the app effect
TRANSCRIPT
Mobile App Industry
• 2013 – The mobile app economy continues to show impressive growth all round– Annual volume of smartphone
app downloads will reach 56 billion this year, says ABI market research
– Google’s Android will account for 58% of the total app share, with Apple’s iOS commanding 33% annually
– Microsoft’s Windows Phone at a little less than 4% and BlackBerry trailing with 3%
Types of Apps
• Games/Social Networking– 79% of the time on mobile apps is spent on social media and gaming apps
• Videos/Movies– Video sharing occurs mainly (56 %) through social media, but also (44 %) by
physically sharing their device with people nearby. Texting, emailing and YouTube are also significant sharing channels.
• News– Mobile business apps were worth $25 billion last year; will double by 2017
• Maps/Navigation• Shopping
– From 2010 to 2011, the number of mobile retail apps increased by 350%– 25 percent of consumers engage in online shopping only via mobile
• Banking/Finance• Weather
Mobile Apps vs. Mobile Websites
• Mobile apps are convenient, faster and easier to navigate
• Mobile apps offer personal discounts and vouchers based on consumer’s interest
• Mobile apps allow easy access to product and store information
• Creating a mobile website can grow your mobile user base and lead them to download your application
• Mobile websites deliver the entire brand experience
Mobile app is the game changer here but not without mobile websites.
Adoption Rate of Mobile Apps
* A survey across these countries showed that consumers want to use more or the same number of apps that they are currently using but not less.
Mobile Apps Market Analysis - Top 4 App Publishers (iPhone India)08.01.2013 – 09.02.2013
*Downloads indicate an app's popularity among consumers and are an indicator of it’s
market success
Country Rank Global Rank Publisher Apps Published Downloads of
Apps
1 7Imangi Studios
LLC (Temple Run etc.)
13 479,000
2 17 Kiloo (Subway Surfer etc.) 4 331,000
3 9 Facebook Inc. 4 186,000
4 8Supercell (Clash of Clans & Hay
Day)2 154,000
Source: XYO data
Building a Successful Mobile App
• Solve a problem• Interactive functionality• Effective usage
• User experience• Deliver quality with value
• Single point focus• Pick one thing and do it well
• Mix n’ Match• Integrate existing resources – Social media/location
• Update• Keep things fresh with regular updates and new features
MobStac and App Development
Building Native mobile app for iOS-powered devices such as iPhone & iPod Touch (iOS version > 4.0)
Also, Native tablet app for the iOS-powered iPad (iOS version > 4.0)
And Native mobile app for Android-powered devices (Android version > 2.1)
Delivering ‘The App Effect’
Mobstac’s cloud allows publishers and businesses to easily manage and track their mobile sites and apps from any Internet-enabled device while the professionals at Mobstac keep it up-to-date and running efficiently for you and your customers.
– Mobile websites– Touchsite – Tablet website– Customized apps– 24/7 engineering support
Mobile is the new web
• MobStac converts your existing online content into mobile & tablet websites that can be accessed across every available device
• Key features of MobStac– Unified dashboard to easily manage your mobile sites and
apps– HTML5 enabled assets– Seamless integration with your existing CMS / Website
Try MobStac NOW
(It’s free)
Wondering if you need a mobile presence? Call us for a FREE consultation
Isis Singh | Content MarketingEmail us: [email protected]
Call us: +1 (408) 413 3613
