, analytics, and emerging enterprise technologies. He also hosts Blue Hill's Emerging Tech Roundup Podcast, which features interviews with industry leaders and CEOs on the forefront of a variety of emerging technologies. Prior to Blue Hill Research, James worked in Radford Consulting's Executive and Board of Director Compensation practice, specializing in the high tech and life sciences industries. Currently he serves on the strategic advisory board of the Bentley Microfinance Group, a 501(c)(3) non-profit organization dedicated to community development through funding and consulting entrepreneurs in the Greater Boston area.

@James_Haight https://www.linkedin.com/in/jamesthaight