the blue ocean strategy of time
Post on 13-Sep-2014
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It is puzzling that time is a key factor in finding blue ocean space and yet time was hardly exposed to Blue Ocean Strategic analysis.TRANSCRIPT
The Blue Ocean Strategy of Time
Ali Anani
Time is a key competition factor
Time has also a delight/pain ratio. Thanks to Dr. Rod King who introduced me to this definition
T
i
m
e
Is amenable to Blue Ocean Strategic analysis
Raise the
value of
time
Eliminate the pain of
time
Reduce the pain
of time
Create delight
from
time
Do not use
big blocks of
time.
Grinding
time is like
grinding
minerals.
The finer it is
the better.
Raise the
value of
time
Use seconds and minutes, but not hours
Raise the
value of
time
Reduce all sources of pain caused by time
Reduce the pain
of time
Reduce the
pain of
waiting,
delivery
time, travel
time and
response
time
Raise the
value of
time
Do the maximum possible
Reduce the pain of
time
Eliminate
waiting
times,
accelerate
delivery,
door-to-
door
delivery,
internet
applications
and so on
Eliminate the pain of
time
Raise the
value of
time
Creativity is most welcome
Reduce the pain of
time
Create
ideas for
people to
benefit from
their times.
Eliminate the pain of
time
Create delight
from
time
Four Actions Framework: Key to Value Curve
Reduce
All pains resulting
from time such as
waiting times
Raise
The value of time by
using minimized time
units
Creating
Blue Ocean for
Time
Eliminate
All possible pains
resulting from time-
related factors
Create/
Benefits for
customers that are
delightful
Dr, Rod King very kindly made the
following comment and even
provided his template to add to the
presentation. I am very grateful to Dr.
King.
Ali, You are welcome. Please feel free to go ahead and
use any version of my Universal Problem Solving
(UPS) Canvas. Also, I had prepared but not yet
published a Blue Ocean Strategy (BOS) Canvas which
is based on the UPS Canvas. I'll soon send you a copy
of that BOS Canvas which summarizes, on a single
page, the methodology for developing a Blue Ocean
Strategy.
If you do not manage
your time then you
cannot manage others’
time.
This presentation aims
at improving the self
time management so
that you may be able to
manage other peoples’
times.
The Self “Time Strategy
Canvas”
(-) (+)
Blue Ocean Story (BOS) Canvas: Translate Great Business Stories, Plans, Strategies, and
Tactics into Reality Continuously Maximize Customer Delight and Minimize Customer Pain
BLUE OCEAN Vision/Challenge: Uncontested Market Space Where Competitors Are Irrelevant
Blue Ocean (“To be time value
factors)
We reinvent management of
time (Story Proposition) Get unique in
using time
Tactics/4 Actions Eliminate Reduce Increase Create
PAIN (Cost) Too much waste of time
Procrastination Stressed body and mind
Unable to reduce the stress of others
Lowered productivity Prevalence of negative thinking
DELIGHT (Value: Differentiation; Revenue)
Red Ocean (“As Is” Industry:
Value Factors/Strategy Canvas)
Based on W. Chan Kim and Renee Mauborgne’s book, “Blue Ocean Strategy”
Copyright 2013. Dr. Rod King. [email protected] &
http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Stress build-up due to improper utilization of time
Family ties are tense
(Trade-off/ Value Factors/
Customer Experience)
Time is not a competing asset
Disposable time is not properly utilized
Relaxed mind and body
Improved productivity
Happy family life