… ways to communicate

Presented By:

Ankita JaiswalRoll No. – 14PGDRM – 3 (A)

The Body Shop

• The Body Shop believes that there is only one way to beautiful — Nature's Way.

• The Body Shop carries a full assortment of naturally inspired skin, body, hair, makeup, bath and gift products

• Every one of the ranges uses nature’s ingredients and all are

preservative free.

Communicating the Motto

• Against Animal Testing• Defend Human Rights• Protect Our Planet• Activate Self-Esteem• Support Community Trade

• The name per se justifies and communicates to the customers that The Body Shop is all about “Complete wellbeing for mind, body and soul”.

• It also directly communicates its merchandise.

Communication…

Store Surrounding and Environment• Stands out of the crowd - Windowless Store - Interior color ( Fresh Green) - Lighting

• Enticing Aroma• Layout – Simple and Convenient• Convenience – Categorization Pamphlets Price Display

Communicating the Merchandise

• Attractive Category Names• Graphics display of the natural ingredients used in the

products Information about the benefits of the ingredients

Offers

• Discounts Offers: - Tags - “Same Great Products At New Lower Prices” - Price Tags• Loyalty Program Card

Pamplets

• Merchandise Assortment• Beauty Tips• Massage Techniques

Social Cause

• No Animal Testing• Raise awareness of HIV and AIDS among young people

Thank You