1Making Dartmouth a vibrant, clean and safe

business community that welcomes and supports all

types of commercial enterprise throughout the

year.

Current BID Structure

2

ChairmanNigel Way MBE

Board (Sec)Peter Conisbee

Board (TIC)Angie Cairns - Sharp

Board (T Council)Roger Chilcott

Board (Food) Kate Ryder

Board (Hotels)Paul Downing

Board (Townstal)Jo Moon

Associate (C Council)Jonathon Hawkins

Board (Community)Dee Nutt MBE

Associate (D Council)Carol Trant

Associate (Legal)Owen Hill

Associate (Festivals)Peter Johnson

MARKETING (KW)ACS / PD / KR/ NW/ JM

Lesley Turner TICMark Simpson BTD

Tricia Daniels Dart Harbour

BID MANAGERFrancesca Johnson

BUSINESS SUPPORT, DATA & ADVOCACY (PD)

FJ/RC /NWPeter Bailey

Dean McCormickPeter Conisbee

NORTON LIAISON (ACS)FJ / JH

Pending

TOWNSTAL LIAISON (JM)FJ/DN

Mike Freeman.Lorna Churchill

FESTIVALS (PJ)FJ /JH/HLDi Lyons

Alan DepledgeSteve Thomas.

Lesley Turner TICTim Trent

PARKING & SIGNAGE (NW)FJ /PD /ACS / JH / CT

Rob LyonsPeter Bailey

Lorna Churchill

Associate (Training)To be Filled

Associate (Forum)Peter Bailey

BID Board 2015/16

4

The current board of 8 Directors would like the 2015/16 board to reflect the mix of businesses in town so we encourage any paid up stakeholders to apply for BID

membership and consider joining us this year.

BID 2014/15 Initiatives Marketing Annual Budget 100k

Actual

26,500.00

1,935.00

27,911.00

5,000.00

800.00

950.00

495.00

37,091.00

1,000.00

1,125.00

120.00

80.00

2,245.00

4,000.00

11,620.00

2,000.00

480.00

18,100.00

3,000.00

1,000.00

4,000.00

87,936.00

Deliverables

Internet & Social media

Tell Your Story

Page Loading

total

Copywriting

Art Direction

expenses

total

Video & Photography

Printing

total

Combined Total

Clothing

banners

leaflets

total

Creative

Website Build

Targeted consumer marketing

Brochure/ Window Stickers

total

Online / pay per click / google

Press

Brand Development

Railway platfrom ads

Creative

BID 2015/16 NEW Initiatives Marketing Annual Budget 100k

Marketing Tasks TOTAL

DIGITAL CAMPAIGN

New Mind Events plug in 600

Digital media, trafficking and tracking

campaign 24,043

SEO 4,000

Design support and web build 1,100

PR AGENCY 12,000

DESIGN & CONSULTANCY FEES

(EXC MAP ,BROCHURES & VIDEO) 10,200

BLOGGERS 1,200

VIDEO (production) 5,000

VIDEO (editing) 3,100

TRADE SHOWS / BROCHURE / PRESS PACKS 4,500

NATIONAL ADVERTISING 0

LOCAL ADVERTISING 1,800

DARTMOUTH IN BLOOM SUPPORT 1,000

FESTIVAL SUPPORT 2,500

PRINTING / MERCHANDISE / MAPS 3,200

CONTINGENCY 6,000

Marketing Sub Totals (100k) 80,243

Overheads 22,167

Totals 101,810

2014/15 Business Support, Data,Strategy & Advocacy Annual Budget 38k

Overheads

Office 1,000.00

Staff Costs 19,000.00

Insurance 1,000.00

Expenses 2,600.00

Total 23,600.00

Communication

Fortnightly Newsletters 500.00

Bid Website 2,200.00

Social Media 500.00

Update events 500.00

Total 3,700.00

Data/business information collection

Footfall measurement 6,320.00

Database Construction 800.00

Total 7,120.00

Grand Total 34,670.00

2015/16 NEW Initiatives Business Support, Data, Strategy & Advocacy Annual Budget 38k

Support Total

Springboard Footfall Cameras x 2 6,320

Workshop / Networking Events 1,200

Training Resource 2,400

Town Manager / Business Hub 8,100

Trade Local Campaign 3,400

Business Survey through Devon Renaisance 3,000

Specialist Advise & Buying Groups

Security, Seagull Control /Cleaning Services 11,250

Crowd Funding Development

Phone Signal & Wifi 31,000

Business Support, Data,Strategy and Advocacy Sub

Total (38k) 66,670

Overheads 11,084

Total 77,754

2014/15 Parking Access & Signage Annual Budget 53k

Access

Bus Stop for Norton Park 2,000.00

Total 2,000.00

Parking

Reversal of decision to

cut Park & Ride -

Development of New

Tender Process and Town

Parking Group. -

Total -

Signage

Research on signage

solutions in other BID

towns.

Total -

Grand Total 2,000.00

2015/16 NEW Initiatives Parking Access & Signage Annual Budget 53k

Signage & Parking Total

Street Maps / Visitor Signs 16,000

Parking Related Marketing and Offers 12,000

Local Concessions 6,000

Banners / Lighting / Misc 6,000

Contingency 6,000

Signage, Parking & Access Sub Total (53k) 46,000

Overheads 11,084

Total 57,084

Thank You

The first year of any new Business Improvement District is always a challenging time whilst new BID teams integrate and business owners become familiar with what is often an unfamiliar business model.

Many lessons have been learnt and thank you for the valuable feedback that you have shared with us over recent months enabling us to develop this 2015/16 business plan. We will continue to keep listening and remain committed towards delivering you a successful BID programme.