the australian startup landscape
TRANSCRIPT
55% OF AUSTRALIANS ARE
INTERESTED IN ENTREPRENEURSHIP.
19% OF THEM ACTUALLY GO FOR IT.
That’s the highest conversion rate
on the planet.
IN THE WORLD FOR POPULATION
MOST LIKELY TO ENGAGE IN
ENTREPRENEURSHIP
AGE
0.5%
<20
4.2%
20-25
16.5%
25-30
18.4%
30-35
20.5%
35-40
14.7%
40-45
11.7%
45-50
7.5%
50-55
2.8%
55-60
3.2%
>605.6%VOCATIONALCERTIFICATE
DOUBLEBACHELOR
GRADUATE DIPLOMAOR CERTIFICATE
HIGH SCHOOL
MASTERS
PHD
BACHELOR
HONOURS
10.2%
9.6%24.5%
6.3%
26.4%
7.8%8.8%
EDUCATION
T H E P EO P L E
EXPERIENCE
FIRST TIME ENTREPRENEURS
FOUNDED 1 STARTUP
FOUNDED 2 STARTUPS
FOUNDED 3 STARTUPS
FOUNDED 4 OR MORE STARTUPS
54.6%
25.4%
8.6%6.4%
5%
EVENTS CRITICAL IN FOUNDING STARTUP
33.4%DISSATISFACTION
WITH PREVIOUS
JOB31.9%EXPERIENCE FROM FOUNDING
A STARTUP PREVIOUSLY
27.9%HAVING A SUPPORTIVE
PARTNER OR SPOUSE
23.7%A FUN PROJECT THAT BECAME A
VIABLE BUSINESS
23.7%CIRCUMSTANCES MADE HAVING MY
OWN BUSINESS DESIRABLE
23.3%MEETING MY CO-FOUNDERS
21%INSPIRATION FROM ATTENDING
STARTUP-RELATED EVENTS
20.2%INSPIRATION FROM DIRECT
CONTACT WITH STARTUPS
16%HAVING AN
ENTREPRENEURIAL FATHER14.8%INSPIRATION
FROM MEDIA
ABOUT STARTUPS
9.7%INSPIRATION
FROM A BOOK
9.4%HACKATHON
OR STARTUP
WEEKEND
7.4%BEING SINGLE
7.1%HAVING AN
ENTREPRENEURIAL
MOTHER
9.1%A SHORT EDUCATIONAL
COURSE ON STARTUPS
6.5%A UNIVERSITY-BASED
ENTREPRENURIAL
PROGRAM
6.2%COMPETING FOR A
PRIZE
5.5%GRADUATION FROM A
SCHOOL OR UNIVERSITY
5.5%REDUNDANCY
T H E I R WO R L D
POPULAR STARTUP INDUSTRIES
FINTECH RETAIL CONTENT
/MEDIA
IOT EDUCATION MARKETING SOCIAL
MEDIA
MEDTECH FITNESS/
WELNESS
AI TRAVEL TRAVELFOOD FOODWEAREBLES WEAREBLESA.R/V.R. A.R/V.R.GAMING GAMING
15.9% 14.8% 14.4% 12.7% 12.1% 11.7% 9.9% 9.3% 9.1% 6.4% 5.8% 5.4% 4.5% 4.2% 4%
TOP CITIES FO STARTUPS
SYDNEY SYDNEY
MELBOURNE MELBOURNE
HOBART HOBART
PERTH PERTH
CANBERRA CANBERRA 34.7%
13.9%
1.4%
7.2%
5.9%
BRISBANE BRISBANE
GOLD COAST GOLD COAST
ADELAIDE ADELAIDE
9.3%
4%
4.4%
STARTUP OFFER
NICHE PRODUCTS/SERVICES IN
EXISTING MARKETS
NEW PRODUCTS/SERVICES
THAT HAVE CREATED NEW
MARKETS
IMPROVED PRODUCTS/SERVICES
IN EXISTING MARKETS
42% 30% 22%
CHEAPER PRODUCTS/
SERVICES IN EXISTING
MARKETS
5%
STARTUP OFFER
SAID THEY COULDN’T
LAUNCH WITHOUT THEM
SAID THEY IMPROVED THE
QUALITY OF THEIR PRODUCT
SAID THEY GOT THEM TO
LAUNCH MORE QUICKLY
OF STARTUPS USED
ACCELERATORS/INCUBATORS
OF STARTUPS USED
ACCELERATORS/INCUBATORS
25%40%
SAID THEY GAVE THEM ACCESS
TO INVESTORS THEY COULDN’T
HAVE REACHED OTHERWISE
39% 36% 25%
WOULD NOT RECOMMEND
THEM
2%
VENTURE CAPITAL INVESTMENTS IN STARTUPS
2011 2012 2013 2014 2015
800m
700m
600m
500m
400m
300m
200m
100m
0m
678m
That’s a 510% increase in 4 years