the art and science of viral marketing

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the old way !

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new customerspaid ads

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the new way 🌟

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happy customer💜

new customersnew customers

how does one group of customers leads to another group of customers?

tacticsconsumer behavior

metricsx x

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art

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science

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=sustainable viral growth

modeling viral growth .🔬

applying consumer behavior: why do people share?

the shed at dulwich 🍽

#18,149

menu comprised of moods 😯

controversial photos 😱

#1

“I realize what it is: the appointments, lack of address and general exclusivity of this place is so alluring that people can’t see sense. They’re looking at photos of the sole of my foot, drooling. Over the coming months, the Shed's phone rings incessantly.O

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“I realize what it is: the appointments, lack of address and general exclusivity of this place is so alluring that people can’t see sense. They’re looking at photos of the sole of my foot, drooling. Over the coming months, the Shed's phone rings incessantly.gamification

“I realize what it is: the appointments, lack of address and general exclusivity of this place is so alluring that people can’t see sense. They’re looking at photos of the sole of my foot, drooling. Over the coming months, the Shed's phone rings incessantly.exclusivity

“I realize what it is: the appointments, lack of address and general exclusivity of this place is so alluring that people can’t see sense. They’re looking at photos of the sole of my foot, drooling. Over the coming months, the Shed's phone rings incessantly.remarkable

ExclusivityGamification Remarkablex x

tactics: how to engineer virality through referral marketing

how we made sunscreen go viral 🦄

the milestone concept 🎯

analytics: forecasting and optimization

forecasting and optimization 🤓

forecasting and optimization 🤓

forecasting and optimization 🤓

6 lessons learned after studying 3,468 referral marketing campaigns

6 Have 4-5 Milestones to incentivize

people to push for more referrals

6 The 1st Milestone should be

easily achievable (1-3 referrals)

6 The last Milestone should be

difficult for people to get to it (eg. 50-200 referrals)

#1 milestone structure

#2 offline WOM counts for 80% of total WOM

#3 memorable referral codes for Instagram stories

#4 showing off people amplifies social currency

#5 80% of referrals come from up to 2 sharing channels

6 Twitter saw the highest

share/referral ratio: 46% of shares resulted in a referral.

As far as shares, Facebook was where the campaign took off. 25% of shares resulted in a referral, but it had 3X more total shares.

6 From total invites sent, 50%

were sharing a link on social media and 50% via email.

90% of conversions were coming from email.

Unicorn Snot #B2C Big SaaS CRM #B2sB

#6 engagement hooks leads up to 40% more shares

say hello! 😀

savvas@viral-loops.com