the art of brand engagement & social listening (part 2)
TRANSCRIPT
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listen better
How and Why
@samoakley
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This presentation is just pictures…
www.stashmetrics.com/listenbetter
Use this link to grab a white paper that covers what I spoke about in a far
better way.
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Who the…
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• Be interested in the other person
• Don’t interrupt or talk about yourself
• Show understanding and empathy
How to listen…
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Why that’s hard
Last 2 years
Re
st
of
hu
man
his
tory
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Entertainment /being of use
Relationshipbuilding
Involvement Identity Building
Cutting through
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1. Listen when they talk about
themselves not about you
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2. Show empathy – let
their tastes affect yours
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3. Listen to who
they are, don’t
just count them
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4. Put yourself in
their shoes
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5. Listen
constructively
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