the art of green 011010 v2 0
TRANSCRIPT
Museums Association Conference,
Manchester, UK
6th October 2010
The Art of Green:
Can Changing Behaviour
Save Energy at Manchester
Art Gallery?
Catriona Morgan
Principal Manager: Visitor
Services and Operations
Manchester City Galleries
Raphael Lozano Hemmer18 September 2010 – 30 January 2011
Erik Bichard
Professor Erik Bichard
Regeneration and Sustainable
Development
University of Salford
Context of the Project (1)
•SAVE ENERGY funded through the EU
Competiveness and Innovation Framework
Programme (CIP) –
• Includes 15 partners in 5 cities (Lisbon,
Leiden, Lulea (Sweden), Helsinki and
Manchester.
•30 month duration ending August 2011
Context of the Project (2)
•Energy Monitoring Kit - via Carbon
Innovation Fund, Manchester City Council
•Lighting Changes (Tungsten to LEDs) -
funded by Renaissance North West -
MLA’s programme to transform England’s
regional museums.
Living Laboratories
• Each city picked a pilot building. In Manchester it’s the Art Gallery
• Owned and run by the City
• 400,000 visitors a year : £35M refurbishment in 1998 (Grade I & II listed)
• Project partners are Manchester Digital Development Agency (part of the Council), University of Salford and the art gallery
The Building - external
The Building - internal
Project Objectives
• Contribute to City’s target of a 41%
reduction in CO2 emissions (against 2005
levels) by 2020.
• Monitor and reduce energy use in the
gallery -specifically:
• In the atrium
• In lift usage
• In the catering areas
• By replacing inefficient lighting with LEDs
Tactics and Strategies
• Technology-based approaches
• Behaviour-based approaches
Energy Saving Behaviour Change
System
Radio Data
Collection
Data
Processing
Local
Display
Wireless Data Collection
• The mode of wireless operation needs to be
understood to ensure that it meets project
requirements
• Radio coverage can be dramatically improved by
careful location of transmitters and use of repeaters
• Installation of wireless sensors is low
cost and suits buildings sensitive to
installation works
• Data lost due to transmission
problems causes major problems
with a real time data system
Comparison is Key to Understanding
• Consumption must be
compared with a baseline in
order to determine good /
average / bad performance
• If consumption does not follow a predictable
pattern during the day then real time performance
needs to be interpreted in the context of total day
consumption
• Errors in the baseline data due to radio
transmission issues can significantly compromise
understanding of performance
Real Time Displays
• Small screen devices are
becoming more flexible at
lower cost
• Web pages can be
transmitted via WiFi to
display any form of text and
images
• In a public building the potential for theft and
damage needs to be considered
• Screen messages must be engaging and relevant
to stimulate behaviour change
Denial
Confusion
Sustainable Decision-making
Is there a problem?
Do I care?
Do I know what to do about it?
Will the Solution Work?
What will my peers think of my behaviour?
After the Theory of Reasoned Behaviour, Ajzen and Fishbein, 1980)
Cultural Dynamics’ Value Modes
Reacts to
Problems
by…
Searches
for…
Pioneers Doing
something about
it themselves
Something new
and exciting
Prospectors Organising Something that
feels good
Settlers Calling for
someone to do
something
Something that is
safe
Beyond the Couch
• Commonly held that apathy is the main
enemy of motivating strategies to lessen
the impacts of global warming
• But some psychotherapists say inaction is
the result of caring too much, not too little
Key Question
How can we fuse the best elements of
technology with a clearer understanding of
the human condition to achieve
sustainable behaviour in museums?
Three ideas
• Create a reward scheme for staff based on
swipe/access cards that log when the stairs are
being used
• Set up a competition among catering staff teams
to see which one saves the most energy against
a pre-competition base-line and reward the
winners
• Inform lift-users about the implications of their
choice though creative electronic display boards
Part funded by the EU and the Carbon Innovation Fund (MCC)
Catriona Morgan: Manchester Art Gallery - [email protected]
Erik Bichard: University of Salford - [email protected]
SAVE ENERGY project:
Martine Tommis: Manchester City Council - [email protected]
www.ict4saveenergy.eu
http://manchester.community.ict4saveenergy.eu