the barcelona code
DESCRIPTION
Agustin cordonTRANSCRIPT
The Barcelona CodeDLD – Tel Aviv – September, 2014
Accesible and
well connected
with the rest of
the world
Life Style
Olympic
Games
Weather
Beaches
Mediterranean
Gaudi
Achitecture
Gastronomy
Football Club
Barcelona
Culture
Design
BARCELONAWhat people know about Barcelona
2 /
All
BARCELONA
Mobile World Congress
85,916 total attendees
(+18% from 2013)
201countries
represented
3099media attendees
350M €ECONOMIC
IMPACT FOR THE
CITY
Mobile technologies enhance people’s lives
and enable new economic models underpinned by
entrepreneurship and innovation.
THE MOBILE WORLD CAPITAL IS A SHARED VISION AND
COLLECTIVE ACTION FOR CHANGE, USING MOBILE AS A
CATALYST.
CHANGING
TOGETHER
OUR VISION
4
TALENT KNOWLEDGE CONNECTING
PLATFORMS
QUALITY
OF LIFE
BARCELONACity’s real assets for mobile transformation
• 8 prestigious
Universities
• IESE/ ESADE top 5
Business Schools
• Competitive cost of
skilled labour
• Creative designers and
developers ecosystem
• Large number of
R&D Centers
• Network of scientific
parks
• Increase of 75% in
scientific publications
from 2000 to 2007
• 22@: the new city
district where more
than 1500 innovative
companies have set
up
• 1st European city in
quality of life for workers
• Open city (18%
foreigners)
• Pleasant climate, city
beaches, green spaces,
extensive cultural offer,
innovative cuisine and
modern public transport
• Tourism: 10th
destination city of the
world, 4th in Europe
• 145 events per year
• Main Trade Shows
(Mobile World
Congress, Smart City
Expo World Congress,
4YFN, ...)
• Festivals (Sónar, Offf,
Primavera Sound,
Sitges Fantastic Film
Festival…)
• Corporate Conventions:
World’s 3rd most
popular congress city
and 6th city in the world
for convention tourism.
5 /
• European startups raise up
to 94 % less capital in all
stages of the startup
lifecycle than their US
counterparts
• “Death valley”: Funding
opportunity between 0,5M €
and 3M € as post
accelerator programs
startups don’t find funds to
be able to launch their
products into the market
• Link knowledge assets with
entrepreneurs and funding
• Public sector commited to
create demand for innovative
products
BARCELONAA huge opportunity
for investors and new ventures
ENTREPRENEURS
CRITICAL MASS
• Entrepreneurial activity
rate (7,9% of working-age
population): Big potential
for growth.
• Highest number of
startups in Spain.
• Commitment from the
public-private sector to
reach the top 5 european
startup ecosystems
VENTURE CAPITAL &
BUSINESS ANGELS
KNOWLEDGE FROM
R&D TO MARKET
6 /
COMMITMENT
This global ambition has the complicity and the active participation
of the private and public sector
FOUNDING PARTNERS:
EU ALIGNMENT:
INDUSTRY:
MWCB programmes are aligned with the “Europe 2020 Agenda” strategy
7 /
INITIATIVES FOR CHANGE
A hub for mobile and digital business while focusing on
social priorities for people
ENTREPRENEURSHIP
AND INNOVATION
Attitude
To improve the entrepre-
neurial culture of the new
generations (and not that
new).
INITIATIVES
mSchools
Mobile Tech camps
Startup weekends
Global startup youth
Growth
To consolidate the mobile
community, and boost the
ecosystem.
Scale
To develop Barcelona as a global
mobile innovation benchmark.
INITIATIVES
4YFN
Ambassadors
program
Talent fair: up
INITIATIVES
Mobile acceleration hub
mStartup Barcelona
Mobile Tech Edge Incubator
Mobile vertical fund
Time
INMEDIATE LAUNCH
10
To become a benchmark in global mobile innovation
and a good place to start a new mobile business
ENTREPRENEURSHIP
AND INNOVATION
LAUNCHED
450 entries
MOBILE START-UP
COMPETITION
INTERNATIONAL
AUDIENCE & INVESTORSMEDIA
COVERAGE
11 /
67countries & 100 VCs1.643impacts
5 continents
200selected projects
134 journalistsfrom 14 countries10
finalists
ENTREPRENEURSHIP
AND INNOVATION
4 Years from Now is an initiative of Mobile World Capital Barcelona.
An international event focused on mobile entrepreneurship and
innovation which takes place during the Mobile World Congress.
Change the rules, change the tools, change the future
NEXT STEPS
• Expand to 10,000 students
• Launch Mobile History Map
October 2015
• Pilot mSchools Lab
• Pilot mSchools Market
>13
To promote mobile education, opening up new ways of teaching and
learning that improve achievement and employability
Encourage learning
with Mobile
To support students, parents,
teachers and schools to enable
new ways of teaching and
learning using mobile
technology.
Improve digital Skills Create an open environment
To promote digital skills and
entrepreneurial spirit.
To increase accessibility of mobile
technology content and solutions
to all.
mHEALTH
Wellness • Chronic Diseases • Mental Health • Pharma
Enablers
To accelerate the adoption of
solutions and best practices
through standards definition and
proven methodologies.
Get mHealthy Raising awareness
To engage citizens in using
mHealth and generate public
demand for mHealth solutions.
To disseminate mHealth
information and foster the
community.
INITIATIVES
Standards & Interoperability
PHR mIdentification
INITIATIVES
mHealth CAT Plan
Vaccine App
INITIATIVES
mobilehealthglobal.com
Workshops
mHEALTH
15
To promote improvements in citizen’s health and welfare by
personalizing services based on mobile technology
SMART LIVING
SMART LIVING
mCommerce for
retail and tourism
To improve the shopping
experience: increase the
revenues of merchants, improve
the satisfaction and loyalty of
citizens and tourists.
Mobile in transport Mobile identity
To accelerate the roll out of
technology & mobile services
which improve user experience
(simple, secure and convenient)
while accesing the transport
system and travelling.
To accelerate the access to
secured government services
using mobile authentication and
identity.
17
To support the development of services improving people’s
interactions with the smart city they visit or live in
COMMUNITY
ENGAGEMENT
CREATIVITY
ENTREPREUNEURSHIP
INNOVATION
FEEL THE TECH - TOUCH THE FUTURE
COMMUNITY ENGAGEMENT
MOBILE WORLD CENTRE
Developing Mobile World Centre 2.0 as ‘the place to be’ for the community
19
MOBILE WORLD CAPITAL
BARCELONA
Join the mobile transformation.
See you in Barcelona.
Thank you!