“the best tasting all natural coconut water on store...

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Simply put… “The best tasting all natural coconut water on store shelves” 1932 W. Kinzie, Chicago IL 60622 • 888-880-9255 • www.COCO5.com

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Simply put…

“The best tasting all natural coconut water on store shelves”

1932 W. Kinzie, Chicago IL 60622 • 888-880-9255 • www.COCO5.com

• Founded in 2010 by an NHL Trainer and Managing Partner

• 100% self funded – no finance, no debt

• 2 years spent on research and development - Unique flavors - Best tasting coconut water

Overview

1932 W. Kinzie, Chicago IL 60622 • 888-880-9255 • www.COCO5.com

• Coconut Water is the fastest growing category in the US ‘ready-to-drink’ market - COCO5 is the fastest growing company in this category

• Runner up, 2011 BevNet “New Beverage Showdown”

Production/ Distribution• Distribution in US, Canada and Sweden• Supplying professional sports teams, college teams, high school teams and youth teams.

INCLUDING:NHL • AHL • NFL • NBA • NCAA - 2010 Stanley Cup Champions, Chicago Blackhawks, Mighty Ducks, Winnipeg Jets, Oilers, etc. - NFL Teams, Chicago Bears, Green Bay Packers, Pittsburgh Steelers, New England Patriots, etc. - Swedish Elite Hockey League and many more.

• State-of-the-art production and packaging facility - Current production capabilities of 1 million units per week - Capable of 2 million units per week

• Turnover in last 6 months in excess of $1 million• Partners with distributors in North America and overseas• Available in national convenience and grocery stores, schools, colleges, health clubs and speciality coffee shops, just to name a few.

Where it Came From

1932 W. Kinzie, Chicago IL 60622 • 888-880-9255 • www.COCO5.com

COCO5 is an innovative sports drink developed by a team of sports

nutritionists and NHL professional medicine experts determined to invent

a healthier beverage alternative for professional athletes and physically

active people of all ages.

Determined to correct the problem where traditional sports drinks failed

in helping athletes achieve peak performance, the goal was to create an

all-natural beverage to help health-conscious athletes:

• Replace fluids lost through sweat

• Restore electrolytes depleted during exercise

• Reduce cramping and gastric distress often experienced with conventional sports drinks

While eliminating chemical additives, dyes and high fructose corn syrup

found in leading fluid replacement beverages.

Nature’s Sports Drink

1932 W. Kinzie, Chicago IL 60622 • 888-880-9255 • www.COCO5.com

After years of research and testing, developers formulated a sports drink free of

chemical additives and preservatives with coconut water as its primary ingredient.

They found coconut water naturally contains the right balance of five essential

electrolytes your body loses during exercise: potassium, sodium, magnesium,

calcium and chloride. The naturally-sweet, great-tasting drink was appropriately

named “COCO5.”

• COCO5 is known as the all-natural fluid replacement beverage. It’s become

the trusted drink of choice for serious athletes and recreational

athletes, health-conscious individuals and discerning parents.

• Available in six delicious flavors, it’s naturally balanced to help replenish lost

fluids, electrolytes and minerals without unnecessary chemicals and preservatives.

A Drink for EveryonePerfect for:

• Athletes • Fitness enthusiasts • Children • Pregnant women • Senior citizens

Complete Hydration Powered

1932 W. Kinzie, Chicago IL 60622 • 888-880-9255 • www.COCO5.com

by Young Coconut Water

• Thanks to its strong isotonic and

all-natural health benefits, coconut

water is guaranteed to appeal to

health-conscious consumers

• The United Nation’s Food and Agricultural

Organization called coconut water “The Fluid of Life”

• Provides the same benefits as formulated sports drinks,

but in and All-Natural form

• NO high fructose corn syrup

• NO artificial flavors or colors

• Contains all of the 5 Essential Electrolytes

5 Essential ElectrolytesSodium (Na)

Sodium is an essential element for life. Sodium ions are used in proportion to potassium ions to allow build up of electrostatic charge on membranes which allows transmission of nerve impulses.

Its homeostasis is vital to normal physiological functions of cells.

Potassium (K)Potassium is necessary for the function of all living cells and employs electrical potentials in cells, especially

nervous tissues. Potassium depletion results in neurological dysfunctions

Magnesium (Mg)Over 300 enzymes require the presence of magnesium ions for their catalytic action. Low levels in the body

have been associated with the development of illnesses such as asthma, diabetes and osteoporosis.

Calcium (Ca)Calcium in the body aids in exocytosis, especially neurotransmitter release and muscle contraction. In the electrical conduction system of the heart, calcium replaces sodium as the mineral that depolarizes the cell,

proliferating the action potential.

Chloride (Cl)The human body needs chloride for its metabolism (the process of turning food into energy) while helping keep the body’s acid-base balance. The right amount of chloride in the blood is necessary for maintenance

of osmotic pressure in the tissues.

1932 W. Kinzie, Chicago IL 60622 • 888-880-9255 • www.COCO5.com

How it Works

A unique hydration drink for everyone serious about health and fitness. COCO5 is an all-natural drink providing the complete balanced electrolyte replenishment required for an active lifestyle. COCO5 contains all 5 of the naturally occurring components that medical science recognizes as crucial to the biological balance of hydrating cells. Water is vital to the body and is recommended as a component to proper hydration. But water alone cannot provide the balance our bodies demand. Homeostasis, cellular fluid balance, is achieved when both water and electrolytes are present in adequate concentrations. The electrolytes inCOCO5 create a chemical gradient that allows or disallows the movement of fluid from cell to cell and from compartment to compartment.

CO

CO5

ClCHLORIDE

NaSODIUM

KPOTASSIUM

CaCALCIUM

MgMAGNESIUM

When the electrolyte concentrations are out of balance and the water content of the cell is diminished or depleted, then water alone cannot restore hydration. It is necessary to also restore electrolytes to re-balance the gating mechanisms to allow efficient and effective fluid uptake by the cells. Feeding cells with COCO5 will provide proper cellular hydration and will promote a myriad of health benefits, including:

• Lubrication of joints and muscles

• Increase in metabolism

• Formations of protective linings in eyes, nose and lungs

• Proper muscle contraction

• Mental focus

• Physical performance

• Nervous system function

• Faster Hydration

1932 W. Kinzie, Chicago IL 60622 • 888-880-9255 • www.COCO5.com

Current Market

Products that are “as natural as possible” have the biggest consumer appeal – in every category and in every country. Nowhere is the opportunity for an “all natural” product bigger than in the market for sports recovery drinks. Energy Drinks, Sports Drinks, Functional Waters, RTD Tea and Coffee, Yogurt Drinks and Smoothies comprise a $23 billion market for single-serve, ready-to-drink (RTD) beverages across three categories and several competing product segments:

• Energy drinks/shots, sports drinks and nutrient-enhanced watersA $15 billion category, in itself• RTD tea and coffee• Refrigerated yogurt drinks and juice/fruit smoothies

A 7% aggregate compound annual growth rate for these products over the most recent five-year period is a testament to the strength of the market before 2007 and since 2010. In the recessionary years of 2008 and 2009, most of these product segments flat-lined in sales growth, in keeping with the overall sales slump in foods and beverages as well as in the U.S. consumer economy overall. By 2010, nonetheless, energy/sports drinks and RTD tea/coffee showed renewed dynamism, signaling the onset of a new cycle of sales growth for these convenience, refreshment and re-charge beverages.

The discovery that coconut water contains in its natural form more electrolytes and nutrients than formulated sports drinks has sparked a frenzy of industry interest and the creation of the new NATURAL segment of the sports nutrition market.

• Coconut water is the fastest growing new category with retail sales already near $600 million• Coca-Cola, PepsiCo and even Madonna have invested in the sector• Using new processing technologies and new brands, start up companies globally are growing coconut water sales quickly and commanding premium prices• Government promoting health and wellness• Health conscious environment • Coconut water is establishing a reputation within the sports nutrition market

1932 W. Kinzie, Chicago IL 60622 • 888-880-9255 • www.COCO5.com

First RTD Sports Drink

Competitors are not Ready To Drink (RTD) Sports Drinks. They are lifestyle coconut waters that have a unique taste that is far different from the average sports drink.

COCO5 has the same great refreshing and thirst quenching taste of the leading sports drinks without the additives of high fructose corn syrup or harmful dyes.

Coconut Water Consumption

in US sales.

COCO5 Continually Adding Partners

COCO5 in sports

$620,000,000

$540,000,000

$450,000,000

$325,000,000

$160,000,000

$80,000,000

TASTE THE HYDRATION

LIMON‘CITRUSSPLASH

PINEAPPLECHERRY CRUSH

TROPICALPASSION

®

1932 W. Kinzie, Chicago IL 60622 • 888-880-9255 • www.COCO5.com

Serving Size 8 FL OZ Calories Sugars Color/Dyes SUGAR SOURCE Sodium Potassium Chloride Magnesium Calcium

COCO5®

Vitaminwater®

Gatorade®

Powerade®

NATURAL/ NATURALLY OCCURRINGADDED CRYSTALLINE FRUCTOSE

ADDED BROMINATED VEGETABLE OIL & SUCROSE

ADDED HIGH FRUCTOSE CORN SYRUP

40

50

50

52

7g

14g

14g

14g

60mg

0mg

110mg

100mg

80mg

0mg

30mg

24mg

.12mg

0mg

0mg

0mg

6mg

17mg

0mg

0mg

NO

YES

YES

YES

COCO5 vs. Other DrinksCOCO5 vs. Other Drinks

COCO5 IS THE DRINK FOR EVERYONE

ClCHLORIDE

NaSODIUM

KPOTASSIUM

CaCALCIUM

MgMAGNESIUM

COCO5 CONTAINS ALL 5 ESSENTIAL ELECTROLYTES

Find us on

Follow us on @COCO5_Water

6mg

40mg

0mg

0mg

NATURALCOCONUT

LOW IN CALORIES, TASTES GREAT!

NO HIGH FRUCTOSE CORN SYRUP!

NO ARTIFICIAL COLORS OR FLAVORS!

ALL NATURAL

Total Fat <1g <1%Sodium 60mg 4%Potassium 80mg 4%Total Carb. 8g 3%Sugars 7gProtein <1g

Amount/Serving

Nutrition FactsServing Size 8 FL OZ (237mL)Servings per Bottle: 2

Calories 40 Fat Cal 0

Not a significant source of Saturated Fat,Trans Fat, Cholesterol, Dietary Fiber,Vitamin A, Vitamin C or Iron.*Percent Daily Values are based on a 2,000 calorie diet.

%DV*

INGREDIENTS: FILTERED WATER, NATURAL YOUNG COCONUT WATER CONCENTRATE, PURE CANE SUGAR, NATURAL COCONUT FLAVOR, CITRIC ACID, NATURAL SEA SALTAND NATURAL REBIANA.

For most average exercisers and athletes, sports drinks are not only a waste of your money, but more importantly, can actually worsen the health of most who use them. Less than one percent of those who use sports drinks actually benefit from them. Most sports drinks are loaded with things you DON'T want, like refined sugars, artificial colors and chemicals, high fructose corn syrup and harmful dyes, none of which are found in COCO5.

COCO5 is one of the best and safest options to rehydrate yourself before, during and after a activities. If you need the electrolytes, it will provide them. If you don't need them, then it certainly won't hurt you. And as you're learning, coconut water has a mountain of other health benefits in addition to rehydration, which no commercial sports drink in the world can provide.

COCO5 is from young, immature coconuts offering a long and growing list of health benefits, distinct from the benefits of its counterpart, coconut oil. COCO5 is a powerhouse of natural electrolytes, vitamins, minerals, trace elements, amino acids, enzymes, antioxidants and phytonutrients, and is low in sugar, but pleasantly sweet. It’s great for post-exercise rehydration, but also has anti-inflammatory properties, protects your heart and urinary tract, is a digestive tonic, improves your skin and eyes, supports good immune function, and can even help balance your blood glucose and insulin levels. Coconut water is the richest dietary source of cytokinins, plant hormones that have anti-cancer, anti-aging, and anti-thrombolytic benefits in humans.

MEDICAL and HEALTH BENEFITSThe ONLY "Health Drink" I Recommend - Dr. Mercola

COCO5 Benefits for Your Heart and Urinary Tract

References:Coconut Research Center I J Physiol Anthropol Appl Human Sci March 2002 I MedicineNet I Southeast Asian J Trop Med Public Health July 2007

Am J Emerg Med January 2000 I Plant-Hormones I J Anti-Aging Med March 2002 I Experimental Hematology October 2002 I Health Truth Revealed April 2008Plant Foods for Human Nutrition I West Indian Med J January 2005 I Int Surg October-December 1987 I The Nibble August 2011 I Molecules 2009

One study in 2007 found coconut water to be extremely effective for whole

body rehydration after exercise, with less stomach upset.

1. Good for feeding infants suffering from intestinal disturbances2. Oral rehydration medium3. Contains organic compounds containing growth promoting properties4. Keeps the body cool5. Application on the body prevents prickly heat and summer boils and subsides the rashes caused by small pox, chicken pox and measles etc6. Presence of saline and albumin makes it a good drink in cholera cases7. Excellent tonic for the old and the sick8. Diuretic (a substance which tends to increase flow of urine)9. Can be injected intravenously in emergency cases such as cholera and dysentery when other pyrogen-free fluids are not available10. Can be used as a blood plasma substitute because it is sterile, pyrogen-free and does not destroy blood cells11. Aids the quick absorption of drugs and makes their peak concentration in the blood easier by electrolyte effect12. Urinary antiseptic and eliminates poisons in case of mineral poisoning(The author is a processing engineer at Coconut Development Board (CDB). He can be contacted at [email protected])

Scientific research and clinical observation have shown coconut water have the following broad-spanning health benefits:Rehydration (water and electrolytes)

Increased exercise performance

Anti-inflammatory; reducesswelling in hands and feet

Cardioprotective (rich in potassium and magnesium); helps regulate blood pressure, improve circulation, reduces plaque formation

Digestive tonic (rich in enzymes); feeds friendly gut flora

Prevents abnormal blood clotting Aids in kidney function (preventing and dissolving kidney stones, UTI remedy)

Helps balance blood glucose and insulin levels

Remedy for constipation and diarrhea

Anti-aging properties Enhances skin health (elasticity, age spots, wrinkles),improves wound healing

Supports good immune function; antimicrobial (contains monolaurin)

Helps prevent osteoporosis

Enhances eye health (cataracts, glaucoma)

Anti-cancer properties

Dr. Ian K. Smith Goes COCO...5

Time Out ChciagoMazgineDec. Jan. 2013 Issue

ON THE GO WITH PEAPOD

NY Sports Day “Coco 5 is by far the best of the bunch.”

Coconut water has certainly become the hot sports drink. For the past few years O.N.E, Zico and Vita Coco have dominated the market. Last year Knicks star Carmelo Anthony became a major investor in a company called Power Coco. A Chicago Blackhawks trainer has now come up with Coco 5 named after the five types of electrolytes his drink replenishes. In terms of taste, Coco 5 is by far the best of the bunch.

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BOTTLE DIMENSIONS: 2.75 L x 2.75 W x 7.5 H

WEIGHT: 16 Fluid Oz.

CASE DIMENSIONS: 11 L x 8.5 W x 7.75 H

CASE PACK: 12 Bottles/FlavorCASE W

EIGHT: 15 Lbs. Hi 6 x Ti 17

LIM

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49”

40”48”

Includes PalletFor Illustration Purpose Only

6 ROWS

17 CASES PER ROWTOTAL 102CASESPallet w

eightapx. 1600 lbs.