the book of sparky

let’s open this thing up and see what she can do.

welcome to sparky’s.

We’ve been in the trenches of ad agencies, done the client-side thing, launched a dotcom, and decided if we wanted to be up to our necks in excrement all day, we’d have become plumbers. Instead, we opened this garage with one objective in mind:

Pumping out high-octane creative thinking.

Is it hot in here or is it just the work?

Our effort to emancipate the Washington area from the shackles of a life without baseball. Four scores and seven beers ago...

Apogen has a knack for turning swords to plowshares by adapting its optical technology for multiple uses, saving lives on and off the battlefield.

These little piggies went to Reston Hospital, as did a record number of expectant mothers.

John Wayne’s estate made us turn the Duke into a non-smoker with a little Photoshop work in this name change ad for the company formerly known as PlanetGov. You could say we kicked John Wayne’s butt.

Hello Norma Jean.

Beyond a name change ad, this was a fitting eulogy to the late great Ra¥ Charles.

How we’re helping to stop the Virginia chainsaw massacre.

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Arrrgh! Steel towers bad, underground lines good.

I’d hammer in the morning.

You know what creek you’d be up without one.

Is this your idea of a Palm Pilot?

Ya, that’s what I’m sprechin’ about.

When serving dust, remember that presentation counts.

Not just another beltway autobahndit.

If your firm is putting venture capital behind another company, you don’t want to get caught with your pants down. So you hire Acclaro to do some qualitative due diligence. Has anyone seen my hoe?

In addition to a cheeky ad campaign, we gave Acclaro a nifty little tag line, direct mail campaign and a website. Keep us in mind the next time you’re shopping around.

Our beautiful laundrette.

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BB King and Lucille at Wolftrap. Now that what I call a winning ticket.

YOU MAY NOT KNOW

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all of the players yet

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Hold on I think I dropped my contact lens.

IT JUST DOESN’T MATTER

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how big your plasma tv is


Sign it “To my best pal Dubbya.”

YOU CAN YELL & SCREAM

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at the tv all you want


You know you make me wanna shout.

Memento.

Keepsake.

Affection.

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Ride on.

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Sail away.

Mama don’t let your baby grow up to wear khakis.

We uncorked a winner when we came up with this beauty for BV vineyards.

The folks at GlaxoSmithKline asked us to help them find out what people were saying about Debrox, a product designed to remove excess ear wax. They spoke, we listened.

Good Shepherd Alliance is a charitable organization committed to helping the homeless in Loudoun County. We live, work and play here. We also like to help out here when we can.

Our idea of a Dutch treat.

It don’t mean a thing if it ain’t got that swingtop.

We got our engines running with this ad for the 100th Anniversary of living high on the hog.

We went the distance for the Arthritis Foundation’s marathon training program.

Most dry cleaners use cancer causing solvents on your clothes. But do your really want to be a lab rat walking around in an Armani suit?

Now that’s what we call a tag line.

Steal this ad. We created it for a client who has yet to run it.

We help the American Cancer Society fight prostate cancer with a club, and have raised over $1 million in the process.

A ballsy approach to a sensitive subject.

We helped Softspikes spark a revolution with our campaign introducing their alternative golf cleats that don’t tear up the greens. They’re now required at most courses.

One of our favorite ads yet to be produced. Our caps off to the beer that decides to run with this one.

Yeah mon.

This campaign idea also featured a barber pole and a candy cane. We thought it was kinda sweet.

We created this ad for a restaurant catering to politicians and their cronies on Capitol Hill. Ich bin ein prime ribber.

This is the ad that features the story that launched a senate investigation that changed the way our troops are treated.

We didn’t just create the logo, we created the dotcom. A marketplace for local/regional ad campaigns that could be licensed to similar clients in different markets. Faster. Cheaper. Better. And it almost worked.

One of the Doc Harry’s family of products that we designed labels for. Outlawed in 48 states.

We’ll burn in hell for this label.

As the label says, it ain’t right to keep the best things bottled up. Let it flow, baby. Let it flow.

The hair of the that big bad dog that bit you last night. Lather, rinse and repeat.

This name and mark was created for the U.S. Green Building Council’s annual expo. We also designed their website, greenbuildexpo.com.

We created this logo for the Board of Trade’s sports marketing arm. We got game.

We approached Guinness with this idea for a U.S. brewed Harp, a true Irish American.

We came up with this name and logo for a one-man show for our buddy Stew, a man of a thousand voices.

Look, up in the sky. It’s a bird. It’s a plane. It’s a company that conceives and launches other companies.

Name/logo/url for an interactive mapping venture.

Sometimes we even create names, logos and urls for our own enterprises. This one was conjured up on a dark and rainy night.

99 bottles of beer on the wall.

Don’t forget to write.

Why settle for a commercial when you can own the show?

This mark is for the birds.

The first step is admitting you have a problem.

And a one, and a two, and a....

The mark for the golf spikes that leave no mark.

One more name/logo/url that we devised, along with a travel game show to go with it.

Our garage brand. Now that’s what you call self service.

the book of sparky

Documents

cheeky ad campaign

trenches of ad agencies

little photoshop work

little piggies

mama dont

john waynes estate

john waynes butt

nifty little tag line