the big six social networks
TRANSCRIPT
THE BIG SIX SOCIAL NETWORKS
9th of November 2016London
Read a Short History of Social Media and
Who da Boss?
Susan Wojcicki – YouTube - 1bn Jeff Weiner – Linkedin – 600m Mark Zuckerberg – Facebook – 1.6bn Jack Dorsey – Twitter – 317m Kevin Systrom – Instagram – 500m Evan Spiegel – Snapchat – 100m
They da Boss
They are all blending together because of live.
Periscope – Live Video
Build it and they do not come
Video
• 8 Billion Videos a day on Facebook.• 200m Periscope broadcasts.• Gets 15-20% engagement rates. (Unheard of
before now in display advertising)• Between 15-30 seconds maximum.• Social Media Content Distribution tools are
the best. They have the best targeting.
What features make your network good And when would you use it?
• Letting people find you when the search the Internet
• Giving you more control over what happens to you in Google Results
• A good profile encourages people to contact you
• Address book - Stay in touch with people as they change jobs
• Go direct to the boss! – Getting past the gatekeepers. Direct contact
• Galvanising Social Capital - Getting your connections to request introductions for you
• Managing your online job hunting by having your C.V online
• Becoming an influencer – By joining groups you can grow your social capital by solving industry problems
• Link it to Twitter to simplify business updates.
WHAT IS LINKED IN GOOD FOR?
WHAT IS INSTAGRAM GOOD FOR?
Immediacy & Instant Feedback
Smartphone Only so keeps in the moment
Beauty - Amazing pictures every day.
Basic Photoshop – Good use of mobile tech
Community - strong sense of connection Little Negativity or tired Memes People taking time out of their day to
be creative
Continuity - Watching peoples lives unfold.
WHAT MAKES YOUTUBE GREAT
Works in 56 Countries and 61 Languages
2nd Largest Search Engine in the world.
17% of all internet traffic runs through Youtube
6 Billion Hours watched a month.
25% of all views are from a mobile.
Great for SEO & New Traffic
Video Sharing is so easy – How to
Hosting content to be used elsewhere
Making Money
WHAT TWITTER GREAT
Amazing Data – Most in depth targeting
Micro Blogging - simplicity
Relationship with Live TV
Works amazing well on phones
Great for SEO & New Traffic
Direct bypass Gatekeepers
Works like a newspaper curated by you
Influence is measurable.
WHAT MAKES SNAPCHAT GREAT
Content Deletes – Freedom from Digital Vapour Trail.
Sense of urgency to watch content
Great use of Filters
Loved by Teens
Great for SEO & New Traffic
Direct bypass Gatekeepers
Works like a newspaper curated by you
Influence is measurable.
WHAT FACEBOOK UNIQUE
Cheap Advertising
Great on Mobile
Chat is used by 900
Likes
A scrapbook of our social lives
An event Hub
The Alogorythm