the anti - smoking team
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The Anti - Smoking Team. The Evils of S moking! . Smoking – previous campaigns. Campaigns against have been used aggressively since the 1960’s . 1960’s Anti Smoking Ads. Smoking – previous campaigns. Campaigns against have been used aggressively since the 1960’s - PowerPoint PPT PresentationTRANSCRIPT
The Anti - Smoking Team
The Evils of Smoking!
Smoking – previous campaigns
• Campaigns against have been used aggressively since the 1960’s
1960’s Anti Smoking Ads
Smoking – previous campaigns
• Campaigns against have been used aggressively since the 1960’s
• Numerous campaigns over the last 50 years
Samples of previous anti – smoking images.
Samples of previous anti – smoking images.
Samples of previous anti – smoking images.
Image Targets
• Financial implications
Image Targets
• Financial implications• Health problems –Blood pressure.
Image Targets
• Financial implications• Health problems –Blood pressure.• Health problems - Fertility
Image Targets
• Financial implications• Health problems –Blood pressure.• Health problem – Fertility• Implications of lifestyle and image
Personal Financial Cost
• Cigarettes per day• 10 20 40• 1 year £1,500.15 £2,912.70 £5,825.40 • 2 years £3,000.30 £5,825.40 £11,650.80 • 10 years £15,001.50 £29,127 £58,254
Source :- http://www.wellbeinghypnotherapy.org.uk
Costs to the NHS
• In 2006/2007 smoking cost the NHS£2.70 billion or around £50 million per week
Costs to the NHS
• In 2006/2007 smoking cost the NHS£2.70 billion or around £50 million per week
Weekly costs £20m on Hospital Admissions£10m on GP consultations.Remainder on outpatients, and prescription costs
Source ASH/BHF
Money burning Image
Health - Fertility
• The effects of smoking and fertility are well documented.
• Campaigns have concentrated on the effects on the unborn child.
Health - Fertility
Health - Fertility
Health - Fertility
• Images showing the effects on fertility are less common.
Health – Fertility - Facts
• Most medical scientists agree smoking can affect fertility.
Health – Fertility - Facts
• Most medical scientists agree smoking can effect fertility.
• Smoking by either partner harms the ovaries, and may lead to early menopause.
Health – Fertility - Facts
• Most medical scientists agree smoking can effect fertility.
• Smoking by either partner harms the ovaries, and may lead to early menopause.
• Men who smoke have a lower sperm count.
Health – Fertility - Facts
• Most medical scientists agree smoking can effect fertility.
• Smoking by either partner harms the ovaries, and may lead to early menopause.
• Men who smoke have a lower sperm count.• Smoking increases the risk of spontaneous
miscarriage.
Health – Fertility - Facts
• Most medical scientists agree smoking can effect fertility.
• Smoking by either partner harms the ovaries, and may lead to early menopause.
• Men who smoke have a lower sperm count.• Smoking increases the risk of spontaneous
miscarriage.• It takes twice as long to conceive when smoking
during IVF attempts• Source American Society for Reproductive Medicine.
Image of Pregnancy tester
Health Impact - Blood Pressure
• Direct links between blood pressure and smoking less defined.
Health Impact - Blood Pressure
• Direct links between blood pressure and smoking less defined.
• Causes arteries to narrow
Health Impact - Blood Pressure
• Direct links between blood pressure and smoking less defined.
• Causes arteries to narrow• This leads to higher risk of heart disease.
Health Impact - Blood Pressure
• Direct links between blood pressure and smoking less defined.
• Causes arteries to narrow• This leads to high blood pressure• Leading to higher risk of heart disease.
Health Impact - Blood Pressure
• We found blood pressure has not been a common anti-smoking image.
Blood pressure image.
Social and Skin Effects of Smoking
• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
Social and Skin Effects of Smoking
• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
• Smoking affects the ageing process.
Social and Skin Effects of Smoking
• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin,
causing wrinkles to develop.
Social and Skin Effects of Smoking
• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.
• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin,
causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate
Social and Skin Effects of Smoking
• We wanted to emphasise the effects of ageing and how smoking affects all sides of life.
• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin, causing
wrinkles to develop by reducing the oxygen the body needs to rejuvenate
• Even the facial movements caused by the act of smoking, squinting blowing etc cause increased facial wrinkles.
Source:- Lovell Dale MD Mayo Clinics
Social and Skin Effects of Smoking
• Ageing images of twins, one a smoker, one who isn't.
Social and Skin Effects of Smoking
• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.
Social and Skin effects of Smoking
• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.
• We shot our model smoking and holding the pregnancy tester.
Social and Skin effects of Smoking
• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.
• We shot our model smoking and holding the pregnancy tester.
• We hoped to convey the despair and the filth of smoking
Proposed poster locations
• Hospitals, GP Surgeries, Clinics, Health Centres• Waiting rooms (Stations and Bus terminals)• Schools, Colleges, Universities• Busy corridors of public buildings
Current Posters
Evidence of campaign failures
Locations
Development
Locations
Development
Location
Development
Location
Development
