Best webinar practices

Meghan@BigMarker.comCommunity Hero

Meghan

AgendaBefore webinar

• Choosing a topic, title, description

• Set a price• Choosing your

technology (and learn it)

• Appoint a moderator• Promote!• Plan your agenda

During webinar• Interactive

experience

After webinar• Follow up• Share recording• Plan next webinar!

Before your webinar• Choosing a topic, title, description• Set a price• Choosing your technology (and

learn it)• Appoint a moderator• Promote!• Plan your agenda

Topic, title and description

• Choose a topic that your are an expert in (find someone who is)

• First impressions count!

• Clear, concise, detailed

• “How to” or “learn to”

• Strong description

Price

• While most webinars are free, option to set a price

• Private webinars, private tickets

• Chip-in

Technology platform• Many to choose, limited

features

• Interactivity

• Capacity

• Price

Learn the technology (BEFORE)

• Be prepared for technical issues

• Learn your platform before the webinar occurs

• Be able to help attendees with any problems

• Remind attendees to test before also

• Moderate, keep things running smoothly

• Manage timing and agenda

• Answer attendees’ questions in chat

• Transition between speakers, topics, Q&A

Moderator

Promoting your webinar• 2 weeks prior, 2-3 days

before, 2 hours before

• Email invitations

• Social media

• Rotate sites

Plan• Reasonable length (45-75 min including Q&A)

• Organized

• Interactive

• Allocate time for multiple speakers (if applicable)

During your webinar

• Interactive

• Keep on schedule

Interactive• Engage and include

your audience

• Poll the attendees, ask them questions, listen to their comments (co-presenter/moderator)

Stay on schedule• Start on time

• End on time

• Keep each topic to your designated time

• Switch between speakers efficiently

• Remember to allow time for Q&A

Proper etiquette• Good posture

• Be respectful to questions

• Be patient with the technology

• Act professional

After your webinar

• Follow up with guests

• Share recording/promote

• Plan your next webinar

Follow up• Build relationships

and network

• Continue conversation in community

• Further engagement

• Thank you!

Share recording/promote• In the follow up, encourage

attendees to share the recording

• Post recording on social media

• Promoting after event, furthers the conversation

Plan your next webinar

• Improve and learn

• Get feedback from attendees

• Host more to grow your community

Encourage feedback

RecapBefore webinar

• Topic, title, description• Price• Technology• Appoint a moderator• Promote!• Plan your agenda

During webinar• Interactive

After webinar• Follow up• Promote• Plan next webinar!

The Future of BigMarker

• We have some exciting news

• A new webinar and web conferencing room is coming!

• And it is gunna be awesome• Built for FireFox and Chrome

Well, that’s awesome. How do I get in on it?

• Go to: http://blog.bigmarker.com/webrtc-and-the-future-of-bigmarker/

• Add your email. • We will let you know when you can

start trying it out.

Follow BigMarker• Help.bigmarker.com• Blog.bigmarker.com• YouTube.com/bigmarkervideos• Facebook.com/bigmarker• Twitter.com/bigmarker

Q&AMeghanMeghan@BigMarker.comCommunity Hero