the body world of gunther von hagen - huang kotska rhodes speri

Technologies of Anatomical

RepresentationWoodcutCopperplate engravingHand coloringMezzotintEtching Wood engravingLithographyPhotographyRelief halftoneX-ray imagingDigital imaging

Huang, Kotska, Rhodes, Speri -BODY WORLDS

Anatomical Art

Bernhard Siegfried Albinus

Gaspar

Beccera

Leonardo

da Vinci


From classical “high” art …

… to popular culture

Visible Human Project “Horror movies”

Dr.HouseRembrandt

Anatomical Art

Egyptian mummies


ORGANIZATION FOCUS: Institute for

Plastination (IfP)


The Organization: Governance

Institute for PlastinationProject Management IfP

Jeanette Luley

Institute for PlastinationP.M. Exhib itionsJeanette Luley

Institute for PlastinationP.M. Biodur Products

Jörg Hingst

Institut e for PlastinationP.M. Plast inarium Guben

Jeanette Luley

Institute for Plastination e. K.Dr Angelina Whalley


Kind of Institution

Scientific Institution

Educational Institution

For-Profit Institution

Institute for Plastination


Target

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Kids Adults

Perspective donors

Medicine Students


Funding

Biodur Products

Exhibitions Box-Office

Exhibitions Merchandising

Plastinated Bodies sold to Universities

Plastinarium Box-Office


Marketing & Communication


Visitors Review Number: 45 exhibitions in 11 countries. More than 28

million people visited the exhibition. Goals:

Educate the public about the inner workings of the human bodychoose healthy and sustainable lifestyles by showing the effects of poor health, good healthcreate interest in and increase knowledge of anatomy and physiology among the public.

Audience: Adults of all ages and children 8 and older


Marketing - SWOTStrength1. The curator is the

founder of Plastination - Gunther von Hagens

2. The exhibition itself is inspiring and unique due to the unfamiliar science tech Plastination.

Weakness1. The controversies

of the legal rights about the origin of the body and exhibit the body for profit

2. An exhibition for profit is easy to be challenged.

Opportunity1. Growing public

attention to health care.

2. Many country haven’t exhibit yet.

3. Media give spontaneous attention to the exhibition due to the high controversies

Threat1. Other imitating

exhibition of Body worlds, like “Bodies…The Exhibition” and eight others

2. The reaction caused by human rights issue

3. The rejection caused by religion reasons.


No exhibition cover, get very close look to the plastinates

At a certain area in the exhibition, visitors can touch a select group of plastinated organs.

Communication Onsite Hands On


Communication Creative Campaign


Gunther Von Hagens: the inventor of plastination

“I am a democrat and individualist with all my heart. live and let live."

CommunicationBlack Hat STAR


CommunicationMedia PR

• Very good media online service• Three Press contact office in US / EU/ Asia

• 26 media coverage (possetive) in 2008• Good Crisis PR communication


Communication Celebrity PR

“It was the most gorgeous meeting of the scientific and the poetic.”

Björk

"Thank you Gunther for this extraordinary exhibition & hope it's many many years before either of us wind up there."

Dustin HoffmanHuang, Kotska, Rhodes, Speri -BODY WORLDS

Scandals and Confusions


It is a common fact that anyone that wears a Fedora is sketchy.


Origin of the bodies and confusion with “Bodies…

the Exhibition” “Multiple media reports in Germany and the United States have falsely stated that Gunther von Hagens’ BODY WORLDS exhibitions have been the subject of investigation by the Attorney General of New York, Andrew M. Cuomo for the use of human remains from China of undetermined origin. Reports have also been disseminated by the media that Gunther von Hagens’ BODY WORLDS exhibitions and the Attorney General of New York have reached a settlement on the investigation, with details of the alleged settlement. The Institute for Plastination publicly states that all of these statements are false.”


Copycats and the Paris Confusion

Our Body: À Corps Ouvert Two human rights

organisations filed a complaint against the

organisers for humanitarian reasons claiming that the bodies were illegally sourced from china.

The court ruled that the exhibit had 24 hours to close and that they had to bury the bodies.


Press statement regarding Paris

controversy French and other media have mistakenly referred to and referenced Dr. Gunther von Hagens and BODY WORLDS, when reporting on the French judicial ruling banning the display in Paris. Media coverage of the ban confuses the public by referring to BODY WORLDS when discussing the copycat in Paris, and illustrating news articles with images from BODY WORLDS.


A list of the Cities that have banned parts

of Body Worlds

AugsburghSingaporeCologneZurich

Different places… different barriers and social taboos.


As if displaying dead bodies were not enough, Van Hagen now plans to have an entire Body Worlds exibit about

Sex.


The Augsburgh Controversy

City council claimed it breached public decency laws.

Local Curch leaders protested the exhibition. "The Catholic Church also bans condoms - that speaks

for itself." Huang, Kotska, Rhodes, Speri -BODY WORLDS

Van Hagen gets all cut-up about having to separate his fornicating cadavers.

Trying to get around the court decision which banned this sculpture because of the human emotion on the faces, von Hagen decided to saw off the torso of the woman.


ConclusionsEducation? Art?

Science?Modern-day Leonardo da Vinci Real life Doctor Frankenstein

… change always brings controversy and opposition …


“Hands on” vs. “Hearts on”

The human body is the only machine that man has not mastered yet

Seeing real make real difference

What choices makes to our body

"Definite proof that the body is a walking, living work of ART!"

"Clarified things I missed in many Anatomy classes. Really revealing!"

"I will definitely never smoke. I don't want my lungs to turn black."

”As a teacher, I was wishing my students were here with me so we could be amazed together.”

"I thought Science was hard for me but when I came here I learned that I loved it."


“I immediately foresaw that these new technologies will revolutionaries’ methods of teaching, but I never thought that it will have such a cultural input!”

Gunther von Hagens

Hands on (???)approach

Hearts on (!!!)approach

MINDS ONapproach

The Anatomy of Controversy

EducationVS.

Commerce

Art? Morality

?

"The appropriate place for the corpse, according to the law, is the cemetery” Louis-Marie Raingeard, Judge


Thank You for listening!

Ola KotskaHuang Xiaozhe

Alessandra SperiThomas Rhodes


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