the anatomy of a design argument
TRANSCRIPT
UX HONG KONG #UXHK FEB 24, 2017
DESIGN ARGUMENT
THE
OF AANATOMY
@CORNELIUX
inspired by “Thirteen Stripes, Fifty Stars” by
DESIGN IS POLITICS...
DESIGN IS POLITICS
“CAPACITY FOR DISCOMFORT”@JJG
THE DESIGN PROCESS
TOOTHPASTEFORDINNER.COM
THE DESIGN PROCESS
RESEARCH CONCEPT/PROTOTYPE DESIGN
DANIEL NEWMAN
BILL BUXTON
MAKING DECISIONS
“THESE AREN’T THE DESIGNS YOU’RE LOOKING FOR...”
Confidence
Experience0%
100%
DUNNING-KRUGER EFFECT
None Expert(knowledge)
*Nobel Prize Psychology 2000
UX PROFESSIONALS
User EvidenceUser ResearchDesign Theory
Usability Testing Results, User MetricsContextual Inquiries, Ethnography, Interviews, etc.)Elements (Line, Shape, Typography, Color, etc.) Patterns, Principles (Proximity, Contrast), Laws (Fitts’ Law, etc.)Design Validation Stack by Cennydd Bowles and James Fox
MAKING DECISIONS
BUSINESS ANALYSTS
User Acceptance Testing, Process Metrics JAD Sessions, Focus Groups etc.
Business principles (efficiency, process streamlining, risk analysis etc.)
EvidenceBusiness ResearchBusiness Theory
Business Validation Stack by @Corneliux
MAKING DECISIONS
UX PROFESSIONALS BUSINESS ANALYSTS
User EvidenceUser ResearchDesign Theory
EvidenceBusiness ResearchBusiness Theory
MAKING DECISIONS
User EvidenceUser ResearchDesign Theory
EvidenceBusiness ResearchBusiness Theory
MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS
Elements, Principles, Laws
Principles(Efficiency,Streamlining, etc.)
Deductive Logic Argument
User EvidenceUser ResearchDesign Theory
EvidenceBusiness ResearchBusiness Theory
MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS
Ethnography, Interviews, Diaries
JAD Sessions,Focus Groups
Inductive Logic Argument
VERBALIZING NEEDS
People participate with their guards up,
skeptical and critical.
People can stop themselves from
retaining facts
BUSINESS (FORMAL CONVERSATION)
FAST COMPANY
Stories are much easier to synthesize
People cannot stop themselves from remembering stories
UX (STORY-BASED CONVERSATION)
User EvidenceUser ResearchDesign Theory
EvidenceBusiness ResearchBusiness Theory
MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS
Ethnography, Interviews, Diaries
JAD Sessions,Focus Groups
Inductive Logic Argument
User EvidenceUser ResearchDesign Theory
EvidenceBusiness ResearchBusiness Theory
MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS
Usability Testing User AcceptanceTesting
Physical World Tested Argument
MAKING DECISIONSUX PROFESSIONALS BUSINESS ANALYSTS
User EvidenceUser ResearchDesign Theory
Evidence
Business ResearchBusiness Theory
. . . . . . . . . . .
. . . . . . . . . . .
$Usability Testing
User AcceptanceTesting
Probability of design project success
MAKING PROJECTIONS
Hiring delay between lead BA and lead UX designer
Probability of conflict between BA and UX
0
100%
2 months
@corneliux
THANK YOU.
#UXHK