the bias that's bugging your business
TRANSCRIPT
The Bias
That’s Bugging
Your Busines
s
1. Pick a characteristic2. Blow it completely out
of proportion3. Collapse the whole
person into the characteristic
4. Ignore individual differences and variations
5. Ignore subtleties and complexities
6. Ignore our common humanity
7. Make it match your own worst fears
8. Make it cruel
Implicit Bias from Harvard’s Project Implicit
I scored here
Step 1: Identify Your Natural Market
Step 2: “Woman’s” Niche?
Step 3: Go Where Your Market Goes
Step 4: Content Is
Queen
Step 5: Read, Write, Speak
Step 6: Lead
Step 7: Create Your Own Networks
Step 8: Branding and Social Media
Step 9: Start/Join a
Step 10:
Subvert the Syste
m
• high profile marketing • more women on ADR
panels• 5 women on every list of
10 • education and training
leadership, networking, business development power and access to power
• improve standing of professional counterparts in business, the judiciary, law firms, public legal practice, politics and ADR